Author: Tito Philips

Hi! My name is Tito Philips, an unusual Nigerian that is MAD – Making A Difference. I'm the Chief Community Leader here and this is where we raise the bar of entrepreneurship. We are a TRIBE of Unusual Entrepreneurs, we are not your every day entrepreneurs who go into business to put food on the table and pay bills. For us, business is more than making ends meet [survival]. It is our means of doing what we love [passion], changing the world [purpose] and being financially rewarded for it [profit]™. Want to become ONE of us?

In today’s edition of the Unusual Entrepreneurs Interview, I have on the hot seat one of our clients and also an entrepreneurial friend of mine; Walter Emiedafe, CEO of Sapient Vendors Ltd. We met in 2012 at a business conference and immediately bonded as like minds. I have been trying to get him on the unusual entrepreneur interview series for over 2 years now, so when he eventually agreed to give it s a shot 2 weeks ago, I was so glad. Walter is one of the rare unusual entrepreneurs who ‘get it’ and by that I mean who understands…

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To demystify entrepreneurship, we have to start with the definition. What is Entrepreneurship? In the simplest form ever; “ENTREPRENEURSHIP is about USING your LIFE to MAKE A DIFFERENCE through a BUSINESS.” This is my personal definition of entrepreneurship. And in this definition, lies the 3 critical components that are necessary to successfully pursue your entrepreneurial dreams and eventually build a business that MATTERS! The 3Ps of Entrepreneurship The PERSON (who): using your life The PURPOSE (why/what): to make a difference The PROCESS (how): through a Business Let’s look at each critical component in more details. The PERSON (who): using your…

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Welcome to another edition of the Unusual Entrepreneur Interviews and today I have with me Dave Schneider, a 27 years old Entrepreneur and the co-founder of NinjaOutreach – a content marketing outreach solution for digital marketers, bloggers and small businesses. In this interview, he shared with us why he decided to abandon a well paying corporate job [$70k+ per year] and launch out on his own to pursue his dreams as an entrepreneur. He also takes us behind the scenes on; How to define a price for your product/service, using the tier method Why entrepreneurs should only pursue an idea…

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Very few activities can help transform your business as much as marketing does. If gotten right, it can take a small business from complete obscurity to industry limelight. But then, not many small businesses get their marketing right. And that’s why they still struggle. I have written several unusual articles on the issue of strategic marketing, so instead of loading you with more principles and best practices, now it’s time for action. Here are 55 strategic marketing questions for small businesses from one of the greatest marketing minds alive – Jay Abraham. These questions are part of a collection of…

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Backstreet Academy is a travel social enterprise platform empowering anyone in developing countries to create and sell a tour or activity to travelers looking for a unique, local experience while benefiting the local community. Launched in March 2014, by Jamon Mok, who personally hates package tours and is always looking for better ways to travel and connect with locals, especially in places where language is a problem. He got inspired to create Backstreet Academy whilst travelling through Myanmar and seeing how hard the artists have to work to try accessing the tourist market. Since then, Backstreet Academy has grown on…

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The concept of reinvesting profits is one that every entrepreneur should be intimately familiar with. Especially in your early years in business, the need to pay yourself can greatly impact your capacity to set aside some funds from your profits for reinvestment purposes. While this is the reality for most growing entrepreneurs and businesses, you shouldn’t conform to it. The ideal situation is that you refrain as much as you can from siphoning money away from your business for personal use. That way, any profits that are generated early on can be reinvested back into the company  in order to…

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Still on the issue of EXECUTION 2015 and our goal of making this year work for you and your business, permit me to go further. In my first unusual article on EXECUTION 2015, I pointed out the two kinds of execution that exists; Energy-Driven Execution and Strategy-Driven Execution. In the second installment of this series, I went a great deal to explain and analyze these two kinds of execution. This is my third piece, and I am going to talk about a very key component that is not often mentioned when talking about personal, business or any other form of…

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In continuing our discussion on EXECUTION 2015 -how to make this year work, let me shed more insights on the two kinds of execution discussed previously. Energy-Driven Execution This is the most common type of execution in the world of business. As a matter of fact, it’s what 99% of entrepreneurs use and that’s why the 1% who succeed are those who use the other kind of execution. In other words, this is what powers majority of businesses. Let me tell you a story to practically explain the meaning of energy-driven execution. Sometime in 2012, a fellow entrepreneur who I…

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Welcome to 2015, so glad you made it! Breaking the silence It’s been precisely 2 months ago you last heard from me, I wish it weren’t so. But couldn’t just help it. I have been busy working on a very impact-driven project with my Vision Partners [team] to relaunch one of our failed projects since 2011. Last week Tuesday we finally launched www.UniteNigeria.com and it’s been one heck of a crazy ride! I just couldn’t help NOT thinking of you and feeling bad about the sudden silence. Wasn’t intentional. So pardon me! Moving On… It’s that time of the year…

