Author: Tito Philips

Since publishing my first e-Commerce post and also sharing the case study of how I made close to a million in sales within 3months, it’s surprisingly become a major highlight of naijapreneur. I have been contacted by several naijapreneur readers from all corners of the world seeking for necessary guidance on how to go about starting their own e-Commerce business. I have been contacted by two major media houses in Nigeria, a radio and Newspaper for an exclusive interview. I have been contacted by a MBA student from the University of Leeds who needed more insights about the e-Commerce trend…

In this fourth edition of the Unusual Entrepreneur Interviews for 2013, I have with me today, Jenny Blake the founder of Life After College –where she helps fresh college graduates get a grip on their after college life! She’s a bestselling author, micro-business coach and international speaker who helps people move beyond burnout to build sustainable, dynamic careers they love. With two years at a technology start-up as the first employee, over five years at Google on the Training and Career Development teams, and two years of running her own business, Jenny combines her love of technology with her superpower…

Without proper financial management processes and practices, your business is inevitably heading towards a self-inflicted financial crisis. Learn how to avoid this!

In my previous post, I talked about the second most read and most searched for topic on naijapreneur –branding. In today’s unusual article, I will be talking about the first most read and most searched for topic on naijapreneur –business failure. Repeatedly, from studying the naijapreneur’s Google analytics, the most recurring search engine terms or phrases that bring in the most traffic from search engines to the site is related to business failure, entrepreneurship failure, why entrepreneurs fail, causes of business failure, signs of business failure and many more. I never knew this fact until I started this blog, it…

The second most read and search engine traffic generated article on naijapreneur.com is about branding. What does this tell you? Entrepreneurs care about branding and want to learn more about branding. As a matter of fact, the #1 question in their mind would be this; how are brands created? So in this unusual article, I want to delve into the whole nitty gritty of creating a brand. I will go behind the scenes to lay out both the strategies and the order in which they are to be adopted. This is certainly one unusual article you don’t ever want to…

My first experience with e-Commerce was selling my business consulting and internet marketing services through this blog, you can read about the results here. Then in January 2013, I came across Kaymu.com.ng while it was still in its early stage trying to break her way into the Nigerian e-Commerce terrain. It didn’t take me long to see the market potentials of such a platform where sellers can be connected to over 60 million Nigerians online. I instantly became a kaymu evangelist. This is partly due to my passion for entrepreneurship development in Nigeria and my successful experience with e-Marketing. How…

As an entrepreneur, while trying to build your business, never forget to do business. And while trying to do business, never forget to build your business. This is the paradox of business; to do or to build? Mastering it is the definition of business success. Ignoring it is the definition of business failure. To help you master this paradox of business is what this unusual article is about, read on! What Is The Paradox Of Business? If you’ve been in business for some time now, you will begin to notice some certain re-occurring trends; while pursuing more business you sometimes…

Welcome to another edition of the unusual entrepreneur interviews and today we have with us Mike Morris, the founder of Triplefy – an online platform for small business to create and instantly sell Daily Deals and Gift Cards. Enjoy!   Interview Questions Part One ENTREPRENEURSHIP – Awakening the Spirit of business   1.       Can you please tell us a little about yourself and your business? What do you do?, how do you do it?, why do you do it and who do you do it for?  Hi, my name is Mike Morris and I graduated from the University of Rhode…

It doesn’t matter whether you are a small startup or an international corporation; every business is looking to grow its profits. So when it comes to increasing your profitability in business, after considering both the universal laws of profitability and the peculiar elements of profitability, there are two simple options open to you; Increase revenue and decrease expenses.

Every business during the course of its existence will experience a near death experience. This is a period characterized by harsh business conditions; low sales, low morale, low cash, low market share, and low innovation. Some recover from this and bounce back stronger than before, and some don’t.

No matter how much you think you know about your business, no matter how much experience you have in your chosen field, without a clear understanding of the competitions in the market, you might as well be driving blind. Big companies spend thousands of dollars to conduct competitive market analysis, but fortunately for those of you on a tight budget, you can do quite a bit of this yourself, without spending much at all.

The Profitability Code: How To Unlock The Profit Potentials Of Your Business. The entrepreneurs or companies who succeed in business are those who have cracked the profitability code –a set of different elements, laws and principles that must be strategically applied.

Gimmicks, tricks and tactics are quick fix approaches to marketing. They may get you the attention of the market, but they can never get you their affection. It’s one thing to be known [attention] is another to be liked [affection] and a whole different thing to be trusted [conviction]. These are the 3 levels of market engagement; each describes the kind of relationship a brand has with her target audience.

Entrepreneurs are problem solvers, as a matter of fact; they are only paid when they solve people’s problems through the creation of products/services. To a large extent the ability to solve problems is determined by the quality of your thoughts or your thinking skills. Thinking is a skill and just like every other skill, it can be learnt and developed. In this unusual article, I’ve decided to unveil the mystery behind ‘thinking’ so that the ‘art of thinking’ can be learnt, understood and applied effectively by entrepreneurs. It’s my aim through this article to explain as clearly as possible what…

The traditional cost of developing an e-Commerce site is so large that most small businesses are unable to afford one. And then follows the cost of successfully marketing the existence of such site, which is also quite expensive. So what’s your best option?

This is one interview you don’t want to miss, because Bassey Daniel is not only an unusual entrepreneur, his unwavering dedication and determination to the development of entrepreneurship in Africa, not only in Nigeria is inspiring. He’s not just a talker, he’s a doer and for that, I strongly believe you will learn so much from his unusual story.

There is a big difference between referrals coming from customers than those coming from your network. Sales made through referrals from satisfied customers carry more credibility because it comes from a third party; people who know, like and trust your brand. While sales made through your existing relationships carry less credibility because it comes from a second party; people who know, like and trust you.

CampusPreneur Tour 2013: Raising Entrepreneurs On Nigerian Campuses! The Tour will also feature other entrepreneurs like Rita Oloko, a make up professional and Segun Jiwande, a fashion designer.

Kicking of this year’s unusual entrepreneur interviews is Joe Falter the founder and CEO of Hellofood. Lastnight, we saw a movie –Django– together with other members of the rocket internet team in Nigeria and this morning we pulled off this interview. Take it away Joe!    Interview Questions Part One ENTREPRENEURSHIP: Awakening the Spirit of business  1.  Can you please tell us a little about yourself and your business? What do you do?, how do you do it?, why do you do it and who do you do it for? Hellofood.com is a website where customers can order food from…

A company, product/service that simply describes a category or proclaiming anything generic is not a brand. Brands are specific, tangible, meaningful, unique and useful. Here is a simple test for you to know if a product/service is a brand or not. Simply write this question down and try to answer it for the brand;