You’ve probably heard about the golden rule of life; “do unto others as you would have them do unto you.”
Well, here’s the thing, the golden rule of business is no different; “do unto others as you would have them do unto you.”
It never ceases to amaze me every time I see many entrepreneurs going about their business as if it were separate or different from life. Not only is this mindset towards business wrong, it is a losing strategy.
You see, there’s no way you are going to succeed in business if you keep ignoring the fact that business is not different from life, but rather an extension of life. I cannot over emphasize this enough.
Many businesses fail because they ignore this universal truth. What they have failed to realize is that the same principles that govern life are the same principles that govern business. The fact is, you cannot separate life from business or business from life. To succeed therefore, your task as an entreprneur is to create a balance between the two.
This unusual article is about helping you achieve this balance. Read on …
It’s never about you!
The secret to creating this balance lies in understanding that success both in life and in business is all about people. People are at the crux of all that we do here on earth. Everything we do, we do because of people.
The products/services you create and hope to sell is not meant for you, but for other people. I have never met a business owner who is in business just to create products/services useful for only him/herself.
The reason people patronize a particular business is because that business is offering something that is both unique and useful to them. A business that cares about the well being of others ultimately becomes the most profitable. The moment you start putting your needs above that of others, your business begins a downward spin.
The golden path to profitability is putting people first!
Profitability is a function of meeting other people’s needs just as you would have wanted yours to be met.
This fact alone clearly indicates that business as an institution exist for the advancement of life here on earth.
You are in the happiness business
Your customers are people.
Your suppliers are people.
Your employees are people.
Your shareholders are people.
The government is people.
The society is people.
All that you need to succeed in business revolves around people, isn’t it obvious why there’s only one golden rule?
When people are the focus, happiness becomes the goal.
At the core of everything people do is the desire to derive some form of happiness.
Products/services are purchased because of their inherent capacity to make people happy.
Workers come to work because of the inherent capacity of the work to produce certain rewards; financial, mental or psychological that makes them happy.
In essence, your success in business and in life is tied to how you treat people.
The question then is this;
“How would you like to be treated if you were an intending customer of your business?”
“What kind of treatment would you desire if you were an employee working in your business?”
Always asking and answering these questions is all that the golden rule represents. The moment you start putting yourself in other people’s shoe, the golden rule is at work in your life and in your business.
Every other rule or principle of life and business derives their meaning from it.
Applying the Golden Rule
Business must be undertaken not only as a commercial activity, but much more. It must be seen also as a spiritual, emotional, psychological and relational activity.
Business as it turns out is much more than just the bottom line –profit. To really succeed, you’ve got to look past the obvious –money, to the not so obvious –people.
You have to constantly remind yourself that everything you do in this life leaves an impact on others. This could either be positive or negative, the choice is yours to make.
Don’t see people as a means unto an end; rather see them as the end in themselves. Everything you do is because of them, helping them invariably means helping yourself.
In my company and the others I co-founded, we have a simple rule for dealing with people and that is;
“Consider first what’s in it for the other person”
It’s an outside–in kind of thinking and it is a simple way of living and doing business by the golden rule.
Over to you
How has following the golden rule helped you to build a better business?
Do you think life and business are different sides of the same coin or totally different from one another?
How have you been putting others first in your business and life?