Author: Segun Oni

I'm driven by a passion for growth and development, and I find joy in empowering individuals and organizations to achieve their goals through tailored marketing solutions. With a knack for problem-solving, my approach is built on values, ensuring that every interaction with me yields positive outcomes.

In 2012, Richard Mille wasn’t a household name. No century-old legacy. No royal endorsements. No golden heritage. Just one audacious idea. At Baselworld—the “Super Bowl” of luxury watches—he unveiled what looked like a plastic toy: the RM 056. Priced at an eye-watering $1.65 million, this watch didn’t just turn heads—it shattered industry norms. And with that move, Richard Mille created one of the greatest marketing stunts in modern luxury history. From Outsider to Empire Richard Mille was never meant to fit in. Unlike Rolex or Patek Philippe, he didn’t build on tradition—he built against it. He launched his brand in…

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In 2014, Facebook made headlines by acquiring WhatsApp for a staggering $19 billion—the largest tech acquisition at the time. But beneath the surface of Silicon Valley’s biggest handshake was a brewing conflict, a clash of values that would later expose Facebook’s troubling intentions for user data—and push WhatsApp’s co-founder to walk away from $850 million. Here’s the untold story of Brian Acton, Jan Koum, and how a platform built to protect privacy became one of the biggest surveillance tools ever made. The Rejection That Sparked a Revolution Years before the acquisition, Brian Acton had applied for a job at Facebook—and…

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As artificial intelligence continues to reshape the global economy, one Nigerian startup is making bold moves to ensure African professionals are not left behind. DigitalAbode, a fast-rising tech education platform, has announced the launch of its AI Software Engineering Program — a 6-month intensive training designed to prepare participants for high-paying remote roles in the rapidly growing AI industry. The program, which starts its next cohort on August 1st, promises to take students from beginner to job-ready, even with no prior experience in tech. With the demand for AI talent surging globally, DigitalAbode is positioning its graduates to compete —…

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When most people talk about Apple’s comeback in the late 1990s, one name dominates the story: Steve Jobs. Rightly celebrated as a visionary, Jobs reimagined the company’s future and helped create the most valuable brand on Earth. But there’s a lesser-known chapter to Apple’s resurrection—a chapter that doesn’t get the headlines. Because in 1996, Apple wasn’t just struggling. It was dying. Apple Was 90 Days From Bankruptcy By the start of 1996, Apple was in crisis. The company had just posted a staggering $1 billion loss, and its cash reserves were dwindling fast. During a January 31 board meeting, then-CEO…

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In 2009, Patrick Collison was a 20-year-old software developer from Ireland, working out of a modest apartment. He wasn’t a finance major. He hadn’t worked on Wall Street. He didn’t even have a formal background in payments. Yet, by the age of 22, he co-founded Stripe—a company now valued at over $95 billion—and transformed how the internet handles payments. The Problem That Sparked a Revolution It all started with a simple need: Collison wanted to add payment functionality to a web application he was building. Like many developers, he turned to PayPal, the dominant player at the time. But instead…

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In a world where attention is currency, the most powerful families aren’t always the ones trending on social media or dominating the news cycle. In fact, the most influential family today avoids the spotlight entirely. No interviews. No Twitter threads. No flashy billionaire keynotes. And yet, chances are you use their products every single day. Power isn’t just about visibility. It’s about control—of money, resources, people, and influence. Here are the Top 10 Most Powerful and Wealthiest Families in the World, and how they quietly shaped global business, politics, and daily life. 10. The Rothschilds – Masters of Timing Once…

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In the world of Silicon Valley hiring, complexity is the norm. Google has its infamous brain teasers.Microsoft puts you through coding gauntlets.Startups obsess over resumes, referrals, and 10-step interview pipelines. But Mark Zuckerberg did something radically different — and it worked. While building Facebook from a college dorm room into one of the most valuable companies in the world, he didn’t rely on structured interviews or elaborate puzzles. In fact, he doesn’t even believe in traditional interviews. Instead, he filtered candidates using just one question. And that single question helped him build a leadership team now worth over $100 billion.…

