Browsing: Strategy

In a world where brand loyalty is hard-earned and easily lost, reaching and resonating with young audiences, especially those aged…

  In today’s Nigerian economy, where rising costs and changing consumer habits loom large, countless entrepreneurs find themselves in a…

The recent 10 new policies released by President Bola Ahmed Tinubu, are set to reshape the nation’s economic landscape, entrepreneurs,…

No business can survive for long without some form of competitive advantage. Whether it’s explicitly defined or not is one…

Business is a highly competitive landscape, so prepare for war. Whether you are just starting out or you’ve been in…

In continuing our discussion on EXECUTION 2015 -how to make this year work, let me shed more insights on the…

What Will You Do Differently In Your Business This 2014?

I would like you to chew on this question for a while. This year will most likely end up just as last year did if you don’t deliberately make up your mind to do something’s differently in both your life and your business.

Things will not change unless you change some things. In 2014, something’s gotta change!

All your list of New Year resolutions isn’t going to nail it. What you need is to ask yourself this question and relate it to some specific aspects of your life and business. Answer the questions and just do it!

Growth in business as well as in life rarely happens overnight, as a matter of fact, it’s not the giant steps that count as much as the little consistent efforts focused on continuous improvement in some key areas of your business. Below are 5 of these key areas to focus on improving that will guarantee sustainable growth in your business.

No matter how much you think you know about your business, no matter how much experience you have in your chosen field, without a clear understanding of the competitions in the market, you might as well be driving blind. Big companies spend thousands of dollars to conduct competitive market analysis, but fortunately for those of you on a tight budget, you can do quite a bit of this yourself, without spending much at all.

A company, product/service that simply describes a category or proclaiming anything generic is not a brand. Brands are specific, tangible, meaningful, unique and useful. Here is a simple test for you to know if a product/service is a brand or not. Simply write this question down and try to answer it for the brand;