Month: April 2011

The first step out what could be responsible for the low sales. There are two categories of people you should towards diagnosing the problem of low sales is to ask questions. You have to speak to the appropriate people to find direct your questions to; your employees [internal survey] and your customers [external survey].

Somehow, entrepreneurs don’t seem to have any problem dealing with high sales periods; after all, we don’t ever get tired of having more. But when it comes to the low sales periods, all hell seem to break lose. This unusual article is about knowing what to do when business is dull or slow. It will help you make the most of the low sales periods every business usually encounters every once in a while. It is very important to know that some low sales periods are self inflicted and others are not. I have decided to write this because one of the businesses I run is currently in this phase and I am becoming a better entrepreneur as a result.

You are dead if you’re just like the rest!
It’s just simple logic, why would anyone remember your business if there’s nothing remarkable about your business? There are a thousand and one competitions out there and people want to know what’s so unusual about your business that makes you different from all others. Especially at a time like this when the whole world is going through a financially constraining phase, people are more prudent with the way they spend. Meaning, getting money out of people’s pocket ain’t going to be as easy as it used to be.

All businesses are not created equal. Hence, there two kinds of businesses;

1. Good Companies: Business as Usual
These are companies whose customers simply TOLERATE them because they haven’t seen an alternative provider yet.

2. Great Companies: Business NOT as Usual

These are companies who don’t have customers but have fans that CELEBRATE rather than tolerate what the company does.