NESCAFÉ, a leading coffee brand under Nestlé Nigeria, concluded its nationwide consumer campaign—the NESCAFÉ Next Level Promo—which generated over 240,000 entries between April and June 2026.
The campaign awarded four grand prize winners with customized business support packages to support micro-entrepreneurship and business growth across key regions in Nigeria.
Grand Prize Beneficiaries & Package Details
Campaign Reach & Corporate Statements
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Engagement Scale: Over 240,000 total entries recorded, with 41,000+ consumers receiving instant rewards including cash payouts and airtime top-ups.
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Nestlé Leadership Perspective: Managing Director Wassim Elhusseni noted that the campaign was designed to back the determination of everyday Nigerian entrepreneurs, providing practical assets to support sustainable livelihoods.
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Operational Insight: Category Manager Jean Pierre L. Duplan highlighted that the promotion integrated short-term consumer rewards with long-term capacity building to deliver sustainable community impact.
