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Author: Segun Oni
I'm driven by a passion for growth and development, and I find joy in empowering individuals and organizations to achieve their goals through tailored marketing solutions. With a knack for problem-solving, my approach is built on values, ensuring that every interaction with me yields positive outcomes.
In a significant move to empower Nigerian entrepreneurs, Antler, a renowned global venture capital firm, has officially launched its operations in Nigeria. With a proven track record of investing in early-stage startups across the globe, Antler is now committed to backing innovative ideas in Nigeria with an initial investment of $100,000 per startup. Antler’s entry into the Nigerian market is a testament to the country’s thriving entrepreneurial ecosystem. With its extensive experience in supporting startups from idea generation to scale, Antler is poised to make a meaningful impact in Nigeria. A Sector-Agnostic Approach Antler’s investment strategy in Nigeria will be…
Navigating the Complex World of Oil and Gas Insurance Oil and gas insurance is a highly specialized sector, tailored to address the distinct and often complex risks associated with the exploration, extraction, processing, transportation, and sale of oil and gas. Given the significant financial stakes involved, this industry operates in a high-risk environment, where accidents, natural disasters, and geopolitical tensions can result in devastating financial losses. This book seeks to bridge the gap between Nigerian oil and gas insurance practices and those in the London market, long recognized as the global benchmark. With a focus on the unique challenges…
Africa Revenue Summit is the biggest platform in Africa for executive leadership to learn time-relevant business growth principles, business strategy and people leadership capabilities @AFRES, we want to work with your Executive Team to meet and exceed 2025 expectations starting from 2025. 1. Building strong growth leadership skills so they can lead and sustain growth efficiently. 2. Building Executive capacity to design growth strategies that are tailored to your industry. 3. Enabling valuable networking with 300 other executives. This year’s Africa Revenue summit is different, the goal is to support the Executive management of your organization with the capacity and…
When Elon Musk finalized his $44 billion purchase of Twitter, many saw it as a bold move in the social media space, especially given Twitter’s struggles to turn a consistent profit. But Musk’s vision wasn’t just about revamping a social platform—it was about reshaping the entire financial landscape. Now, with a newly announced partnership with Visa, it’s becoming clearer that Musk’s plan is much bigger than Twitter. It’s the start of a new economic reality. A $44 Billion Play for More Than Social Media The acquisition, valued at $54.20 per share, represented a 38% premium over Twitter’s stock price as…
In a spectacular celebration of faith and philanthropy, Joy Smart Francis, a renowned author, motivational speaker, and humanitarian, has launched a groundbreaking initiative to mark her 40th birthday. To commemorate this milestone, Francis is gifting 40,000 copies of her latest devotional and journal, Pray With Joy, to people in prisons, hospitals, orphanages, and marginalized communities across Nigeria. This remarkable giveaway is more than just a birthday celebration; it’s an expression of Francis’ deep commitment to spreading spiritual renewal, compassion, and hope. “As I reflect on 40 years of life, I want my legacy to be one of service, reaching out…
With a fraction of the funding, DeepSeek’s innovative approach to AI development is rewriting the rules of the tech industry In a shocking turn of events, Chinese startup DeepSeek has developed an AI technology that rivals the performance of industry giants like OpenAI, but with a mere fraction of the funding. This breakthrough has sent shockwaves through Silicon Valley, leaving many to wonder if the AI arms race is no longer about who has the deepest pockets, but rather who can innovate and adapt the fastest. According to reports, DeepSeek’s team of engineers, who hail from a Chinese hedge fund,…
In 2006, Steve Jobs made a seemingly simple move: he invited Google’s CEO Eric Schmidt to join Apple’s board of directors. At the time, it appeared to be a strategic partnership focused on collaboration and innovation. Google’s services—such as search and maps—would be integrated into Apple’s groundbreaking new device, the iPhone. But by 2009, everything had changed. Jobs was threatening to spend $40 billion to destroy Schmidt, and what started as a partnership evolved into one of the most expensive corporate feuds in history. This is the story of how one betrayal tore apart a friendship, reshaped the tech world,…
In 1948, two brothers, Adi and Rudolf Dassler, owned the biggest shoe company in the world. But their success didn’t last. What started as a collaboration between two talented minds in the footwear industry soon spiraled into a bitter feud that tore their family and business apart. The story of how Adidas and Puma came to be is one of intense competition, personal betrayal, and groundbreaking marketing strategies that still affect the world of sports today. Let’s dive into the history of Adidas vs. Puma and the legacy that lives on. The Early Years: Gebrüder Dassler Schuhfabrik In 1919, two…
In 1984, Bernard Arnault made a decision that many believed was sheer madness. He bought a failing textile company—Boussac. Critics were quick to dismiss him. Who invests in a dying business? It seemed like a risky, even foolish, move. But Arnault wasn’t crazy. In fact, he had something most people didn’t: a vision. A vision that would not only save the company, but would eventually shape the global luxury market as we know it today. The State of Luxury in the 1980s The luxury industry in the 1980s was a chaotic landscape. Most luxury brands were small, family-owned, and lacked…
The Federal Government of Nigeria has officially launched two groundbreaking initiatives designed to equip the nation’s youth with vital digital skills: the Investment in Digital and Creative Enterprises (iDICE) Program and the Nigerian Youth Academy (NIYA). These programs aim to tackle the urgent need for skill development among millions of young Nigerians entering the workforce annually, especially within a rapidly evolving, technology-driven global economy. In a statement, government officials emphasized that these initiatives are a direct response to the challenges facing Nigerian youth, including limited job opportunities and the ever-shifting demands of the labor market. “With an increasing number of…
