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Mark W. Schaefer is a globally-recognized blogger, educator, business consultant, and author who blogs at {grow} — one of the top marketing blogs of the world. Mark has worked in global sales, PR, and marketing positions for nearly 30 years and now provides consulting services as Executive Director of U.S.-based Schaefer Marketing Solutions. His clients include both start-ups and global brands such as Cisco, AT&T, Johnson & Johnson, and the UK government.
Mark has advanced degrees in marketing and organizational development and holds seven patents. He is a faculty member of the graduate studies program at Rutgers University and is the founder of Social Slam, a national social media event that takes place each April. He is the author of two best-selling marketing books, Return On Influence and The Tao of Twitter. In 2012, he was named by Forbes magazine as one of the Top 50 social media “power influencers” of the world.
ATTENTION: Does Your Business Matter? Businesses that matter change the world and profit from purpose. They make their profits by making a difference. They use their bigness in the service of humanity. For service to many leads to greatness.
Unusual Entrepreneur Interview With Yaro Starak Of Entrepreneurs-Journey.com. Entrepreneurs are famous for starting up businesses. He’s famous for starting online businesses.
The 27 Irrefutable Laws Of Entrepreneurship. These are Essential business skills, qualities and mindset necessary for being your own boss. These combinations of business skills, qualities and mindset are what I collectively refer to as the 27 irrefutable laws of entrepreneurship.
Unusual Entrepreneur Interview With Jon Morrow Of Copyblogger.com He graduated from high school at 16, started three businesses by 18, graduating college with a 3.9 GPA by 21, and buying and selling millions of dollars in luxury real estate at 22 without ever being able to see the inside of a single property. Here’s Jon’s unusual view of his life;
The Most Important Business Question EVER For Entrepreneurs. Defining your business is the most important task all entrepreneurs need to do in order to succeed in their venture. Your business is not the product/service you offer. Your business is not the industry you are. That you sell dogs, is not your business; so do many others like you. That you make clothes, is not your business; so do many others like you. That you manage events, is not your business; so do many others like you.
Unusual Entrepreneur Interview With {r}evolution Apparel: How 2 Unusual Women Are Changing The World And Profiting From Purpose Through Clothing. This is the very first edition of the Unusual Entrepreneur Interviews. In this edition, I present to you 2 women [Kristin and Shannon] who are profiting from purpose by changing the world through clothing.
Why New Year Resolutions Fail; The reason is this; New Year Resolutions are usually created with too much optimism that often makes the list overrated with unrealistic goals. Sooner or later, when the high spirit of the New Year begins to wear out, optimism begins to give way to reality. This is when you begin to lose faith in your overrated list of to-dos having realized that there’s just so much you can realistically accomplish.
Business Mastery: FAQs About Starting up A New Business. How to be your own boss. As the day goes by, more people are realizing that the allure of a secure employment is just a fantasy; one that is often short lived. The search for the next alternative which in most cases is entrepreneurship is growing rapidly.
Small business marketing strategies: I will be sharing some strategic ways of finding profitable customers that you can practically put to use now and continually reap the rewards. The last time, I shared 3 fundamental marketing processes you need to undertake in finding profitable customers; market research, market segmentation and target marketing. They
The Anatomy Of Employment: Why Becoming Your Own Boss Is The Smartest Decision Of Your Life! There is nothing bad with being an employee per se. At some point or the other in our adult lives we would be engaged in some form of employment or the other. But here is the truth, a job or being employed is a transition. Meaning, it’s not the end, but only a means to an end.
There is an unusual way to marketing –the holistic way. To attain the significant level of success you desire in your business, marketing must be seen as one whole concept involving several key activities that must be carried out by everyone in your business beginning with you the entrepreneur. In other words, when it comes to marketing, no one is to be exempted!
Business DNA: Why Your Company’s Success Desperately Depends On It! The DNA of a business determines what kind of a company it will be, the basis of its operations and its outcomes. It gives the broad picture of what the business will look like, what will guide its actions and what type of goals it will seek to achieve. They represent the soul of the business, what enables the company to function as a unique living entity.
As entrepreneurs, we are not excluded from the burden of time; rather, we bear more of this burden. As people who take on risk in order to make change happen, entrepreneurs are held more accountable for the use of their time. Because humanity relies on entrepreneurs for the provision of goods and services that can improve the quality of life, the burden of time is heavier on the shoulders of entrepreneurs. We cannot afford to be lazy as entrepreneurs with the use of our time!
All entrepreneurs create businesses.
But all entrepreneurs are not created equal.
Ever wondered what separates great entrepreneurs from mediocre ones? Ever wondered what makes entrepreneurs like Richard Branson of Virgin, Oprah Winfrey, Jeff Bezos of Amazon, Sam Walton of Wal-Mart, Tony Tsei of Zappos and the legendary Steve Jobs of Apple extra-ordinary?
Uncertainty, fear and doubt remind us that past successes are no guarantee for future ones. They remind us that what got us here may not take us there. They remind us of our imperfection as mortals. We are never above mistakes. We will never have it all figured out. We will always be subject to the laws of nature. We will always be at mercy of chance. Why? Because in life, there are no guarantees, period.
“Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma, which is living with the result of other people’s thinking; don’t let the noise of other people’s opinion ground out your own inner voice and most important, have the courage to follow your heart and intuition, they somehow already know what you truly want to become, everything else is secondary!”
–Steve Jobs, 1955 – 2011
The simple question of ‘how is wealth created?’ is answered with another question; “how do you use your spare time?” If you’re serious about creating wealth, a good place to start is by answering the above question. Being wealthy begins with watching how you spend your spare time. Knowing how to create wealth begins with knowing how to spend your spare time. You cannot be wealthy if you are not spending your spare time on activities that create wealth. The answer to the question of whether you will be financially free [wealthy] or not; is found in the use of your spare time.
Entrepreneurs are nothing other than problem solvers for humanity. Their stock in trade is creatively thinking up solutions to the problems plaguing the world. This unusual burden is the essence of entrepreneurship. To successfully carry out this task, as entrepreneurs we must first understand fully the nature of what we are up against – problems.
Creativity is the essence of entrepreneurship. Meaning, an entrepreneur is nothing without creating. Products/services don’t fall from the sky like manna, they are created. And the one person that must bear the burden to create is no other than you the entrepreneur.