Month: November 2011

There is an unusual way to marketing –the holistic way. To attain the significant level of success you desire in your business, marketing must be seen as one whole concept involving several key activities that must be carried out by everyone in your business beginning with you the entrepreneur. In other words, when it comes to marketing, no one is to be exempted!

Business DNA: Why Your Company’s Success Desperately Depends On It! The DNA of a business determines what kind of a company it will be, the basis of its operations and its outcomes. It gives the broad picture of what the business will look like, what will guide its actions and what type of goals it will seek to achieve. They represent the soul of the business, what enables the company to function as a unique living entity.

As entrepreneurs, we are not excluded from the burden of time; rather, we bear more of this burden. As people who take on risk in order to make change happen, entrepreneurs are held more accountable for the use of their time. Because humanity relies on entrepreneurs for the provision of goods and services that can improve the quality of life, the burden of time is heavier on the shoulders of entrepreneurs. We cannot afford to be lazy as entrepreneurs with the use of our time!