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Tito Philips, Jnr.
Monday, 18 March 2013 / Published in Profitability, Thought Bank

The Profitability Code: How To Unlock The Profit Potentials Of Your Business

The Profitability Code: How To Unlock The Profit Potentials Of Your Business. The entrepreneurs or companies who succeed in business are those who have cracked the profitability code –a set of different elements, laws and principles that must be strategically applied.
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Tito Philips, Jnr.
Monday, 11 March 2013 / Published in Marketing, Thought Bank

How to Make Your Marketing Work: It’s All About Influence!

Gimmicks, tricks and tactics are quick fix approaches to marketing. They may get you the attention of the market, but they can never get you their affection. It’s one thing to be known [attention] is another to be liked [affection] and a whole different thing to be trusted [conviction]. These are the 3 levels of market engagement; each describes the kind of relationship a brand has with her target audience.
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Tito Philips, Jnr.
Monday, 04 March 2013 / Published in Entrepreneurship, Thought Bank

How To Avoid The Trap Of Worrying And Unlock The Power Of Thinking To Solve Your Business Challenges

Entrepreneurs are problem solvers, as a matter of fact; they are only paid when they solve people’s problems through the creation of products/services. To a large extent the ability to solve problems is determined by the quality of your thoughts or your thinking skills. Thinking is a skill and just like every other skill, it
Critical thinkingProblemProblem solvingSolutionWorry
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Tito Philips, Jnr.
Monday, 25 February 2013 / Published in e-Marketing, Start Up, Thought Bank

e-Commerce 101: How To Startup An Online Retail Business

The traditional cost of developing an e-Commerce site is so large that most small businesses are unable to afford one. And then follows the cost of successfully marketing the existence of such site, which is also quite expensive. So what’s your best option?
Bassey Daniel, President SMEclub.net
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Tito Philips, Jnr.
Monday, 18 February 2013 / Published in Interviews, Thought Bank

Unusual Entrepreneur Interview With Bassey Daniel Of SMEclub.net

This is one interview you don’t want to miss, because Bassey Daniel is not only an unusual entrepreneur, his unwavering dedication and determination to the development of entrepreneurship in Africa, not only in Nigeria is inspiring. He’s not just a talker, he’s a doer and for that, I strongly believe you will learn so much from his unusual story.
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Tito Philips, Jnr.
Monday, 11 February 2013 / Published in Marketing, Thought Bank

Word-Of-Mouth Marketing: How To Grow Your Business Through Referrals

There is a big difference between referrals coming from customers than those coming from your network. Sales made through referrals from satisfied customers carry more credibility because it comes from a third party; people who know, like and trust your brand. While sales made through your existing relationships carry less credibility because it comes from a second party; people who know, like and trust you.
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Tito Philips, Jnr.
Monday, 04 February 2013 / Published in Entrepreneurship, Thought Bank

CampusPreneur Tour 2013: Raising Entrepreneurs On Nigerian Campuses!

CampusPreneur Tour 2013: Raising Entrepreneurs On Nigerian Campuses! The Tour will also feature other entrepreneurs like Rita Oloko, a make up professional and Segun Jiwande, a fashion designer.
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Tito Philips, Jnr.
Monday, 28 January 2013 / Published in Interviews, Thought Bank

Unusual Entrepreneur Interview With Joe Falter Of HelloFood.com.ng

Kicking of this year’s unusual entrepreneur interviews is Joe Falter the founder and CEO of Hellofood. Lastnight, we saw a movie –Django– together with other members of the rocket internet team in Nigeria and this morning we pulled off this interview. Take it away Joe!     Interview Questions Part One ENTREPRENEURSHIP: Awakening the Spirit
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Tito Philips, Jnr.
Monday, 21 January 2013 / Published in Marketing, Strategy, Thought Bank

The Anatomy Of Branding: How to Develop an Irresistible Brand

A company, product/service that simply describes a category or proclaiming anything generic is not a brand. Brands are specific, tangible, meaningful, unique and useful. Here is a simple test for you to know if a product/service is a brand or not. Simply write this question down and try to answer it for the brand;
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Tito Philips, Jnr.
Monday, 14 January 2013 / Published in Entrepreneurship, Thought Bank

2013: Screw Business As Usual

2013: Screw Business As Usual. Your business in this NEW YEAR 2013 will only go as FAR as the CAUSE [vision, purpose, or mission] that you went into business to FIGHT!
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