Author: Tito Philips, Jnr.

My first experience with e-Commerce was selling my business consulting and internet marketing services through this blog, you can read about the results here. Then in January 2013, I came across Kaymu.com.ng while it was still in its early stage trying to break her way into the Nigerian e-Commerce terrain. It didn’t take me long to see the market potentials of such a platform where sellers can be connected to over 60 million Nigerians online. I instantly became a kaymu evangelist. This is partly due to my passion for entrepreneurship development in Nigeria and my successful experience with e-Marketing. How…

As an entrepreneur, while trying to build your business, never forget to do business. And while trying to do business, never forget to build your business. This is the paradox of business; to do or to build? Mastering it is the definition of business success. Ignoring it is the definition of business failure. To help you master this paradox of business is what this unusual article is about, read on! What Is The Paradox Of Business? If you’ve been in business for some time now, you will begin to notice some certain re-occurring trends; while pursuing more business you sometimes…

Welcome to another edition of the unusual entrepreneur interviews and today we have with us Mike Morris, the founder of Triplefy – an online platform for small business to create and instantly sell Daily Deals and Gift Cards. Enjoy!   Interview Questions Part One ENTREPRENEURSHIP – Awakening the Spirit of business   1.       Can you please tell us a little about yourself and your business? What do you do?, how do you do it?, why do you do it and who do you do it for?  Hi, my name is Mike Morris and I graduated from the University of Rhode…

It doesn’t matter whether you are a small startup or an international corporation; every business is looking to grow its profits. So when it comes to increasing your profitability in business, after considering both the universal laws of profitability and the peculiar elements of profitability, there are two simple options open to you; Increase revenue and decrease expenses.

Every business during the course of its existence will experience a near death experience. This is a period characterized by harsh business conditions; low sales, low morale, low cash, low market share, and low innovation. Some recover from this and bounce back stronger than before, and some don’t.

No matter how much you think you know about your business, no matter how much experience you have in your chosen field, without a clear understanding of the competitions in the market, you might as well be driving blind. Big companies spend thousands of dollars to conduct competitive market analysis, but fortunately for those of you on a tight budget, you can do quite a bit of this yourself, without spending much at all.

The Profitability Code: How To Unlock The Profit Potentials Of Your Business. The entrepreneurs or companies who succeed in business are those who have cracked the profitability code –a set of different elements, laws and principles that must be strategically applied.

Gimmicks, tricks and tactics are quick fix approaches to marketing. They may get you the attention of the market, but they can never get you their affection. It’s one thing to be known [attention] is another to be liked [affection] and a whole different thing to be trusted [conviction]. These are the 3 levels of market engagement; each describes the kind of relationship a brand has with her target audience.

Entrepreneurs are problem solvers, as a matter of fact; they are only paid when they solve people’s problems through the creation of products/services. To a large extent the ability to solve problems is determined by the quality of your thoughts or your thinking skills. Thinking is a skill and just like every other skill, it can be learnt and developed. In this unusual article, I’ve decided to unveil the mystery behind ‘thinking’ so that the ‘art of thinking’ can be learnt, understood and applied effectively by entrepreneurs. It’s my aim through this article to explain as clearly as possible what…

The traditional cost of developing an e-Commerce site is so large that most small businesses are unable to afford one. And then follows the cost of successfully marketing the existence of such site, which is also quite expensive. So what’s your best option?

This is one interview you don’t want to miss, because Bassey Daniel is not only an unusual entrepreneur, his unwavering dedication and determination to the development of entrepreneurship in Africa, not only in Nigeria is inspiring. He’s not just a talker, he’s a doer and for that, I strongly believe you will learn so much from his unusual story.

There is a big difference between referrals coming from customers than those coming from your network. Sales made through referrals from satisfied customers carry more credibility because it comes from a third party; people who know, like and trust your brand. While sales made through your existing relationships carry less credibility because it comes from a second party; people who know, like and trust you.

CampusPreneur Tour 2013: Raising Entrepreneurs On Nigerian Campuses! The Tour will also feature other entrepreneurs like Rita Oloko, a make up professional and Segun Jiwande, a fashion designer.

Kicking of this year’s unusual entrepreneur interviews is Joe Falter the founder and CEO of Hellofood. Lastnight, we saw a movie –Django– together with other members of the rocket internet team in Nigeria and this morning we pulled off this interview. Take it away Joe!    Interview Questions Part One ENTREPRENEURSHIP: Awakening the Spirit of business  1.  Can you please tell us a little about yourself and your business? What do you do?, how do you do it?, why do you do it and who do you do it for? Hellofood.com is a website where customers can order food from…

A company, product/service that simply describes a category or proclaiming anything generic is not a brand. Brands are specific, tangible, meaningful, unique and useful. Here is a simple test for you to know if a product/service is a brand or not. Simply write this question down and try to answer it for the brand;

2013: Screw Business As Usual. Your business in this NEW YEAR 2013 will only go as FAR as the CAUSE [vision, purpose, or mission] that you went into business to FIGHT!

How To Breakthrough Business Growth Barriers In 2013. It’s that time of the year again when goal setting will be at the top of people’s to-do-list. But whatever your goal, you’re going to have to start taking action to make any real progress. Thinking alone won’t do it!

Best Of naijapreneur 2012. In the spirit of retrospection, below are 10 of the most popular unusual articles featured on naijapreneur this year. These are based on the total number of views each of these unusual articles attracted this year according to my google analytics.

MANAGEMENT 101: Structuring Your Business For Sustainable Growth. Structure is all about systems; an organized way of doing things. Small businesses remain small primarily for lack of structure, so what structures have you put in place in your business to ensure its sustainable growth?

In a world where women entrepreneurs are rare, most especially in Europe where only 10% of women are entrepreneurs compared to their 90% male counterparts; some unusual women still manage to keep their heads high passionately in pursuit of their entrepreneurial dream. One of such women is 50 years old Sandra Berbee, the founder of EventPlannerSpain; an online directory of Spanish event industry suppliers which she started 6 years ago.