Author: Funmilola Adedeji-Bajulaiye

When I first started sensitizing the African market about the franchising ecosystem, its benefits, and the massive amount of money left on the table—a staggering $100+ billion opportunity—I was operating largely on vision. What I didn’t fully realize then was the sheer scale of the silent revolution already taking place. Across the continent, incredible players have been quietly building. They aren’t just scaling businesses; they are building for their people, their communities, and the grander vision of continental trade under frameworks like the African Continental Free Trade Area (AfCFTA). In my line of work, I have met amazing, forward-thinking…