Most startups don’t start up with a good business slogan. Some others make effort but fall short of creating truly remarkable slogans or taglines for their fledgling businesses. If only these knew the enormous powers of a good business slogan!
Thankfully, some entrepreneurs know the value of a good business slogan and spare nothing in order to create a befitting business or company slogan. These know that a good business name with a matching slogan, motto or tagline are an asset, a formidable branding strategy which can help keep their brands top of mind for consumers.
In this article I cover 10 such companies that got their business slogans right either from day one or adjusted early on in their startup journey, but before we do that
What is a Business Slogan?
Business slogans have greeted our eyes and ears for as long as advertising has existed.
They are catch phrases or group of carefully assembled words used to drive home the core message about a product, service or brand. They’re often used in this format:
Business Name – Business Slogan
XYZ Ltd – for blinds that give the best view
5 Benefits of a Good Business Slogan
A good business slogan is great for
- Brand identity
- Positive brand perception
- Brand recognition
- Brand recall
- Brand loyalty
Your logo, business name, anthem/theme song and slogan/tagline masterfully crafted and combined can stamp your brand in customers minds and good books.
These can even help to convince angel investors and venture capitalists to believe in and invest in your startup, idea or business.
Some Traits of a Good Business Slogan
Based on close observation we can all agree that a good business slogan is
- Timeless, etc
A good slogan can ask a question, address a problem or sell a benefit. Perhaps you’re now wondering about the
Makeup of a Good Business Slogan
A good business slogan can contain
and several other figures of speech that facilitate more effective communication, business communication being key to sustained success.
Now let’s get to the crux of the matter. Following are
10 Company Slogans That Got It Right
Let these company slogans inspire you when next you set out to create a business slogan or tagline
Description: A platform that lets users make apps for themselves, cleverly combining the
words “app” and “maker”.
Description: A bridge literally helps you cross over, BridgeUS helps immigrants cross over into
the US, plus notice how the logo features a bridge. Brilliant!
Description: To collaborate means to work together, collectively. Collaborate helps teams work
together simply or simplifies collaboration.
Description: Waiting on hold is a terrible experience. FastCustomer promises to eliminate
customer care queues.
Description: Farmeron will handle your farm analytics for you like Google does for its users; so
you can focus and just farm(er) on.
Description: Knewton uses a clever word play on “Isaac Newton”. Plus they emphasize
learning and achievement for even learners who never think of themselves as
smart as Newton.
Description: Everyone on social media loves “likes”. MyLikes promises to bring you branded
content you (will) like. Uses a popular industry term to pass its message across.
Description: RidePal uses a question to drive its message home, like why are you still driving
to work when there’s RidePal?
Description: SimplyHired identifies with a successful brand Google for its niche, hiring. It also
uses the phrase “job search” Good job isn’t it?
Description: Going on a trip or travel, Triposo says they’re the best travel guide out there with
next gen tech and tools.
Image Source: Angel.Co
Notice how their company names naturally lean into their business/company slogans. There are thousands of entries which had either no slogan or less than average slogans, but these ones; their company name and slogan are in tandem.
Imagine you’re an angel looking for companies to invest in and there are hundreds of thousands of options. The ones with a good name and matching slogan will get your attention first. Isn’t it?
Great list up there you say, but just how do I create a good slogan for my business?
Here’s How to Generate Business Slogan Ideas in Minutes
One of my favorite methods is to brainstorm slogan ideas. Write them out on paper next to the business name looking out for associations.
You could use dictionaries, thesaurus, Google etc. Try idioms, puns, metaphors and so on to see what works. This process can take seconds, minutes or days.
Business Slogan Maker
If you’re in a hurry or would rather use your brain differently you can try business slogan generators also known as business slogan makers. These are tools that automatically generate business slogan ideas based on information you feed in.
They are usually quicker, producing instant results. You can manually add to or subtract from such results or tweak it until it shines.
Ask a Friend/Family
Don’t want to brainstorm or talk to machines? Fine, how about friends and family? Asking them for help with your business slogan can make the difference.
One of them who narrowly missed being a copywriter could suggest something awesome. You’ll never know until you try.
