Author: Segun Oni

I'm driven by a passion for growth and development, and I find joy in empowering individuals and organizations to achieve their goals through tailored marketing solutions. With a knack for problem-solving, my approach is built on values, ensuring that every interaction with me yields positive outcomes.

 The Women in Management, Business, and Public Service (WIMBIZ) successfully held its 23rd Annual Conference on November 7th – 8th, 2024, at Eko Hotel and Suites. This two-day hybrid event brought together dynamic women leaders, entrepreneurs, public servants, and delegates from over 9 different countries present at the conference. Some of the countries include; United Kingdom, United States, United Arab Emirates, Cameroon amongst others. With its theme, “Dream. Dare. Do.,” the conference served as a platform for insightful discussions and meaningful networking, inspiring attendees to take bold steps toward impactful leadership and success. For over two decades, WIMBIZ’s Annual…

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As part of its commitment to transforming agriculture and building a sustainable food system, the Lagos Ministry of Agriculture & Food Systems department in collaboration with the Lagos State Employment Trust Fund (LSETF) and Eko Innovation Centre, supported by the Lagos State Government has awarded N100 million in grants to 26 young agripreneurs at the maiden edition of the Lagos Agrinnovation Summit. The platform is designed to foster meaningful conversations, collaboration, and groundbreaking innovations within the agricultural sector. With the theme, ‘Shaping Sustainable Agriculture and Food System for the Next Generation’,  this gesture reiterates the government’s commitment to boost food…

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In 2006, three unknown friends sold a video-sharing website for $1.65 billion. Today, that site is worth over $455 billion, revolutionizing the internet, entertainment, and even politics. But after the sale, the founders vanished overnight, leaving behind one of the most influential platforms ever created. Meet the Founders: Chad, Steve, and Jawed The three pioneers behind YouTube—Chad Hurley, Steve Chen, and Jawed Karim—created the world’s second-largest search engine, shaping global culture in ways no one could have predicted. Despite their extraordinary success, you may have never heard their names. Here’s the incredible story of their rise, exit, and lasting impact.…

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Ebun Feludu is the founder of Kokari Coconuts & Company, a Nigerian agro-processing business that has rapidly grown into a multi-million-dollar enterprise. Specializing in turning coconuts into a diverse range of food and personal care products, her business now boasts two major factories in Lagos—one in Badagry and another in Ajah—serving both local and international markets. The Spark of a New Venture In 2016, Ebun Feludu began her coconut business from her kitchen in Lagos. The idea was born out of personal necessity, as she struggled with severe lactose intolerance and couldn’t find a suitable plant-based milk alternative. Inspired by…

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In 1996, Marvel Comics was on the brink of collapse. Plummeting sales, the departure of top talent, and crippling debt left the company in tatters. Yet, one bold gamble turned everything around and paved the way for the Marvel Cinematic Universe (MCU)—a multi-billion dollar empire. Here’s how Marvel went from bankruptcy to blockbuster success. Marvel’s Glory Days (Early 90s) In the early 1990s, Marvel was on top of the comic world: X-Men #1 became the best-selling comic of all time, with 8 million copies sold. Spider-Man was a cultural phenomenon, and collectors were snapping up comic books like never before.…

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Hello.CV is a new domain registry that enables individuals to register their own .cv domain names. This top-level domain (TLD) is specifically designed for professionals and career-focused individuals to showcase their skills, experience, and personal brand. With Hello.CV, users can create a personalized web address featuring their name, making it easier for recruiters and potential employers to find them online. The registration process is straightforward and quick, allowing users to manage their domains and build professional pages using intuitive tools and guidance. Key Benefits of Hello.CV: Enhanced Personal Branding: A .cv domain elevates your personal brand and strengthens your online…

