Do you know why some businesses achieve more than their counterparts? Do you know why no two businesses are ever

What is the DNA of your Business?

the same? Do you know why certain businesses behave in a certain way that sets them apart from others?

The secret is found in their DNA.

In biology, the DNA which stands for DeoxyriboNucleic Acid contains the genetic instructions for every living organism. The DNA determines what kind of life is the organism being formed to live. In essence, the DNA contains the programming language [source code] for the organism. Suppose organisms were some hardware, the DNA would be the software. Meaning, it is what basically determines how the hardware functions. Without a DNA, organisms are bound to malfunction.

What Is The DNA Of Your Business?

Your business is also an organism and needs a DNA to efficiently and effectively function. The DNA of a business determines what kind of a company it will be, the basis of its operations and its outcomes. It gives the broad picture of what the business will look like, what will guide its actions and what type of goals it will seek to achieve. They represent the soul of the business, what enables the company to function as a unique living entity.

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All entrepreneurs create businesses.

What makes unusual entrepreneurs thick?

But all entrepreneurs are not created equal.

So what makes the difference?

A set of unique attributes that clearly draws the line between ordinary entrepreneurs and their extra-ordinary counterparts. Don’t be alarmed by this, in the business world, there exists two kinds of entrepreneurs; those who do business as usual and those who don’t. Obviously, they will end up creating only two kinds of businesses.

For those who do business as usual, I refer to them as average or ordinary entrepreneurs and for those who do business NOT as usual; I refer to them as unusual or extra-ordinary entrepreneurs. The average entrepreneurs don’t really deserve much explanation, their title says it all – they are just average. Meaning, at most, they are only capable of creating “good” businesses, but rarely ever create “great” businesses like the unusual entrepreneurs do. To know the difference between a good business and a great business, download the free ebook: the entrepreneur’s journey.

An unusual breed of entrepreneurs

Ever wondered what separates great entrepreneurs from mediocre ones? Ever wondered what makes entrepreneurs like Richard Branson of Virgin, Oprah Winfrey, Jeff Bezos of Amazon, Sam Walton of Wal-Mart, Tony Tsei of Zappos and the legendary Steve Jobs of Apple extra-ordinary?

I have.

It has been my central focus for the past 6 years researching and studying the lives and businesses of these unusual kinds. It’s been my goal to uncover those set of qualities that distinguishes them amongst others. As a matter of fact, I created this site [naijapreneur] to chronicle and share freely with the world my findings on how these seemingly ordinary men and women create and build truly extra-ordinary businesses from scratch.

In this unusual article, I want to share as always some of my most recent findings about what it takes to become an unusual entrepreneur.

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In business as it is peculiar to most important things in life, there are certain fundamental truths you cannot do without in

Is there a magic formula for business success?

order to succeed.

For instance, everyone instinctively knows that long lasting success in any sphere of life is unattainable without handwork. In essence, hard work becomes an essential element in the composition of factors necessary for achieving success.

In the same way, there are certain “must have” pillars that are crucial to the success of every business. This is a matter of fact. When these fundamental pillars are lacking in any business, success is often unattainable. Identifying and applying them to your business, is what this unusual article is all about.

Enjoy!

The 5 Essential Pillars Of Business For Guaranteed Success 

If you are going into business and your sincere desire is success, here are the 5 pillars you need to focus on consistently;

1. PURPOSE
2. PEOPLE
3. PROCESS
4. PRODUCT
5. PROFIT

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What does it take to successfully run a business?

Business, whether online [virtual] or offline [brick and mortar], small or big is governed by the same principles and calls for the same set of basic functions – production, marketing, finance, staffing and so on. Any difference that exists at all lies only in tactics.

Marketing is still about finding, keeping and growing profitable clients, whether your business is online or offline, big or small. The same goes for value creation [production], whether it is a product or service business you run, the reason for offering those products/services is the same -generating income by solving people’s problems. Also, online or offline, big or small, every business needs workers [staffing] and the same principles and functions of leading them apply.

You see, in both business and in life, principles and functions rarely change, what changes is tactics. ‘The why’ [principle] and ‘the what’ [functions] are fundamentally the same, what differs is ‘the how‘ [tactics]. So, that you run an online or small business, is no excuse for not structuring  and running your business on fundamental principles and functions that has been the bedrock of every successful business.

Having this consciousness is what makes successful business owners exceptional. They understand from the outset that being self-employed is limiting and from their small beginnings, they begin to lay the foundation for building a company that has the potential to grow and someday operate without them.

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When push comes to shove, the usual businesses die first long before the unusual ones ever do!

Are You Doing Business As Usual?

 

Business is an evolutionary process and only the strong will survive. Your entrance into the world of business can be both a blessing and curse depending on how you approach the world of business. The business terrain is a highly competitive one and gives no room for mediocres. A great deal of businesses has failed as a result of not fully taking cognizance of this fact.

More than ever before, the world is crying out for SIGNIFICANT [unusual] businesses. People want businesses that represent something unique and useful; they want companies that are different and making a difference. So if you are going to survive in the business world of today, then doing business as usual is definitely not the road you want to take. You’ve got to be unusual to survive the kind of global competition today’s business world is made up of.

The way business as Usual works

In case you’re wondering what I mean by business as usual, it’s just a simple phrase I use to describe mediocre businesses. They are the businesses that lack a greater purpose for being other than making profits. That is, businesses that are merely existing in their industry but never owning a spot or carving a niche for themselves.

They are the businesses that don’t stir up any reaction when mentioned; they are the businesses that don’t generate positive word of mouth; they are the businesses that don’t represent anything in the minds of their customers or prospects; they are the businesses that don’t come up with anything new; they follow all the rules and always prefer things to remain as they have been.

They are the businesses no one hears or knows about except from the mouth of their salespeople. They exist only as a number in the marketplace they operate in. They are only good for statistical purposes and are not a major force to reckon with. They are the first to die at the event of any market changes. They are the businesses that thrive on survival because they focus on just making a living.

You are dead if you’re just like the rest!

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What Kind of business are you building?

This is going to be a very passionate post, so I want to pre-warn you early, stay off now if you don’t want to experience a radical paradigm shift in the way you do business.

Last week Monday I wrote a guest post on bloggingbookshelf about trading comments and that article really caused uproar. While this post is not necessarily a follow up on that, the underlying principle remains the same and that is;

“Why should you settle for GOOD when you can have GREAT?”

Two kinds of business: Good or Great?

Management guru, Jim Colins wrote a classical book on this issue titled; “good to great” where he emphatically stated that the enemy of great is good. I couldn’t agree more. You see, there is absolutely no joy in doing anything unless you are prepared to give it your best shot. Being good is never good enough when there’s nothing holding you back from being great. You are only going to end up shortchanging yourself if all you ever want to be and do is ‘good’. Good businesses are the first who gets swallowed up by the great ones.

All businesses are not created equal. Hence, there two kinds of businesses;

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