You can also take your business slogan ideas or questions to Quora, one of the biggest Q&A forums out there.
Members will rally round to answer your questions and proffer solutions or ideas that can work. Being active and interactive can be a great help in time of need.
You can also use social media, focus groups, polls, surveys, etc.
Business slogans, taglines or mottos deserve your very best input because they can push your brand message much further than you can imagine. Start putting more effort, thought into creating yours.
Amos Onwukwe is an AWAI trained Business/Ecommerce B2B/B2C Copywriter, featured in scores of blogs including Huffington Post, Dumb Little Man, Ecommerce Nation, eCommerce Insights, Understanding Ecommerce, Result First, Floship, SmallBusinessBonfire, SmallBizClub, Successful Startup 101, Business Partner Magazine, RabidOfficeMonkey, etc.
He’s available for hire.
Unusual Entrepreneurs are in business to make a profit by making a difference. Around here, we simply call it; changing the world and profiting from purpose.
Neither is an easy task. While you should always strive to create products/services that positively impact the life of your customers, you should never lose sight of the bottom-line –profits. The more profits you are able to make, the more impact you will eventually make.
So in this unusual article, we would be looking at one of the often overlooked ways of increasing profits in business; cutting costs, in this case, inventory cost.
5 Ways to Reduce Your Inventory Costs And Boost Your Profits
You’ve been successful at marketing your offerings to your customers, and now your business is growing. You’re in a great position now, but you’re running into the challenges of growth. These are good problems to have, but if you’re not careful and don’t plan ahead, you can sink your business’s profits with too much overhead.
When you think about ways to streamline your business, one of the most effective ways to cut overhead costs is to better manage your inventory. As was pointed in this unusual article about the 7 warning signs of a dying business, poor inventory management can lead to overstocking which eventually affects your profitability.
So to help you out, here are 5 ways to reduce your inventory costs and also increase your bottom-line:
1. Perform Disruption Analysis
The success of your business depends on other businesses to deliver goods and services on time. If partner businesses fail to perform their obligations for whatever reason, your business could take a big hit. How heavily do you rely on a given supplier? How would your business respond if that supplier went down?
If you rely on a single provider and disruptions occur, you can count on one of two things happening: You would have to pay exorbitantly to keep your customers satisfied or you would lose them to another provider.
The business partner relationship is one of the most crucial and complex in your supply chain, and should be carefully examined so that you can implement contingencies when disruptions occur. Audit your supply chain to identify the ways in which it can be disrupted.
2. Audit Your Inventory System
One of the biggest factors affecting your bottom line is your inventory. Not only do you have the costs for purchasing your inventory, you have the overhead of warehousing it. You need to keep enough products on hand to satisfy your clients and keep your sales volume high. Nothing sends a customer to another provider faster than the words, “Out of stock.”
But you have to be careful about stocking too much, and depending on the type of inventory you carry, you also have to be careful of its shelf life. Products that are hot today may be very cold tomorrow. The last thing you want in your warehouse is a bunch of inventory that no one is interested in anymore.
If your inventory isn’t complicated enough, add to it the market fluctuations you need to account for from seasonal and holiday trends. So, make sure you regularly audit your inventory so that you always have on hand the inventory you need.
3. Plan to Succeed
Now that you have analyzed your supply chain for possible disruptions and identified your inventory balance concerns, you can create a plan that mitigates your risks and optimizes your bottom line. Look at your suppliers, for example.
Even though one supplier may be more cost-effective than others, using multiple suppliers creates safety through redundancy. This way, if one supplier goes down, your entire operations don’t go down with it. Your approach to planning needs to include external variables, such as the ways in which government regulations may affect the way you or your business partners operate.
4. Regular Updates
You aren’t done! This process is ongoing. It requires constant re-evaluation. Over time, your suppliers will change and your inventory will expand. One of the biggest factors of successful businesses today is their ability to quickly react to the changes that occur in the market.
You don’t want to be the business that gets left behind because you assumed that the plans you’ve put in place won’t need to be changed. Make sure your business is ahead of the curve by consistently updating your disruption analysis, inventory balance audit, and your optimization plans.
