Gimmicks, tricks and tactics are quick fix approaches to marketing. They may get you the attention of the market, but they can never get you their affection. It’s one thing to be known [attention] is another to be liked [affection] and a whole different thing to be trusted [conviction]. These are the 3 levels of market engagement; each describes the kind of relationship a brand has with her target audience.
How To Avoid The Trap Of Worrying And Unlock The Power Of Thinking To Solve Your Business Challenges
Entrepreneurs are problem solvers, as a matter of fact; they are only paid when they solve people’s problems through the creation of products/services. To a large extent the ability to solve problems is determined by the quality of your thoughts or your thinking skills. Thinking is a skill and just like every other skill, it
This is one interview you don’t want to miss, because Bassey Daniel is not only an unusual entrepreneur, his unwavering dedication and determination to the development of entrepreneurship in Africa, not only in Nigeria is inspiring. He’s not just a talker, he’s a doer and for that, I strongly believe you will learn so much from his unusual story.
There is a big difference between referrals coming from customers than those coming from your network. Sales made through referrals from satisfied customers carry more credibility because it comes from a third party; people who know, like and trust your brand. While sales made through your existing relationships carry less credibility because it comes from a second party; people who know, like and trust you.
Kicking of this year’s unusual entrepreneur interviews is Joe Falter the founder and CEO of Hellofood. Lastnight, we saw a movie –Django– together with other members of the rocket internet team in Nigeria and this morning we pulled off this interview. Take it away Joe! Interview Questions Part One ENTREPRENEURSHIP: Awakening the Spirit
A company, product/service that simply describes a category or proclaiming anything generic is not a brand. Brands are specific, tangible, meaningful, unique and useful. Here is a simple test for you to know if a product/service is a brand or not. Simply write this question down and try to answer it for the brand;
