A company, product/service that simply describes a category or proclaiming anything generic is not a brand. Brands are specific, tangible, meaningful, unique and useful. Here is a simple test for you to know if a product/service is a brand or not. Simply write this question down and try to answer it for the brand;
2013: Screw Business As Usual. Your business in this NEW YEAR 2013 will only go as FAR as the CAUSE [vision, purpose, or mission] that you went into business to FIGHT!
How To Breakthrough Business Growth Barriers In 2013. It’s that time of the year again when goal setting will be at the top of people’s to-do-list. But whatever your goal, you’re going to have to start taking action to make any real progress. Thinking alone won’t do it!