5. Supply Chain Solutions
Believe it or not, you can streamline your costs and maximize your bottom line by adding a middleman. Professional athletes hire agents to broker their contracts. These agents get paid large commissions in return for their work.
Why don’t athletes just work their own deals? Because athletes are good at, well, athletics; and they might not be proficient at negotiating contracts. Agents aren’t just good at contract negotiation, they also very good at finding other opportunities for revenue, such as endorsement deals and product development. The athlete’s bottom line is a lot higher because of their “middleman.”
Think of your supply chain in the same way. You are very good at running your business, but the time you spend managing your supply chain is time you could be using to expand your business more rapidly in other ways.
Supply chain tracking providers are experts at managing and optimizing all of the elements I’ve been talking about, from managing your suppliers to keeping your supply chain up to date to everything in between. Supply chain solutions can also identify new ways of cutting costs that you might not be aware of. They truly are the agents in your corner.
About The Author
Nicole is a small business owner, and she enjoys the growth she receives from both the successes and the defeats she experiences from running her business. She enjoys writing about ways to more successfully run and manage a business.
For many entrepreneurs, knowing when to hire full time workers is a no brainer, but knowing when to get external help is where the problem lies.
So in this unusual article, Stephan is going to outline some vital questions you need to ask and answer to help you know when to outsource or not.
Take it away Stephan!
What Is Outsourcing?
Before we begin, let’s be clear on what exactly outsourcing means:
Outsourcing can essentially be defined as the transfer or contracting of a company’s internal business related processes out to a third party of some kind.
The processes mentioned could be of any kind and the third party could also consist of anything from telecommuting freelancers or specialized third party companies that offer specific outsourced services.
Also, outsourcing does not automatically mean hiring business processes to laborers or companies in the developing world; it could just as easily involve other domestic companies, often in the same state or city. The overseas component of outsourcing can in fact be specifically be called “offshoring” in order to distinguish slightly between the third parties hired.
When Should You Outsource?
So, back to the question: when should your company outsource its key business processes? As your company grows, you know you need to outsource a business process or task when the cost of getting it done in-house exceeds the cost of getting it done externally. The cost being referred to here is both in cash and in time.
For example, the work involved with setting up software, processes and trained employees to run something like a sales process or company accounting systems can become quite high and higher still with company growth.
Outsourcing can dramatically offset this cost factor because instead of doing any of your own process development work, you are just going to pay a fixed service fee for a third party specialist with an existing service infrastructure to handle all the details of the business process you’ve specifically outsourced to them.
This will not only cost you less immediately, it will also cost you less down the road in terms of reduced software or equipment maintenance costs and much cheaper as you scale your business.
In essence, there is a basic calculation you can perform in order to see when outsourcing might be a good idea:
- Simply analyze the per customer cost comparison between delivering a product or service yourself and delivering it by outsourcing sales from companies like Acquirent.com or other processes within your company;
- factor in things like equipment purchasing cost, training costs, implementation time (multiply your or your employees average hourly earnings by the time it would take them to fulfill a given process) and maintenance.
If your results indicate that doing something like outsourcing sales, IT or accounting would be cheaper through an outsourcing firm, then you should go for the cost savings.
Additional Factors to Consider
Moving beyond the above questions of simple cost and expense, you also need to consider some other important factors that should go into your decision making about when and what to outsource.
Ask the following strategic questions and run through their consequences carefully before any specific outsourcing decision is made:
Is the activity or task that you’re thinking of outsourcing a key process that directly affects the primary service or product that your company offers?
If it is, then you should absolutely keep it in-house in order to maintain a strong and knowledgeable competitive edge over others in terms of service/product quality. And if the task is not a key component of product or service development, then yes, you should outsource it, so you can focus more intensely on the core tasks of essential product and service development.
For example, outsourcing sales processes within your company is an excellent way to save time and money on repetitive mechanical tasks since sales is a secondary task that comes after your main product (service development and delivery).
Yet while sales might be outsourced, you should not try to outsource the development and design of something like a software package that you plan on selling, since it’s a core part of your Intellectual Property and product knowledge advantage.
