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Author: Segun Oni
I'm driven by a passion for growth and development, and I find joy in empowering individuals and organizations to achieve their goals through tailored marketing solutions. With a knack for problem-solving, my approach is built on values, ensuring that every interaction with me yields positive outcomes.
FirstBank has announced the upgrade of its mobile banking application, FirstMobile, aimed at enhancing the digital banking experience for its customers. Although the upgrade resulted in some downtime, the bank has confirmed that all services have now been fully restored. The bank emphasized its commitment to providing seamless and innovative financial services to enhance the digital banking experience for customers worldwide. “FirstMobile is now fully operational, and we are dedicated to ensuring that our customers can access their banking services effortlessly, no matter where they are,” the bank stated. For customers encountering any issues with the FirstMobile app, FirstBank encourages…
Wema Bank, through its women-focused initiative SARA by Wema, has partnered with the Federal Ministry of Women Affairs to launch the MOWA x SARA Accelerator Programme. This initiative aims to empower 500,000 women in Nigeria by providing them with vocational and business management skills. SARA by Wema is dedicated to promoting gender inclusion and equality by equipping women with tailored resources and opportunities essential for their personal and professional success. Through this initiative, Wema Bank has already empowered thousands of women with access to financing, market opportunities, networking, affordable healthcare, and other benefits, collaborating with reputable brands and institutions to…
MuleSoft has launched a suite of integration solutions designed to help developers and admins seamlessly integrate structured and unstructured data from their CRM and external systems. This enables AI agents and assistants to operate based on reliable data. By leveraging these integrations, companies can harness the full potential of Salesforce Data Cloud and Agentforce, enhancing personalization, scaling employee workloads, deepening customer relationships, and ultimately driving revenue. Admins can now access MuleSoft, Salesforce, and Heroku APIs when building AI agents, connecting knowledge sources to Data Cloud, and utilizing out-of-the-box connectors for common systems and applications. Developers have the flexibility to create…
Following its recognition as the African Agency of the Year at the 8th African Cristal Awards in Casablanca, Morocco, X3M Ideas has once again solidified its status at the 9th edition of this prestigious continental creative awards. The advertising powerhouse garnered at least six notable awards and retained its title as the continent’s top agency. At the awards ceremony, X3M Ideas reaffirmed its leadership in the African advertising landscape, showcasing its expertise in digital applications, storytelling, and creativity. The agency’s winning campaigns included the following categories: Outstanding Illustration for Mortein (Digital Craft), Digital Online Display Advertising for Mortein, Digital Online…
Claiming that small and medium-sized enterprises (SMEs) are the backbone of East African economies is an understatement. SMEs constitute the majority of registered entities across nearly all industries in the region, accounting for 60% to 90% of total businesses, including micro-enterprises. As East Africa experiences significant growth and development, the SME ecosystem is vital for job creation, fostering innovation, and diversifying economies. However, only a small fraction of these SMEs will evolve into larger firms or expand beyond their local markets. This limitation is primarily due to challenges such as inadequate financing, limited access to investment and financial services, and…
Nigerian developers earned $13 million (N10.10 billion at N777/$) from the Android app economy in 2023, according to a report commissioned by Google. Titled “The Digital Opportunity of Nigeria,” the report by global research firm Public First also revealed that the Android developer ecosystem supports over 24,500 jobs nationwide. This figure represents 1.86 percent of the estimated $700 million earned by Sub-Saharan African developers in 2023. The region’s vibrant and youthful developer community, numbering over 500,000, positions it well for future growth, with South Africa, Nigeria, and Kenya each housing more than 50,000 developers. Google emphasized the importance of its…
Tolaram Group, a diversified holding company with interests in consumer goods, fintech, infrastructure, and industrials, has officially added Guinness Nigeria to its expanding portfolio. This follows the June 2024 announcement of a proposed transaction in which Diageo will transfer its 58.02% shareholding in Guinness Nigeria to Tolaram, making Tolaram the new majority shareholder. This move includes establishing long-term license and royalty agreements to ensure the ongoing production, marketing, and sale of the Guinness brand, along with Diageo’s ready-to-drink and mainstream spirits brands in Nigeria. Tolaram views this acquisition as a pivotal milestone in its growth journey, committing to preserve the…
Meet Noah Kagan, a former facebook staff who worked directly under Mark Zuckerberg in the early days of the company now known as Meta. Noah Kagan is an American entrepreneur, marketer, and founder of AppSumo, a popular online platform that offers daily deals on software, e-books, and other digital products. Noah Kagan was born in 1981 in Berkeley, California. He grew up in a entrepreneurial family and was exposed to business from a young age. Kagan attended the University of California, Berkeley, where he studied business administration. After college, Kagan worked at various startups, including Facebook, where he was the…
The recent 10 new policies released by President Bola Ahmed Tinubu, are set to reshape the nation’s economic landscape, entrepreneurs, investors, and industry leaders are bracing themselves for the opportunities and challenges that lie ahead. In this article, we’ll delve into the details of each policy, exploring their potential effects on Nigerian businesses and the economy at large, to help you stay ahead of the curve and navigate the changing landscape with confidence. 10 New Policies by President Bola Ahmed Tinubu and Their Impacts on Nigerian Businesses 1. Fuel Subsidy Removal The removal of fuel subsidy in Nigeria has had…
A major step towards deepening their economic relations has been taken with the signing of a Memorandum of Understanding on commercial and investment collaboration between the Federal Government and the United States. According to a statement released by the trade ministry on Sunday, the agreement was signed by US Secretary of Commerce Gina Raimondo and Minister of Industry, Trade and Investment Dr. Doris Uzoka-Anite on the fringes of the 2024 AGOA Forum in Washington, DC. According to the statement, the MOU aims to strengthen bilateral commercial and investment ties between the US and Nigeria by working together to improve the…