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Although character is related to personality, it is not the same thing. Personality is primarily inborn traits, while character consists of learned behaviour. Personality is what comes with you from birth; character is what you build all through your life. Therefore, as a CEO in playing your leadership role, character development must be an ongoing process and this lifetime journey revolves around two key things that you must constantly focus on and always strive to improve. What are they?

Why is character required for effective leadership?

Because every organization takes on the personality of its leaders. Your people are fractional bits and pieces of who you are as their leader. Who you are as a person reflects on the entire organization. So if you happen to be a wrong person as a result of a flawed character, then the whole organization is in jeopardy. You cannot expect to lead the right kind of people that an organization needs to be effective when you are not the right person yourself. It takes only the RIGHT kind of leader to lead the RIGHT kind of people necessary to achieve the RIGHT kind of results an effective organization desires.

The leadership role of every CEO. Making an organization effective –capable of doing the RIGHT things – is the work of a CEO as a leader. But for an organization to be truly effective, everyone within the organization, including you the CEO as the leader must be effective –capable of doing the RIGHT things. You are not exempted from the equation just because you are occupying the highest position. In fact, and this is the most critical factor about your leadership role as a CEO, until you the leader is effective, don’t expect anyone else to be effective. In other words, you must first become the right kind of leader (effective) before gathering the right kind of people (team) and putting each in the right seat (position) all working collectively in the right direction (vision, goal or objective) for the benefit of the entire organization. You are the missing piece of the puzzle. Without an effective leader, no organization can be effective.

The 3 Essential Roles Of Successful CEOs. The role of a CEO is a 3-dimensional one involving three major responsibilities. So just as everybody else in your company, you as the boss also have certain key roles in which you have to function. Below is an overview of your work description as a CEO. The whole idea of being your own boss is about to go sour if you are not prepared to do the work that comes with the title.

Branding is a marketing tool, and thus, it is a deliberate act. It’s not something you stumble upon; it’s a thing that is creatively developed. A brand is a living entity. It has its own lifespan, personality, and characteristics. Therefore, if you know you can’t make a difference (be useful), don’t try to be different (branding). The following are what you should know about branding – being different (uniqueness) and making a difference (usefulness).

How To Work And Get The Kind Of Results You Want. We all know intuitively the benefits of work, hard work, or working hard. Here are some quick reminders;

“He who does not work, should not eat.”

“The only place success comes before work is in the dictionary.”

“Work is a vital part of life.”

“Work is how bills are paid and objectives achieved.”

That was the easy part, right? Over time, I have come to realize that “working”, that is; the actual performance of a task, an activity or duty, is not the real problem. The real problem for the majority of people out there is not their inability to work–laziness, although this is true for some people, but rather their inability to prioritize work–focus! Too many of us spend our lives working on the wrong things first. I work, you work, we all work, but that’s not the point or key to success, fulfillment or greatness in life. The key is not the performance of the activity itself (work). The key lies in our ability to prioritize the activity and organize the performance of the activity.

How to celebrate your birthdays as an entrepreneur . The idea is to have each year of your life tied to one very significant contribution you want to make in the world through the use of your life and gifts.