Will keeping a process in-house give you a competitive advantage?
This question is somewhat similar to the previous one above; if keeping a certain auxiliary part of your operations in-house costs more than it gains you in terms of needed control and knowledge, then why do it?
A software development company probably doesn’t need to develop its own entirely internal accounting processes, and if your company sells something like consumer electronics or children’s toys, then you probably don’t need to develop your own internal sales management process.
Is one of your In-house processes a commodity?
By commodity we refer to a process that can easily be outsourced and served by comprehensive existing specialized providers or even software systems which are designed to handle exactly that sort of thing efficiently and quickly.
If any part of your business isn’t a key competitive advantage, then this fits the definition of a commodity, so just outsource it and save yourself a lot of headache.
Great examples of non-core commodity processes are;
- accounting and
- payroll systems maintenance.
All of these can usually be outsourced easily.
Is the Process likely to be done often?
If you occasionally need to handle certain tasks in your business that aren’t needed frequently enough to justify a whole internal training process or tools purchase, then you should also outsource these tasks to more specialized, professional people in order to guarantee a higher quality of work per task. Trying to do complex but not frequently occurring work yourself is more likely than not going to be a waste of resources and time.
You should only outsource when;
- The cost of getting it done in-house is MORE than the cost of getting it done externally.
- The task or business process is NOT directly linked to the product or service your company offers.
- The task or business process is NOT part of what gives your company a competitive advantage.
- The task or business process is NOT done frequently.
About The Author
Stephan Jukic is a freelance writer who generally covers a variety of subjects relating to the latest changes in white hat SEO, marketing, marketing tech and brand promotion. He also loves to read and write about subjects as varied as the idea of a location-free business, portable business management, and strategic marketing and advertising tactics. When he’s not busy writing or consulting, he spends his days enjoying life’s adventures either in Canada or Mexico. Connect with Stephan on Google+ and LinkedIn.
Unusual entrepreneurs will always depend on other people to help them in their quest to change the world and profit from purpose. Top on the list are employees.
Regardless of how talented or passionate you are as an entrepreneur, it’s pretty obvious you can’t succeed all by yourself!
To build the company of your dreams, you need a team of exceptional people. But what makes an exceptional employee? That’s the subject matter of this unusual article.
What Makes An Exceptional Employee?
An exceptional employee is more than someone who fits the job description. Finding this person is critical since hiring the wrong person can cost thousands of dollars in compensation, time and training.
It is worth the time and effort to truly learn about a person’s character before hiring. Here are some character traits to evaluate.
First, a new hire should be qualified for the job. Does the candidate have the education and skills required for the position? Does he or she have any experience doing this type of work?
Will the candidate find ways to complete challenging tasks? Is the candidate creative? Is he or she willing to learn and grow in order to advance? Look for candidates who are excited to work for you. Qualifying candidates should have a strong work ethic and a positive attitude.
A great way to assess motivation is to propose three projects and have the candidate list the projects in the order that they would prefer to work on them. Discuss the order of the projects and how and why the candidates chose this order. This information will be enlightening.
3. Culturally Fit.
New hires need to fit in with the culture of the company. Sometimes this quality is as important as a candidate’s qualifications. Candidates who are difficult to get along with sometimes disrupt the flow of productivity by introducing discontent among coworkers. Look for candidates who can communicate friendly with coworkers, customers and management.
4 Reasons Why You Need Employees Who Fit Into The Company’s Culture
1. A good cultural fit can also be a good anti-stress option. A lot of people suffer, badly, from workplace cultures where they really don’t fit. It’s like taking a size 10 shoe and wearing a size 4. I’ve done that myself far too many times, and it’s not a lot of fun.
2. The workplace culture is a major driver of workplace relationships. A good fit means good relationships. That is absolutely crucial in high pressure jobs and where interdependence creates a real need for good working relationships.
3. Bad cultural fits can cause major problems. There’s an interesting statistic floating around the US which says that 30% of US employees will at some time or other sue their employers, and that 70% of them win their cases. Bad cultural fits? Yes, and often in multiple ways.