After walking away from their $2.4 trillion empire in 2019, Larry Page and Sergey Brin are back at the helm to confront a game-changing challenge. The Origins of Google’s Unstoppable Dominance Back in 2004, Larry Page and Sergey Brin created Google, a company that quickly became synonymous with the internet itself. It wasn’t just a search engine—it was a revolutionary leap forward in how we accessed information. Over the years, Google expanded beyond search, dominating fields like advertising, cloud computing, and even hardware. By 2019, after leading Google through an era of unparalleled growth, Page and Brin stepped away from…
In 2005, Google made a seemingly small acquisition that raised eyebrows—$50 million for a 22-month-old startup. Today, that startup powers 3.9 billion users, earns more than Snapchat, Airbnb, and Uber combined, and dominates the mobile world. Here’s how Google’s purchase of Android reshaped the future of technology. The Origins of Android: A Pivot to Mobile In 2003, Andy Rubin founded a startup in Palo Alto with an ambitious idea: create an operating system for digital cameras. However, as the team analyzed emerging trends, they realized something huge: Standalone cameras were being replaced by mobile phones. In 2004, 675 million phones…
The Women in Management, Business, and Public Service (WIMBIZ) successfully held its 23rd Annual Conference on November 7th – 8th, 2024, at Eko Hotel and Suites. This two-day hybrid event brought together dynamic women leaders, entrepreneurs, public servants, and delegates from over 9 different countries present at the conference. Some of the countries include; United Kingdom, United States, United Arab Emirates, Cameroon amongst others. With its theme, “Dream. Dare. Do.,” the conference served as a platform for insightful discussions and meaningful networking, inspiring attendees to take bold steps toward impactful leadership and success. For over two decades, WIMBIZ’s Annual…
As part of its commitment to transforming agriculture and building a sustainable food system, the Lagos Ministry of Agriculture & Food Systems department in collaboration with the Lagos State Employment Trust Fund (LSETF) and Eko Innovation Centre, supported by the Lagos State Government has awarded N100 million in grants to 26 young agripreneurs at the maiden edition of the Lagos Agrinnovation Summit. The platform is designed to foster meaningful conversations, collaboration, and groundbreaking innovations within the agricultural sector. With the theme, ‘Shaping Sustainable Agriculture and Food System for the Next Generation’, this gesture reiterates the government’s commitment to boost food…
In 2006, three unknown friends sold a video-sharing website for $1.65 billion. Today, that site is worth over $455 billion, revolutionizing the internet, entertainment, and even politics. But after the sale, the founders vanished overnight, leaving behind one of the most influential platforms ever created. Meet the Founders: Chad, Steve, and Jawed The three pioneers behind YouTube—Chad Hurley, Steve Chen, and Jawed Karim—created the world’s second-largest search engine, shaping global culture in ways no one could have predicted. Despite their extraordinary success, you may have never heard their names. Here’s the incredible story of their rise, exit, and lasting impact.…
Ebun Feludu is the founder of Kokari Coconuts & Company, a Nigerian agro-processing business that has rapidly grown into a multi-million-dollar enterprise. Specializing in turning coconuts into a diverse range of food and personal care products, her business now boasts two major factories in Lagos—one in Badagry and another in Ajah—serving both local and international markets. The Spark of a New Venture In 2016, Ebun Feludu began her coconut business from her kitchen in Lagos. The idea was born out of personal necessity, as she struggled with severe lactose intolerance and couldn’t find a suitable plant-based milk alternative. Inspired by…
In 1996, Marvel Comics was on the brink of collapse. Plummeting sales, the departure of top talent, and crippling debt left the company in tatters. Yet, one bold gamble turned everything around and paved the way for the Marvel Cinematic Universe (MCU)—a multi-billion dollar empire. Here’s how Marvel went from bankruptcy to blockbuster success. Marvel’s Glory Days (Early 90s) In the early 1990s, Marvel was on top of the comic world: X-Men #1 became the best-selling comic of all time, with 8 million copies sold. Spider-Man was a cultural phenomenon, and collectors were snapping up comic books like never before.…
Hello.CV is a new domain registry that enables individuals to register their own .cv domain names. This top-level domain (TLD) is specifically designed for professionals and career-focused individuals to showcase their skills, experience, and personal brand. With Hello.CV, users can create a personalized web address featuring their name, making it easier for recruiters and potential employers to find them online. The registration process is straightforward and quick, allowing users to manage their domains and build professional pages using intuitive tools and guidance. Key Benefits of Hello.CV: Enhanced Personal Branding: A .cv domain elevates your personal brand and strengthens your online…
Brandcom Fest 2024: The Alliance Française de Lagos recently hosted a pivotal event that brought together leading advertising professionals to explore the future of the industry in Nigeria. Organized by The Brand Communicator, Africa’s premier magazine for brands, marketing, and communications, this year’s 2025 edition marked the fifth installment of this influential gathering. A standout speaker was Dr. Bayo Adekanmbi, a seasoned expert in Artificial Intelligence, digital innovations, and business transformation, who delivered an insightful presentation on “Tech-Driven Marketing Communication: Bridging Minds and Machines.” Drawing on key concepts from Philip Kotler’s “Marketing 6.0,” he emphasized the critical role of the…
The inaugural edition of the Business Confidence Monitor (BCM), conducted by the Nigerian Economic Summit Group (NESG) with support from Stanbic IBTC, highlights a significant downturn in the Nigerian business environment for the period of January to September 2024. The Nigeria Business Confidence Monitor (BCM) was created to help gauge the pulse of Nigeria’s Business Environment. Nigeria Business Confidence Monitor (BCM), 2024: The Framework The BCM combines leading qualitative indicators on Production, Investment, Export, Demand Conditions, Prices, Employment, and the General Business Situation to gauge the overall business optimism of the Nigerian economy. The Business Confidence Survey The process begins with…