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Author: Enitan Kuton
Kuton is a seasoned marketing communications specialist with over 12 years of experience in transforming campaigns and media strategies to drive growth. Known for her focus on amplifying reach with simplicity, she’s worked across agencies, suppliers, and clients—truly a woman on a mission to fuel brands to new heights. As the Head of Marketing and Communications at Creditswitch, a leading value-added services provider in Nigeria, Kuton is at the forefront of brand innovation. Previously, she was a media strategy manager at StarTimes. Her expertise has fueled growth for major brands like Sony Mobile, Erisco, Campari, MacDowell's, IBEX, Lenovo, Heritage Bank, Mobil, 9Mobile, Konga, MTN, Fidelity Bank, Dangote, Merrybet, Wamco Campina and many others. In advertising and brand marketing, Kuton blends strategy, media planning, and experiential marketing to forge impactful connections between brands and their TGA.
Ah, the Yuletide season in Nigeria! You can almost smell the jollof rice simmering on firewood stoves, hear the laughter of family reunions, and feel the warmth of togetherness. But for businesses-especially small and medium-sized brands—this period is more than just festivities; it’s a golden opportunity to gain market share. However, with big brands rolling out jaw-dropping, high-budget campaigns, how can smaller players get a slice of the pie without going broke? Well, there’s good news: You don’t need a mega-budget to shine this season. Here’s how you can get creative and win big! Leverage the Power of Local Stories…
In a world where brand loyalty is hard-earned and easily lost, reaching and resonating with young audiences, especially those aged 12-18 is not just impactful; it’s transformative. Today’s children are tomorrow’s loyal customers, advocates, and changemakers. Engaging with them early through socially responsible initiatives lay a foundation of trust and affinity that can last a lifetime. Corporate Social Responsibility (CSR) campaigns that connect emotionally with youth are powerful pathways to staying relevant, memorable, and beloved by future generations. This guide explores how brands can leave a meaningful, positive mark on young audiences through CSR, creating an unbreakable bond with the…
Get ready to shift gears up, because Gen Alpha is charging in! These kids, born into a world where AI is as ordinary as breakfast cereal, are set to revolutionise advertising as we know it. Traditional marketing methods? Toss them out the window or be ready to INNOVATE. You’ll need cutting-edge strategies, boundless creativity, and a fresh approach to engage this tech-native generation. Prepare for a whirlwind of innovation and adaptability as we navigate this new wave of consumers! Why Gen Alpha Is the Ultimate Marketing Challenge Unlike Millennials, who remember a time before smartphones and Gen Z watched the…