Month: October 2012

Business Promotion Strategies: Many entrepreneurs fall prey to the best mouse trap illusion; your product/service can be the best ever, but it won’t sell itself until you find a way to get the word out. The aspect of marketing that deals with getting the word out is called promotion. Without this critical element of promotion in your marketing strategy, it doesn’t matter how extraordinary your product/service may be, if the market doesn’t know about it, it will definitely fail.

What Makes You A CEO? CEOs also come in various categories; we have those who make their companies great and those who bring their companies pain; we have those who lead and those who rule; we have those who win and those who lose. What makes them different?