Author: Segun Oni
Segun Oni
I'm driven by a passion for growth and development, and I find joy in empowering individuals and organizations to achieve their goals through tailored marketing solutions. With a knack for problem-solving, my approach is built on values, ensuring that every interaction with me yields positive outcomes.
Mark Zuckerberg may have coded Facebook, but it was Sheryl Sandberg who monetized it and turned it into a multi-billion-dollar empire. Here’s how Sandberg’s strategic vision transformed Facebook from a cash-burning startup to one of the world’s most valuable companies. 2008: A Cool Idea with a Big Problem By 2008, Facebook was the hottest platform on the internet. However, Zuckerberg faced a major issue: the company was burning cash faster than it could earn it. The solution? Bring in Sheryl Sandberg, a seasoned ad executive from Google, with a mission to turn Facebook’s massive user base into revenue. Sheryl Sandberg’s…
FirstBank has announced the upgrade of its mobile banking application, FirstMobile, aimed at enhancing the digital banking experience for its customers. Although the upgrade resulted in some downtime, the bank has confirmed that all services have now been fully restored. The bank emphasized its commitment to providing seamless and innovative financial services to enhance the digital banking experience for customers worldwide. “FirstMobile is now fully operational, and we are dedicated to ensuring that our customers can access their banking services effortlessly, no matter where they are,” the bank stated. For customers encountering any issues with the FirstMobile app, FirstBank encourages…
Wema Bank, through its women-focused initiative SARA by Wema, has partnered with the Federal Ministry of Women Affairs to launch the MOWA x SARA Accelerator Programme. This initiative aims to empower 500,000 women in Nigeria by providing them with vocational and business management skills. SARA by Wema is dedicated to promoting gender inclusion and equality by equipping women with tailored resources and opportunities essential for their personal and professional success. Through this initiative, Wema Bank has already empowered thousands of women with access to financing, market opportunities, networking, affordable healthcare, and other benefits, collaborating with reputable brands and institutions to…
MuleSoft has launched a suite of integration solutions designed to help developers and admins seamlessly integrate structured and unstructured data from their CRM and external systems. This enables AI agents and assistants to operate based on reliable data. By leveraging these integrations, companies can harness the full potential of Salesforce Data Cloud and Agentforce, enhancing personalization, scaling employee workloads, deepening customer relationships, and ultimately driving revenue. Admins can now access MuleSoft, Salesforce, and Heroku APIs when building AI agents, connecting knowledge sources to Data Cloud, and utilizing out-of-the-box connectors for common systems and applications. Developers have the flexibility to create…
Following its recognition as the African Agency of the Year at the 8th African Cristal Awards in Casablanca, Morocco, X3M Ideas has once again solidified its status at the 9th edition of this prestigious continental creative awards. The advertising powerhouse garnered at least six notable awards and retained its title as the continent’s top agency. At the awards ceremony, X3M Ideas reaffirmed its leadership in the African advertising landscape, showcasing its expertise in digital applications, storytelling, and creativity. The agency’s winning campaigns included the following categories: Outstanding Illustration for Mortein (Digital Craft), Digital Online Display Advertising for Mortein, Digital Online…
Claiming that small and medium-sized enterprises (SMEs) are the backbone of East African economies is an understatement. SMEs constitute the majority of registered entities across nearly all industries in the region, accounting for 60% to 90% of total businesses, including micro-enterprises. As East Africa experiences significant growth and development, the SME ecosystem is vital for job creation, fostering innovation, and diversifying economies. However, only a small fraction of these SMEs will evolve into larger firms or expand beyond their local markets. This limitation is primarily due to challenges such as inadequate financing, limited access to investment and financial services, and…
Nigerian developers earned $13 million (N10.10 billion at N777/$) from the Android app economy in 2023, according to a report commissioned by Google. Titled “The Digital Opportunity of Nigeria,” the report by global research firm Public First also revealed that the Android developer ecosystem supports over 24,500 jobs nationwide. This figure represents 1.86 percent of the estimated $700 million earned by Sub-Saharan African developers in 2023. The region’s vibrant and youthful developer community, numbering over 500,000, positions it well for future growth, with South Africa, Nigeria, and Kenya each housing more than 50,000 developers. Google emphasized the importance of its…
Tolaram Group, a diversified holding company with interests in consumer goods, fintech, infrastructure, and industrials, has officially added Guinness Nigeria to its expanding portfolio. This follows the June 2024 announcement of a proposed transaction in which Diageo will transfer its 58.02% shareholding in Guinness Nigeria to Tolaram, making Tolaram the new majority shareholder. This move includes establishing long-term license and royalty agreements to ensure the ongoing production, marketing, and sale of the Guinness brand, along with Diageo’s ready-to-drink and mainstream spirits brands in Nigeria. Tolaram views this acquisition as a pivotal milestone in its growth journey, committing to preserve the…
Meet Noah Kagan, a former facebook staff who worked directly under Mark Zuckerberg in the early days of the company now known as Meta. Noah Kagan is an American entrepreneur, marketer, and founder of AppSumo, a popular online platform that offers daily deals on software, e-books, and other digital products. Noah Kagan was born in 1981 in Berkeley, California. He grew up in a entrepreneurial family and was exposed to business from a young age. Kagan attended the University of California, Berkeley, where he studied business administration. After college, Kagan worked at various startups, including Facebook, where he was the…
The recent 10 new policies released by President Bola Ahmed Tinubu, are set to reshape the nation’s economic landscape, entrepreneurs, investors, and industry leaders are bracing themselves for the opportunities and challenges that lie ahead. In this article, we’ll delve into the details of each policy, exploring their potential effects on Nigerian businesses and the economy at large, to help you stay ahead of the curve and navigate the changing landscape with confidence. 10 New Policies by President Bola Ahmed Tinubu and Their Impacts on Nigerian Businesses 1. Fuel Subsidy Removal The removal of fuel subsidy in Nigeria has had…
