As Nigeria continues to embrace the power of strategic communication, Nigerian Women in Public Relations (NGWIPR) is at the forefront, leveraging PR as a tool for business and leadership transformation. With great anticipation building, the 2025 edition of its flagship event, the Experiencing PR Conference, is set to make a significant impact.
Slated for March 19, 2025, at the Civic Centre in Lagos, this year’s conference carries the theme: “PR for Results: Innovative Strategies for Business and Leadership Transformation.” The event will unite industry pioneers, business leaders, and communication experts to explore how PR can fuel innovation, drive growth, and shape leadership excellence in Nigeria and beyond.
A Premier Gathering of PR and Business Leaders
The Experiencing PR Conference is an annual forum that brings together influential business executives, senior government officials, and seasoned PR professionals. The objective? To showcase the undeniable impact of public relations on business success and societal progress.
For the 2025 edition, an impressive lineup of speakers from Africa, the Middle East, and Europe will share insights, offering diverse perspectives on the evolving role of PR in shaping economies and industries.
Keynote Address by Jumoke Oduwole
A major highlight of the conference will be the keynote address by Jumoke Oduwole, Minister of Industry, Trade, and Investment. With the global PR industry projected to reach $24.5 billion in Europe and $29 billion in North America by 2029, the Minister’s participation underscores Nigeria’s commitment to leveraging PR to boost trade, investment, and economic diversification.
Why This Conference Matters
Speaking on the significance of the conference, Tolulope Olorundero, PR Consultant and Founder of NGWIPR, emphasized its role in amplifying business success, celebrating strong leadership, and promoting strategic PR investments.
“Repositioning public relations in a developing economy like Nigeria requires a unique approach. This year’s theme answers a key question—what tangible impact can PR have on my business or government ministry? We are bringing top-tier experts who will not only share results but also outline actionable strategies that attendees can implement,” Olorundero stated.
Key Sessions and Highlights
Fireside CEO Chat:
Paul Onwuanibe, CEO of Landmark Group, will lead a discussion on “How Industry Leaders Leverage Storytelling to Expand into New Markets and Maintain Competitive Edge.”
Industry Panel:
Renowned communication experts will delve into “Transformative Public Relations Strategies for Winning in Developing Markets.” Panelists include:
- Israel Opayemi, CEO & Chief Strategist, Chain Reactions Africa
- Victoria Uwadoka, Corporate Communications & Public Affairs Lead, Nestlé Nigeria
- Kanyi Mwangi, Communications Director, East & West Africa, Mastercard
- Ginikanwa Frank-Durugbor, Head of Communications, Lafarge Africa Plc
Moderating the panel will be Rosemary Otalor, Account Director, PR & Strategic Communications, APO Group.
Mentorship Chats:
Attendees will have the opportunity to gain direct insights from industry veterans in two dedicated mentorship breakout sessions:
- PR Stream: Odion Aleobua (CEO, Modion Communications) with Joy Ngwolo-Udemezue (Chapter Lead, The Comms Avenue)
- Business Stream: Funke Bucknor-Obruthe (CEO, Zapphaire Events Group) with Oluchi Ajala (Chief of Staff, SpaceFinish)
Delegates can listen in and engage with mentors using silent headsets for an immersive experience.
New Additions to Experiencing PR 2025
The Leaders Lounge:
This session will feature executives who have successfully leveraged platforms like LinkedIn to propel their businesses and careers. Speakers include:
- Dr. Glory Edozien, Founder & President, 9to5Chick
- Gbenga Totoyi, HR Thought Leader
The Authors’ Corner:
Promoting African contributions to the global PR knowledge base, this session will feature three authors who have published books on PR and communications in the past year:
- Ayotunde Akinfenwa
- Adedoyin Jaiyesimi
- David Akinfenwa
They will discuss their writing journeys and the process of publishing impactful content.
Global Recognition and Support
The conference will also feature special addresses from global PR organizations, including:
- Advita Patel, 2025 President, Chartered Institute of Public Relations (CIPR)
- Kate Midttun, Chairperson, Middle East Public Relations Association
Commitment to a High-Impact Conference
Yetty Ogunnubi, CEO of YD Company and Chairperson of the Experiencing PR 2025 Planning Committee, expressed enthusiasm about this year’s lineup.
“Our speakers are industry leaders with a proven track record of driving innovative and transformational results. Each selection was meticulously made to ensure that attendees walk away with actionable strategies that can be implemented in their businesses and careers,” she affirmed.
Hybrid Access and Registration
For greater inclusivity, the Experiencing PR 2025 conference will run in a hybrid format. Delegates can attend in person at the Civic Centre, Lagos, or join virtually from anywhere in the world.
The event is open to professionals across industries, including senior executives, mid-level professionals, and students eager to learn about the evolving PR landscape.
To be part of this groundbreaking event, register at www.experiencingpr.com.