4. Many workplace environments, particularly business units, need people who can work together well, often for long hours. The cultural fit is a peacekeeper in a place where it’s very much needed.
One way to gauge whether a candidate will fit in is to evaluate his or her definition of success. If it fits with your company’s culture, you may have a match.
Ask these two questions for insight:
What does the word “success” mean?
How have you tried to achieve success?
Candidates inevitably reveal their inner value structure. If their values fit in your company’s vision, that is good news. Other candidates will answer the question by responding, “I do not know. I have never thought about that,” which is all the answer you need.
Hiring is expensive, so you do not want to hire someone who is just passing through. You want to hire someone who will help you build your business. So evaluate each candidate’s work experience. How frequently does the candidate change jobs? Do not let the resume speak for itself, however. Ask candidates about questionable track records. Listen and take notes. When you call his or her references, compare notes.
You want to hire an honest, ethical employee. This character trait is critically important. Follow up on references, but dig deeper and go beyond those listed on the resume. Learn the names of and speak to additional coworkers, supervisors and even former professors. Looking beyond the listed references gives you a bigger picture.
6. Open to the offer.
Body language and facial expressions may be more revealing than words when you discuss salary and benefits. If the candidate is uncomfortable with the benefit package, he or she may not be a good fit. In fact, you could waste precious time training this person only to see her walk away when a better opportunity knocks.
A new employee’s qualifications are important. However, businesses need to look beyond technicalities. Employers who look deeper into a candidate’s character are more likely to find someone who will not only do the job but do it enthusiastically.
About the Author
Carl is a businessman who is knowledgeable of all things business development. He frequently blogs about ways business owners can better manage their staff to increase their motivation levels. He also works for Motivo Performance Group in Houston.
As a leader, you’re responsible for your team. You need to help your team run efficiently, and you need to make decisions that are best for your team.
Most leaders have their own way of leading. Average leaders lead by force, but great leaders lead by example, and through inspiration.
So if you dream of being a great leader, one that will increase the productivity of your team and maintain a happy work environment, the following are four essential things you must do.
1. Have a great attitude
Your team is not going to want to follow a leader that is always in a bad mood. Instead, you need to be happy when around your team and have a positive attitude. Let your team know when they do a good job, and constantly use words of encouragement to help them continue to improve. If you are positive and always have a great attitude, you’ll encourage your team to do the same.
2. Be realistic
It’s very important that a great leader is realistic with their goals. You need to remember that sometimes, there’s just no possible way that something is going to get done in a short time frame, so don’t set goals your team can’t achieve.
If you’re constantly setting your team up for failure, and then constantly getting mad at their lack of success, you’re not going to create a healthy working environment, and you’re not being a team leader. It’s very important that you truly think about the goals at hand and make them attainable for your team.
3. Delegate fairly
As a leader, it’s your responsibility to delegate responsibilities to your team. In order to be a great leader, it’s important that you delegate fairly. If you’re constantly giving the easy assignments to certain individuals, you’re going to create tension in the workplace.
Make sure that you truly think about each team member’s strengths, and then delegate the necessary responsibilities to who is best suited for that job. Doing this not only makes your team happy, but it also helps to improve productivity, which is the ultimate end goal.
When you delegate responsibilities, it’s also important that you give some of that work to yourself. Nobody likes a leader who dishes out tasks and doesn’t do any part of the project to help the team. If you truly want to be a great leader, you won’t be afraid to get your hands dirty and tackle some of that responsibility on your own.
4. Stand up for your team
A great leader has no fear, and it’s very important that you stand up for your team whenever necessary. For example, if a client is asking for something that’s impossible, you have to stand up to the client and let them know. Tell the client that this project cannot be completed in that specific time frame, at least not if they want quality work.
Your clients will be happy to receive a quality project that took longer than to receive garbage on time. Plus, your team will be happy that they’re not rushing through projects.
When you stand up for what your team needs, you’re being an accountable leader, and this is important. You need to make sure that the lines of communication are open between you and your team, and if your team is having issues with client demands, you need to step in and take care of it.
About the author
Jayman Meadows is a life coach specializing in behavioral modification for those who struggle with depression.