Sunday, 18 October 2015 by Tito Philips, Jnr.
The importance of marketing is not alien to an entrepreneur. You already know without being told that marketing is how you get your products/services sold. So this unusual article is not about marketing, it’s about why your marketing isn’t working. It’s about your conversion strategy, the critical missing link in your marketing arsenal. It’s about
Monday, 10 November 2014 by Tito Philips, Jnr.
Startup planning refers to all the essential things you need to consider when starting up a new business. As an entrepreneur, there are so many things you need to consider when starting up a new business. But of all these things, the 5 essential factors you need to focus on during your startup planning that
Monday, 06 October 2014 by Tito Philips, Jnr.
Business revolution is what unusual entrepreneurs start. They don’t just Do business, they START a business revolution. How? By building a business that MATTERS! I have always strongly believed that there’s more to entrepreneurship than just business as usual. I believe entrepreneurship is a test of your life seeking expression through an idea. The idea
Can Everyone Become An Entrepreneur? OR Is Entrepreneurship for Everyone? To effectively answer this question, we’ve got to go back to the very beginning; what is entrepreneurship? We need to understand the very meaning of the word –entrepreneurship. Entrepreneurship is derived from the French word ‘Entrepreneur’, dating as far back as 1723. It means
Monday, 01 September 2014 by Tito Philips, Jnr.
For every new subscriber to naijapreneur, in the welcome email, I often encourage them to write me back telling me about what they are currently struggling with in their business. In other words, what’s their business status quo? Exactly 3 days after their subscription, they get another email from me asking them to tell me
Monday, 25 August 2014 by Tito Philips, Jnr.
Clearly understanding the characteristics of an entrepreneur is an important step in your entrepreneurial journey. Why? Because being an entrepreneur requires a lot from an individual that is often not properly thought through before many venture into entrepreneurship. But until recently, entrepreneurs were not widely studied. There was a general lack of knowledge and information
Tuesday, 01 July 2014 by Tito Philips, Jnr.
An entrepreneur’s decisions affect the success of his products, the loyalty of his employees and the overall success of his business. In order to make the best decisions you have to think critically and quickly. You have to avoid flaws in the process which may harm the business when confronted with an important decision. Strong
Monday, 26 May 2014 by Tito Philips, Jnr.
In this edition of the unusual entrepreneur interviews, ex-banker Ernest Umeike after losing his job finally decides it’s time to take on the entrepreneur’s journey. In this interview, he shared with us why he decided to launch his startup; PushandStart – a crowdfunding platform. He also takes us behind the scenes on; How to define
Monday, 12 May 2014 by Tito Philips, Jnr.
5 Beats by Dr. Dre Marketing Strategies for Entrepreneurs. These 5 marketing strategies helped two music icons create a powerful global brand, they can help you too!
Monday, 28 April 2014 by Tito Philips, Jnr.
Very few things have as much impact on your capacity to succeed as an entrepreneur like learning does. From my over 10 years personal study of entrepreneurship and successful entrepreneurs, plus my 8 years personal experience as an entrepreneur, besides passion and purpose, one other common denominator I found across board is this; voracious learning.