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In a sweeping overhaul of Nigeria’s tax system, President Bola Ahmed Tinubu has signed the long-awaited Tax Reform Bills into law—ushering in major structural changes designed to simplify tax administration, ease the burden on low-income earners and small businesses, and boost national revenue collection. Here’s a breakdown of what the reforms mean for the economy, taxpayers, and the business community: 1. Federal Inland Revenue Service Gets a New Identity The Federal Inland Revenue Service (FIRS) will now be known as the Nigeria Revenue Service (NRS). Beyond a name change, the NRS is set to become a centralized powerhouse, taking over…

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When Wemimo Abbey landed in the U.S. from Nigeria, he believed in the American Dream—hard work, opportunity, ownership. Like so many immigrants, he came full of ambition, prepared to hustle for a better life. What he didn’t expect was to uncover one of the country’s biggest financial scams. It wasn’t fraud in the traditional sense. It was a systemic failure hiding in plain sight—one that locked millions of Americans out of homeownership, not because they couldn’t afford it, but because the system said they didn’t exist. The Silent Injustice No One Was Talking About Abbey’s discovery was simple but staggering:…

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When Patrick Doyle took over as CEO of Domino’s Pizza in 2010, the company was struggling. Its stock was languishing around $3 per share, customer satisfaction was low, and the brand was seen as a mediocre fast-food option. Over the next eight years, Doyle orchestrated one of the most remarkable turnarounds in corporate history, driving Domino’s stock to over $500 per share (adjusted for splits) by the time he stepped down in 2018. How did he do it? Through bold leadership, digital innovation, operational excellence, and a willingness to admit failure—then fix it. 1. Admitting Failure & Reinventing the Product…

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By 2030, your office job might not exist anymore.And according to Dario Amodei, CEO of the world’s fastest-growing AI company, over 50 million people could be officially unemployed. This isn’t just fear-mongering. It’s a calculated warning from one of the brightest minds in artificial intelligence—and the clock is ticking. Who Is Dario Amodei, and Why Should You Listen? Dario Amodei isn’t another tech exec chasing headlines.He was Vice President of Research at OpenAI, where his team built GPT-2 and GPT-3—the very foundations of the AI wave we’re living through today. Now, he leads Anthropic, the AI powerhouse behind Claude, and…

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Most people thought Mark Zuckerberg had destroyed the Winklevoss twins. In 2008, they settled their infamous Facebook lawsuit for what seemed like a measly $65 million. At the time, it looked like the end of their story—a footnote in Silicon Valley history. But instead of fading into obscurity, Cameron and Tyler Winklevoss quietly built something even bigger. This is their $3 trillion revenge play—20 years in the making. Harvard, 2003: The Birth of a Feud The story begins at Harvard University. Cameron and Tyler Winklevoss had an idea for a social network called Harvard Connection (later renamed ConnectU). They needed…

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He lost his eye. Buried his 9-year-old son. Endured a painful divorce. Was broke in his 30s. Then, at 58, he became a billionaire. This is the story of Charlie Munger—and how he turned unimaginable suffering into one of the greatest investment empires in history. The Early Struggles: A Life of Hardship Charlie Munger wasn’t born into wealth or privilege. He studied mathematics at the University of Michigan but dropped out to serve in World War II. During his service, he developed a severe eye infection that led to surgical removal of his left eye at just 21 years old. After the war, with…