A major step towards deepening their economic relations has been taken with the signing of a Memorandum of Understanding on commercial and investment collaboration between the Federal Government and the United States. According to a statement released by the trade ministry on Sunday, the agreement was signed by US Secretary of Commerce Gina Raimondo and Minister of Industry, Trade and Investment Dr. Doris Uzoka-Anite on the fringes of the 2024 AGOA Forum in Washington, DC. According to the statement, the MOU aims to strengthen bilateral commercial and investment ties between the US and Nigeria by working together to improve the…
Shining bright on the big screen and on the business scene! Meet the 20 Nigerian celebrities who are redefining the term ‘multi-talented’. From actors and actresses to musicians and media personalities, these stars are not only entertaining us but also inspiring us with their entrepreneurial spirit. With successful ventures in industries ranging from film production to fashion, beauty, and agriculture, these Nigerian celebrities are proving that with hard work and determination, one can truly have it all. Let’s dive into the fascinating world of these celebrity entrepreneurs and explore their remarkable journeys! 1. Genevieve Nnaji St. Genevieve Clothing Line St.…
In a move aimed at tackling rising inflation, the Central Bank of Nigeria (CBN) has increased the Monetary Policy Rate (MPR) by 50 basis points (bps) to 27.65% from 26.25%. The decision was announced after the Monetary Policy Committee (MPC) meeting, held on [date], and is seen as a bold step to address the country’s growing inflationary pressures. The hike in the MPR, which is the benchmark interest rate at which commercial banks borrow from the CBN, is expected to have far-reaching implications for the economy. It is anticipated to lead to higher lending rates for businesses and individuals, as…
In a bold statement, Dangote Refinery, Nigeria’s largest refinery, has confidently declared that its diesel product is the best in the country, meeting international standards. The refinery, owned by billionaire businessman Aliko Dangote, made this assertion in a recent statement, highlighting its commitment to producing high-quality petroleum products. According to the refinery, its diesel fuel surpasses Nigerian standards and aligns with global benchmarks, ensuring a superior product for consumers. This claim underscores Dangote Refinery’s dedication to excellence and its vision to become a leading player in the petroleum industry. The refinery’s statement is expected to boost consumer confidence in its…
The Federal Inland Revenue Service (FIRS) has expressed deep concern over the significant loss of revenue resulting from the exit of foreign companies from Nigeria. According to the FIRS Chairman, Zacch Adedeji , PhD the departure of these companies has had a substantial impact on the country’s revenue generation, dealing a significant blow to Nigeria’s economy. The FIRS Chairman revealed that the losses and exits of foreign companies have resulted in a huge decline in revenue collection, making it challenging for the agency to meet its revenue targets. This development has far-reaching implications for the country’s development, as the government…
ECOPlanet, a leading provider of sustainable building solutions, has announced its expansion into new markets, solidifying its position as a global leader in the industry. As a member of the Holcim Group, ECOPlanet is now available in over 35 markets across all regions, supporting the most advanced sustainable building projects worldwide. This significant milestone underscores ECOPlanet’s commitment to providing innovative, eco-friendly solutions to the construction industry. With its global reach, ECOPlanet is poised to make a significant impact on reducing the environmental footprint of buildings and infrastructure projects. The company’s products and services are designed to support sustainable development, reducing…
The Central Bank of Nigeria (CBN) has announced the creation of an “Unclaimed Balances Trust Fund (UBTF) Pool Account” to manage unclaimed balances in commercial banks. The move aims to address the long-standing issue of dormant accounts and ensure that rightful owners can access their funds. According to the CBN, the UBTF Pool Account will be responsible for managing unclaimed balances, which include funds that have been inactive for an extended period. The account will be overseen by a committee established by the CBN, comprising representatives from the banking industry, regulatory bodies, and other stakeholders. The committee will be…
In a landmark declaration, a group of global leaders has urged for an immediate implementation of a debt Jubilee to mitigate the looming economic crisis and provide a beacon of hope to humanity. The leaders, comprising economists, policymakers, and social activists, emphasized the pressing need for a comprehensive debt forgiveness program to address the escalating debt burden that threatens to engulf the world. The leaders pointed out that the current debt landscape is unsustainable, with many countries struggling to service their debts amidst rising interest rates, inflation, and stagnant economic growth. They warned that if left unchecked, the debt crisis…
In a surprising move, Africa’s richest man, Aliko Dangote, has announced that his company, Dangote Group, has shelved plans to invest in the steel sector. The decision, according to Dangote, was taken to avoid accusations of monopolistic practices. Speaking at a recent business forum, Dangote revealed that the company’s board had initially considered investing in the steel sector, given the huge demand for steel products in Nigeria and the wider West African region. However, after careful consideration, the board decided against the investment to avoid being labeled as monopolistic. “We didn’t want to be seen as trying to dominate the…
The Central Bank of Nigeria (CBN) has conducted a series of foreign exchange transactions, injecting liquidity into the market to maintain stability in the exchange rate. According to a statement by the CBN’s Director of Corporate Communications, Osita Nwanisobi, the transactions were conducted within an exchange rate range of N1,498.00/$1 to N1,530.00/$1. The CBN’s intervention in the foreign exchange market is aimed at ensuring the stability of the naira and maintaining a stable exchange rate. The apex bank has been conducting regular foreign exchange transactions to meet the demand for foreign currency by businesses and individuals. The CBN’s foreign exchange…