Monday, 13 January 2014 / Published in Strategy, Thought Bank

The 2014 BUSINESS REDESIGN Plan for Entrepreneurs

Happy New Year!!!

So glad you made it. Hopefully, this will be the best year ever for you and your business. While I trust that you would the ‘you’ part of the equation, I will do my best to continually equip you paradigm shifting practical business ideas, strategies and best practices that will take care of ‘your business’ part of the equation. So help me God, amen!

Something’s Gotta Change In 2014!

As the year kicked off in full swing last week being the first week of the New Year, I was discussing with a friend of mine who out of frustration recently gave up on his entrepreneurial dream in exchange for employment. He resumed on Monday, the 6^th and on Tuesday evening, just the following day at his new employment, he called me up lamenting.

As it turned out, the very thing he was shying away from in his business, was the very thing he was being employed to do for another entrepreneur. So it suddenly dawned on him that he couldn’t do this very thing for another entrepreneur for such a meager pay when he could be doing this very thing for himself and reap all the benefits.

What was this very thing?

This very thing was marketing.

His first assignment at his new place of work was to come up with a strategic marketing plan on how the company can sell more of their IT products/services. Exactly the same nature of business my dear friend had been struggling with and had to abandon for the comfort of employment. It was literally a slap on his face!

And a good slap it was, being the first week of the New Year. It was all the feedback he needed to set the direction for the year and hopefully alter the outcome of the year for the best. On Wednesday, the 8^th of January, 2014, my friend quit his new job, barely two days old with a resolve to do the very thing he was just employed to do for another entrepreneur for himself!

What Are You Going To Do Differently This Year?

My friend’s story is not uniquely his, so many other entrepreneurs have found themselves in such situations before and many may still end up in such situations this year, if they don’t start doing things differently from now.

While my dear friend was lamenting about his new employment, I was busy meeting with clients and closing deals. And to give him more closure, on Thursday I took him along to meet with a new client of mine and he watched as I closed my very 3^rd deal of the week!

On our way back, one of the greatest lessons of his life began… the very same lesson I’m about to share with you today.

In 2014, What Will You CHANGE?

I would like you to chew on this question for a while. This year will most likely end up just as last year did if you don’t deliberately make up your mind to do something’s differently in both your life and your business.

Things will not change unless you change some things. In 2014, something’s gotta change!

All your list of New Year resolutions isn’t going to nail it. What you need is to ask yourself this question and relate it to some specific aspects of your life and business. Answer the questions and just do it!

To change your life or business isn’t always as complex as many people think, it’s as simple as making a decision and doing that decision. The problem often comes from the ‘doing’ part of the equation. People are quick to make decisions but reluctant to act on those decisions by taking corresponding actions.