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In 2014, GoPro was worth $11 billion. Today? Just 2% of that value remains. Founder Nick Woodman went from Silicon Valley’s golden boy to a case study in corporate downfall—almost overnight. What went wrong? The warning signs were painfully obvious. From Failure to Billion-Dollar Breakthrough Nick Woodman wasn’t an overnight success. His first startup, an electronics e-commerce site, flopped completely. His second venture burned through $4 million before crashing in the dot-com bust. Devastated, he escaped to Australia for a 5-month surfing trip—where he noticed a critical problem: “Amateur surfers had NO way to film themselves.” Professional surfers had photographers. Everyone else? They strapped disposable Kodak cameras to their wrists—a clumsy, unreliable solution. Woodman…

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Naijapreneur.com, a rising force in Nigeria’s startup ecosystem, is proud to announce its acceptance into the Founder Institute Lagos Spring 2025 Core Program, a globally recognized business accelerator designed to help early-stage entrepreneurs build enduring, high-growth companies. The Founder Institute (FI) is the world’s largest pre-seed startup accelerator, with a proven track record of launching over 7,500 startups globally. Acceptance into this competitive program marks a significant milestone for Naijapreneur.com, positioning it among the next wave of high-potential ventures. Why This Matters Naijapreneur.com’s entry into the FI Core Program unlocks a suite of powerful growth resources, including: Access to Over…

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In a bold and strategic move, Elon Musk’s $80 billion company, xAI, has just acquired X (formerly known as Twitter) for $33 billion. This acquisition is more than just a business transaction; it has the potential to revolutionize the artificial intelligence industry and reshape the landscape for companies like OpenAI, Anthropic, and Google. Musk’s latest move shows how he’s positioning himself to outplay the entire AI industry. Let’s break down the details of this deal and explore how Musk is securing a powerful advantage in the race for AI dominance. The Deal in Numbers X is valued at $33 billion.…

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Tinubu has launched Nigerian Youth Academy to equip millions with digital, technical, and entrepreneurial skills for global competitiveness. He listed areas the government intends to train the young population to include world-class training in digital literacy, technical skills, entrepreneurship, and the creative industries, even as he pointed out that the success of a nation becomes realistic, “when its children go to bed guaranteed of their place in the changing world.” The President who disclosed this on Monday, when he officially launched the Nigerian Youth Academy (NiYA) at the Council Chambers of the State House, Abuja, noted that as a peculiar…

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Renowned media visibility strategist Kehinde Ajose has launched his latest book, Media Money: Media Mastery Strategies That Increase Your Income, Influence, and Impact—a must-have guide for experts, entrepreneurs, and business leaders looking to turn media exposure into tangible success. With seven power-packed chapters spanning 155 pages, Media Money unpacks essential strategies such as crafting a compelling media narrative, elevating personal brands, leveraging content creation for influence and income, and unlocking media-driven revenue opportunities. Ajose, the founder of Visibility Solutions Media, has built a reputation for helping brands tell authentic, result-driven stories. Now, with Media Money, he is equipping individuals with…

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The Nigerian government has ramped up its efforts to equip young Nigerians with critical skills for employment and entrepreneurship, particularly in the steel and industrial sectors. The Ministry of Steel Development has announced the launch of a comprehensive three-batch Bootcamp Training Programme in Welding, designed to provide practical skills and technical knowledge that will directly contribute to the country’s industrial growth. At the flag-off ceremony for the first batch in Onitsha, Anambra State, the Permanent Secretary of the Ministry, Dr. Chris Osa Isokpunwu, highlighted that the initiative marks a significant step toward developing a highly skilled workforce, fostering industrial expansion,…

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Building on the success of previous editions, the SME Scale-Up experience is back, ready to empower Nigerian businesses with a renewed commitment to driving economic growth and fostering innovation across the country. This year’s experience is specifically tailored for businesses with an annual revenue of ₦70 million, offering an intensive, transformative one-day program designed to help business owners scale their operations, navigate challenges, and achieve sustainable growth. In collaboration with Zenith Bank, this edition of SME Scale-Up proudly presents a powerful module titled “Scale Up Your Business, Soar High”. With a streamlined one-day format, this event ensures a focused, impactful…

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