Africa Retail Congress is the largest gathering of Africa’s retail leaders, uniting industry experts, stakeholders, academics, and public sector representatives.
This year’s theme “Retail Beyond Borders,” focuses on three key thematic areas: Data and Technology, Policy and Regulation, and Stakeholder Management.
Retail Businesses in Africa are constantly seeking opportunities for growth and expansion as a critical driver of their overall success and longevity. One common strategy is to explore new markets, whether through developing new products and services or by establishing a presence in additional geographic locations. Exploring new markets is seen as a critical driver for long-term success and sustainable profits.
However, this pursuit is far from simple. While it promises increased revenue, customer reach, and risk diversification, the process of successfully navigating new markets has become increasingly complex. Retail-facing businesses often struggle to thrive after expansion, even in markets they have dominated for years. Several key factors contribute to this complexity, including regulatory and legal hurdles, cultural differences, stakeholder management issues, resource constraints as well as technological obstacles complicate expansion efforts.
The congress will provide the insights, frameworks, and high-level networking needed for business leaders to leverage people, processes, and technology to drive real impact.
Attendees can expect research-backed insights on how they leverage artificial intelligence in retail and master e-commerce for the African market, award presentations to retail businesses making the most impact, as well as inspiration and best practices to build a truly borderless future for their businesses.
Participants will gain new knowledge to:
- Identify and overcome regulatory, cultural, and technological barriers to successful regional expansion
- Develop effective stakeholder management strategies for navigating complex retail ecosystems
- Leverage data and AI-powered tools to optimise operations, enhance the customer experience, and drive growth
- Build resilient, adaptable business models that can thrive in diverse regional markets
- Foster regional collaboration and knowledge-sharing to accelerate innovation
Ready to take your retail business to new heights? Join the Africa Retail Congress 2024, where top retailers come together to drive growth and innovation! • Network with industry leaders • Gain insights from expert speakers
DATE: Nov 9th 2024
TIME: 9:00 am
VENUE: Lagos Business School, KM22, Lekki-Epe Expressway, ajah, Lagos.
Click here to Register