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Brandcom Fest 2024: The Alliance Française de Lagos recently hosted a pivotal event that brought together leading advertising professionals to explore the future of the industry in Nigeria. Organized by The Brand Communicator, Africa’s premier magazine for brands, marketing, and communications, this year’s 2025 edition marked the fifth installment of this influential gathering. A standout speaker was Dr. Bayo Adekanmbi, a seasoned expert in Artificial Intelligence, digital innovations, and business transformation, who delivered an insightful presentation on “Tech-Driven Marketing Communication: Bridging Minds and Machines.” Drawing on key concepts from Philip Kotler’s “Marketing 6.0,” he emphasized the critical role of the…

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The inaugural edition of the Business Confidence Monitor (BCM), conducted by the Nigerian Economic Summit Group (NESG) with support from Stanbic IBTC, highlights a significant downturn in the Nigerian business environment for the period of January to September 2024. The Nigeria Business Confidence Monitor (BCM) was created to help gauge the pulse of Nigeria’s Business Environment. Nigeria Business Confidence Monitor (BCM), 2024: The Framework The BCM combines leading qualitative indicators on Production, Investment, Export, Demand Conditions, Prices, Employment, and the General Business Situation to gauge the overall business optimism of the Nigerian economy. The Business Confidence Survey The process begins with…

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Mark Zuckerberg may have coded Facebook, but it was Sheryl Sandberg who monetized it and turned it into a multi-billion-dollar empire. Here’s how Sandberg’s strategic vision transformed Facebook from a cash-burning startup to one of the world’s most valuable companies. 2008: A Cool Idea with a Big Problem By 2008, Facebook was the hottest platform on the internet. However, Zuckerberg faced a major issue: the company was burning cash faster than it could earn it. The solution? Bring in Sheryl Sandberg, a seasoned ad executive from Google, with a mission to turn Facebook’s massive user base into revenue. Sheryl Sandberg’s…

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FirstBank has announced the upgrade of its mobile banking application, FirstMobile, aimed at enhancing the digital banking experience for its customers. Although the upgrade resulted in some downtime, the bank has confirmed that all services have now been fully restored. The bank emphasized its commitment to providing seamless and innovative financial services to enhance the digital banking experience for customers worldwide. “FirstMobile is now fully operational, and we are dedicated to ensuring that our customers can access their banking services effortlessly, no matter where they are,” the bank stated. For customers encountering any issues with the FirstMobile app, FirstBank encourages…

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Wema Bank, through its women-focused initiative SARA by Wema, has partnered with the Federal Ministry of Women Affairs to launch the MOWA x SARA Accelerator Programme. This initiative aims to empower 500,000 women in Nigeria by providing them with vocational and business management skills. SARA by Wema is dedicated to promoting gender inclusion and equality by equipping women with tailored resources and opportunities essential for their personal and professional success. Through this initiative, Wema Bank has already empowered thousands of women with access to financing, market opportunities, networking, affordable healthcare, and other benefits, collaborating with reputable brands and institutions to…

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MuleSoft has launched a suite of integration solutions designed to help developers and admins seamlessly integrate structured and unstructured data from their CRM and external systems. This enables AI agents and assistants to operate based on reliable data. By leveraging these integrations, companies can harness the full potential of Salesforce Data Cloud and Agentforce, enhancing personalization, scaling employee workloads, deepening customer relationships, and ultimately driving revenue. Admins can now access MuleSoft, Salesforce, and Heroku APIs when building AI agents, connecting knowledge sources to Data Cloud, and utilizing out-of-the-box connectors for common systems and applications. Developers have the flexibility to create…

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Following its recognition as the African Agency of the Year at the 8th African Cristal Awards in Casablanca, Morocco, X3M Ideas has once again solidified its status at the 9th edition of this prestigious continental creative awards. The advertising powerhouse garnered at least six notable awards and retained its title as the continent’s top agency. At the awards ceremony, X3M Ideas reaffirmed its leadership in the African advertising landscape, showcasing its expertise in digital applications, storytelling, and creativity. The agency’s winning campaigns included the following categories: Outstanding Illustration for Mortein (Digital Craft), Digital Online Display Advertising for Mortein, Digital Online…

