Browsing: Marketing

Gimmicks, tricks and tactics are quick fix approaches to marketing. They may get you the attention of the market, but they can never get you their affection. It’s one thing to be known [attention] is another to be liked [affection] and a whole different thing to be trusted [conviction]. These are the 3 levels of market engagement; each describes the kind of relationship a brand has with her target audience.

The traditional cost of developing an e-Commerce site is so large that most small businesses are unable to afford one. And then follows the cost of successfully marketing the existence of such site, which is also quite expensive. So what’s your best option?

There is a big difference between referrals coming from customers than those coming from your network. Sales made through referrals from satisfied customers carry more credibility because it comes from a third party; people who know, like and trust your brand. While sales made through your existing relationships carry less credibility because it comes from a second party; people who know, like and trust you.

A company, product/service that simply describes a category or proclaiming anything generic is not a brand. Brands are specific, tangible, meaningful, unique and useful. Here is a simple test for you to know if a product/service is a brand or not. Simply write this question down and try to answer it for the brand;

Business Promotion Strategies: Many entrepreneurs fall prey to the best mouse trap illusion; your product/service can be the best ever, but it won’t sell itself until you find a way to get the word out. The aspect of marketing that deals with getting the word out is called promotion. Without this critical element of promotion in your marketing strategy, it doesn’t matter how extraordinary your product/service may be, if the market doesn’t know about it, it will definitely fail.

The BLOGGING MYTH: Why Blogging Is NOT A Business! WHAT ARE YOU DOING ONLINE: Building A Business OR Blogging? Find out by reading this unusual article.

Revolutionary marketing: How To Market Innovation Like Apple. It’s about causing profitable trouble in the market. The classy title for this is innovation. And in the history of today’s business, perhaps one company stands tall as the biggest trouble maker; Apple.

Revolutionary Marketing: How To Create An UNTAPPED Market For Your Business. It involves raising the bar and going beyond what people want to buy today to giving them what they need to buy tomorrow.

Differentiate Online: How To Use The Internet To Find, Attract, Convert And Retain Profitable Customers. It is a combination of services, products, and education that will help unusual entrepreneurs leverage on the internet to market their products/services profitably.

The Integrated Selling System: Who Says Your Gate-man Can’t Sell? The brand must be consistent whether the customer meets with your gate-man or salesman. Everyone is either eliminating the barriers to making the sale or they are adding more barriers. Period!

The Idiot’s Guide To Strategic Marketing. Most entrepreneurs don’t consider a marketing strategy. Marketing without strategy is the noise before failure. Here’s how – develop a marketing strategy!

How To Sell MORE 99% Of The Time. Sales are never made in an instant. A sale is an event that occurs between two people; a buyer and a seller. It is an outcome you get after several other things must have occurred both on the part of the buyer and on your part as the seller.

Customer Psychology Marketing: WHY Do People BUY? If you want customers to buy what you have to sell, here is what you need to do; Forget about what you want or don’t want and focus on giving them what they want and getting rid of what they don’t want!

The 3Ms Of Highly Effective Marketing. Why do some marketing work and others don’t?

What constitutes an effective marketing strategy? How can you get the most from your marketing efforts? Marketing is the lifeblood of any business. If you get your marketing right, you’d greatly improve your odds of success!

Choosing A Unique Brand Name For Your Business, Product Or Service? Here are the 3 essential principles you need; Functionality, Memorability & Simplicity.

Small business marketing strategies: I will be sharing some strategic ways of finding profitable customers that you can practically put to use now and continually reap the rewards. The last time, I shared 3 fundamental marketing processes you need to undertake in finding profitable customers; market research, market segmentation and target marketing. They

There is an unusual way to marketing –the holistic way. To attain the significant level of success you desire in your business, marketing must be seen as one whole concept involving several key activities that must be carried out by everyone in your business beginning with you the entrepreneur. In other words, when it comes to marketing, no one is to be exempted!

In marketing, because the objective is building a relationship, the pressure to sell is removed and certain things are exchanged for free. These things are what make relationship building with prospects possible. Unlike selling where money is collected before any relationship is initiated, in marketing, giving something for free is what facilitates relationship building.

Market share is intentional, people choose you instead of others because there’s something SIGINIFICANT [unique, unusual, extra-ordinary, different, special] about you. Market share is people identifying with your business, company, product, or services. It doesn’t come by chance; it can only be intentionally created.

The first step out what could be responsible for the low sales. There are two categories of people you should towards diagnosing the problem of low sales is to ask questions. You have to speak to the appropriate people to find direct your questions to; your employees [internal survey] and your customers [external survey].