So it’s that time of the year again, when so many giveaways will be generously shared by your friends, family and even companies.
Well for us at MADphilips, we want to giveaway NOT for free, but at a ridiculous discount one of our Differentiate Online services –blogging for business design.
Beyond Websites …
If your business doesn’t have a website, it doesn’t have a chance in the market. If you don’t have even a basic website up and running these days, your prospective customers and clients are going to have a hard time seeing you as being relevant.
But there’s more, having a website is no longer enough these days. A website all by itself is naturally static and tends to put your target customers off after the first visit. Just think about the websites you visit frequently, what makes you keep going back there?
It must be because they offer you something VALUABLE in terms of the content/information you have access to there. These contents/information are regularly updated thereby making the website more dynamic than static. Every time you visit, you know for sure there will be a fresh content/information for you and that’s why you can’t get enough of such websites.
This is the role of a blog. So, if you don’t have a blog attached to your website, you will lose every first time visitor to your website FOREVER!
Why?
Because you’ve given them no compelling reason to come back. All the things they need to know about your business, product, and service they have already read about on their first visit. So why return?
The Power of Blogging for Business
72,622,703
That’s how many blogs there are (in the world) at the time of this writing.
And, those are only WordPress blogs. There are millions of other blogs that are on other blogging platforms like Typepad, Drupal and Tumblr.
Those numbers are not a coincidence, they are real because many entrepreneurs have discovered the enormous power of blogging for business. I have personally experienced how it can take your business from obscurity to visibility.
5 more reasons why your business needs a blog
1. Visibility
Your visibility-especially online, will increase with a blog. The more you write, the better the chances are that you’ll get noticed. And, not just by your potential customers/clients. Reporters, writers, and PR people read blogs too. All these can amount to free advertising for your brand. Remember, more visibility, more sales!
2. SEO
Search engines love fresh, new content. Search-engine spiders –those little robots that are scouring the web, 24/7, get energized when they locate something new…especially if it’s closely related to the words that are being searched by your customers/clients.
Active blogs…ones that have at least 1-2 original posts published weekly, provide that fresh, new content that search engines crave, which in turn, can increase your company’s chances of being found online by your target audience.
3. Credibility
You need some. If you don’t come across as being a credible source of information, your customers are going to have a difficult time opening their wallets up to you…your business. Remember, credibility comes before profitability.
A great way to show just how much you know about the kind of products/services you offer is to write about it. These days, there’s no better way to do it, than on a blog. (It doesn’t even have to be done on your own blog alone. See #4.)
4. New Opportunities
Once you’ve been writing posts/articles of your own on your own blog for a while, you can start approaching others in your industry, or even a related one, and write a blog post for them. (A guest post)
Writing an article on someone else’s blog can provide you an opportunity to showcase your knowledge to an entirely new reader base. (And, possible new business opportunities and/or strategic partnerships.)
Just make sure that your post is informational and helpful in nature –not just promotional. (You’ll get an opportunity to promote yourself-your company at the end of your post, along with a link to your website or blog*.)
5. Keeps your head in the game
There’s something to be said for writing your thoughts down, as opposed to verbalizing them or keeping them in your head.
You know things that others don’t. Why would you want to keep those things inside of you?
Do you have an idea that potential customers/clients can put to good use right away? Share it through a blog post. Do you have some opinions about your industry…and what needs to be changed to make it even better? Consider sharing those opinions on your blog.
Having an active blog keeps your head in the game-your game…your industry.
Thousands of articles…blog posts…have been written over the years on the importance of having a blog. If you don’t have one yet, what are you waiting for?
No more excuses, here’s your chance to OWN a blog!
We’ve put together a ONE-TIME offer for naijapreneur subscribers this Christmas season. You can get an unusually crafted blog just like www.naijapreneur.com at 50% discount for the ridiculous price of N25,000 [$165] – this offer ends on Christmas day, don’t do business in 2014 like you did in 2013 click here to order now!
Blogs are very important not just in personal life of any blogger, but most especially in business. With the power of internet and technology, it is no wonder that businesses become more successful with the help of blogs.
Thanks alot. I build a new site with your guide and i like verry much. I use wordpress platform on some sites of me. http://visavietnamonlines.com/
Blogs are very much essential according to me because with the help of blogs you could share your feelings, emotions and ideas with other people. Blog could improve your personality and other qualities within you. Thanks howdy for sharing this with us. 🙂
You are running one of the best business blogs in the world. Keep it up Tito. These articles shoud go to Inc or Forbes websites.