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Claiming that small and medium-sized enterprises (SMEs) are the backbone of East African economies is an understatement. SMEs constitute the majority of registered entities across nearly all industries in the region, accounting for 60% to 90% of total businesses, including micro-enterprises. As East Africa experiences significant growth and development, the SME ecosystem is vital for job creation, fostering innovation, and diversifying economies. However, only a small fraction of these SMEs will evolve into larger firms or expand beyond their local markets. This limitation is primarily due to challenges such as inadequate financing, limited access to investment and financial services, and…

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Nigerian developers earned $13 million (N10.10 billion at N777/$) from the Android app economy in 2023, according to a report commissioned by Google. Titled “The Digital Opportunity of Nigeria,” the report by global research firm Public First also revealed that the Android developer ecosystem supports over 24,500 jobs nationwide. This figure represents 1.86 percent of the estimated $700 million earned by Sub-Saharan African developers in 2023. The region’s vibrant and youthful developer community, numbering over 500,000, positions it well for future growth, with South Africa, Nigeria, and Kenya each housing more than 50,000 developers. Google emphasized the importance of its…

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Tolaram Group, a diversified holding company with interests in consumer goods, fintech, infrastructure, and industrials, has officially added Guinness Nigeria to its expanding portfolio. This follows the June 2024 announcement of a proposed transaction in which Diageo will transfer its 58.02% shareholding in Guinness Nigeria to Tolaram, making Tolaram the new majority shareholder. This move includes establishing long-term license and royalty agreements to ensure the ongoing production, marketing, and sale of the Guinness brand, along with Diageo’s ready-to-drink and mainstream spirits brands in Nigeria. Tolaram views this acquisition as a pivotal milestone in its growth journey, committing to preserve the…

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Meet Noah Kagan, a former facebook staff who worked directly under Mark Zuckerberg in the early days of the company now known as Meta. Noah Kagan is an American entrepreneur, marketer, and founder of AppSumo, a popular online platform that offers daily deals on software, e-books, and other digital products. Noah Kagan was born in 1981 in Berkeley, California. He grew up in a entrepreneurial family and was exposed to business from a young age. Kagan attended the University of California, Berkeley, where he studied business administration. After college, Kagan worked at various startups, including Facebook, where he was the…

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The recent 10 new policies released by President Bola Ahmed Tinubu, are set to reshape the nation’s economic landscape, entrepreneurs, investors, and industry leaders are bracing themselves for the opportunities and challenges that lie ahead. In this article, we’ll delve into the details of each policy, exploring their potential effects on Nigerian businesses and the economy at large, to help you stay ahead of the curve and navigate the changing landscape with confidence. 10 New Policies by President Bola Ahmed Tinubu and Their Impacts on Nigerian Businesses 1. Fuel Subsidy Removal The removal of fuel subsidy in Nigeria has had…

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A major step towards deepening their economic relations has been taken with the signing of a Memorandum of Understanding on commercial and investment collaboration between the Federal Government and the United States. According to a statement released by the trade ministry on Sunday, the agreement was signed by US Secretary of Commerce Gina Raimondo and Minister of Industry, Trade and Investment Dr. Doris Uzoka-Anite on the fringes of the 2024 AGOA Forum in Washington, DC. According to the statement, the MOU aims to strengthen bilateral commercial and investment ties between the US and Nigeria by working together to improve the…

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Shining bright on the big screen and on the business scene! Meet the 20 Nigerian celebrities who are redefining the term ‘multi-talented’. From actors and actresses to musicians and media personalities, these stars are not only entertaining us but also inspiring us with their entrepreneurial spirit. With successful ventures in industries ranging from film production to fashion, beauty, and agriculture, these Nigerian celebrities are proving that with hard work and determination, one can truly have it all. Let’s dive into the fascinating world of these celebrity entrepreneurs and explore their remarkable journeys! 1. Genevieve Nnaji St. Genevieve Clothing Line St.…

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