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In my previous post, I talked about the second most read and most searched for topic on naijapreneur –branding. In…

The second most read and search engine traffic generated article on naijapreneur.com is about branding. What does this tell you?…

My first experience with e-Commerce was selling my business consulting and internet marketing services through this blog, you can read…

As an entrepreneur, while trying to build your business, never forget to do business. And while trying to do business,…

Welcome to another edition of the unusual entrepreneur interviews and today we have with us Mike Morris, the founder of…

It doesn’t matter whether you are a small startup or an international corporation; every business is looking to grow its profits. So when it comes to increasing your profitability in business, after considering both the universal laws of profitability and the peculiar elements of profitability, there are two simple options open to you; Increase revenue and decrease expenses.

Every business during the course of its existence will experience a near death experience. This is a period characterized by harsh business conditions; low sales, low morale, low cash, low market share, and low innovation. Some recover from this and bounce back stronger than before, and some don’t.

No matter how much you think you know about your business, no matter how much experience you have in your chosen field, without a clear understanding of the competitions in the market, you might as well be driving blind. Big companies spend thousands of dollars to conduct competitive market analysis, but fortunately for those of you on a tight budget, you can do quite a bit of this yourself, without spending much at all.

The Profitability Code: How To Unlock The Profit Potentials Of Your Business. The entrepreneurs or companies who succeed in business are those who have cracked the profitability code –a set of different elements, laws and principles that must be strategically applied.

Gimmicks, tricks and tactics are quick fix approaches to marketing. They may get you the attention of the market, but they can never get you their affection. It’s one thing to be known [attention] is another to be liked [affection] and a whole different thing to be trusted [conviction]. These are the 3 levels of market engagement; each describes the kind of relationship a brand has with her target audience.

Entrepreneurs are problem solvers, as a matter of fact; they are only paid when they solve people’s problems through the…

The traditional cost of developing an e-Commerce site is so large that most small businesses are unable to afford one. And then follows the cost of successfully marketing the existence of such site, which is also quite expensive. So what’s your best option?

This is one interview you don’t want to miss, because Bassey Daniel is not only an unusual entrepreneur, his unwavering dedication and determination to the development of entrepreneurship in Africa, not only in Nigeria is inspiring. He’s not just a talker, he’s a doer and for that, I strongly believe you will learn so much from his unusual story.

There is a big difference between referrals coming from customers than those coming from your network. Sales made through referrals from satisfied customers carry more credibility because it comes from a third party; people who know, like and trust your brand. While sales made through your existing relationships carry less credibility because it comes from a second party; people who know, like and trust you.

CampusPreneur Tour 2013: Raising Entrepreneurs On Nigerian Campuses! The Tour will also feature other entrepreneurs like Rita Oloko, a make up professional and Segun Jiwande, a fashion designer.

Kicking of this year’s unusual entrepreneur interviews is Joe Falter the founder and CEO of Hellofood. Lastnight, we saw a…

A company, product/service that simply describes a category or proclaiming anything generic is not a brand. Brands are specific, tangible, meaningful, unique and useful. Here is a simple test for you to know if a product/service is a brand or not. Simply write this question down and try to answer it for the brand;

2013: Screw Business As Usual. Your business in this NEW YEAR 2013 will only go as FAR as the CAUSE [vision, purpose, or mission] that you went into business to FIGHT!

How To Breakthrough Business Growth Barriers In 2013. It’s that time of the year again when goal setting will be at the top of people’s to-do-list. But whatever your goal, you’re going to have to start taking action to make any real progress. Thinking alone won’t do it!

Best Of naijapreneur 2012. In the spirit of retrospection, below are 10 of the most popular unusual articles featured on naijapreneur this year. These are based on the total number of views each of these unusual articles attracted this year according to my google analytics.