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Startup planning refers to all the essential things you need to consider when starting up a new business. As an entrepreneur, there are so many things you need to consider when starting up a new business. But of all these things, the 5 essential factors you need to focus on during your startup planning that will guarantee a successful launch of your new business are; Team Product Market Business Model Capital Let’s take a closer look at each of them. Startup Planning: 5 Things You Fundamentally Need to Start A New Business Team To build a great company, you…

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What does it really take to achieve entrepreneurial success? From my experience as a business development consultant and entrepreneurial coach, I have seen two different schools of thought on this issue.   1.   It Takes WILL To Succeed As An Entrepreneur The first school of thought believes that entrepreneurial success is a matter of determination –WILL. The underlying assumption is this; if you are determined to succeed, you will succeed. This underlying assumption is built around the belief that the sheer doggedness of an entrepreneur largely contributes to their entrepreneurial success. To this school of thought, success is achieved so…

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Business revolution is what unusual entrepreneurs start. They don’t just Do business, they START a business revolution. How? By building a business that MATTERS! I have always strongly believed that there’s more to entrepreneurship than just business as usual. I believe entrepreneurship is a test of your life seeking expression through an idea. The idea is one that possesses you to do something about a problem, a need or an opportunity. It draws upon your passion, life experience, skills, and talents all channeled into creating a SIGNIFICANT company –a business that is different [unique] and making a difference [useful]. This…

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 What’s the one thing that gives an entrepreneur the unfair advantage over others?   Time freedom. The fact that you own 100% of your time is your greatest advantage as an entrepreneur. While others have to give up their time in exchange for salary, entrepreneurs make use of their time to create products/services that makes them money. I’ve previously written about this; how entrepreneurs create wealth in their spare time. For an employee, there’s a limit to their income potential because there’s a limit on their working hours. For an entrepreneur, you own and determine your working hours and also…

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Can Everyone Become An Entrepreneur? OR Is Entrepreneurship for Everyone?   To effectively answer this question, we’ve got to go back to the very beginning; what is entrepreneurship? We need to understand the very meaning of the word –entrepreneurship. Entrepreneurship is derived from the French word ‘Entrepreneur’, dating as far back as 1723. It means an individual who undertakes, organizes and manages any enterprise, especially a business with considerable initiative and risk. In other words, entrepreneurship is simply the practice of being an entrepreneur – a person who takes the initiative and risk to start a new business venture. Since…

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For every new subscriber to naijapreneur, in the welcome email, I often encourage them to write me back telling me about what they are currently struggling with in their business. In other words, what’s their business status quo? Exactly 3 days after their subscription, they get another email from me asking them to tell me what they are currently struggling with in their business. Why do I insist on you sharing your business struggles with me? Because I know you wouldn’t be reading naijapreneur if there wasn’t something bothering you as an entrepreneur. That you are here is enough proof…

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Clearly understanding the characteristics of an entrepreneur is an important step in your entrepreneurial journey. Why? Because being an entrepreneur requires a lot from an individual that is often not properly thought through before many venture into entrepreneurship. But until recently, entrepreneurs were not widely studied. There was a general lack of knowledge and information about what made them tick. One of the leading studies on the anatomy of an entrepreneur was published by the Kauffman Foundation of Entrepreneurship in 2009. Although no one has found the perfect entrepreneurial profile, there are many characteristics that show up repeatedly. Based on…

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An entrepreneur’s decisions affect the success of his products, the loyalty of his employees and the overall success of his business. In order to make the best decisions you have to think critically and quickly. You have to avoid flaws in the process which may harm the business when confronted with an important decision. Strong business decision-making skills are an important characteristic of entrepreneurs. They should make the right choices at the right time to remain competitive in the market. Each problem in the business world will be unique, but as an  entrepreneur, you need to know which decisions to…

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In this edition of the unusual entrepreneur interviews, ex-banker Ernest Umeike after losing his job finally decides it’s time to take on the entrepreneur’s journey. In this interview, he shared with us why he decided to launch his startup; PushandStart – a crowdfunding platform. He also takes us behind the scenes on; How to define a price for your product/service, The crucial difference between a business idea and a business opportunity, The essential role mentors play in the life of every entrepreneur The importance of networking and research And many more… What are you waiting for? Start digging in! Interview…

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Very few things have as much impact on your capacity to succeed as an entrepreneur like learning does. From my over 10 years personal study of entrepreneurship and successful entrepreneurs, plus my 8 years personal experience as an entrepreneur, besides passion and purpose, one other common denominator I found across board is this; voracious learning. Self Education For Entrepreneurs All education is self-education.  Period.  It doesn’t matter if you’re sitting in a college classroom or a coffee shop.  We don’t learn anything we don’t want to learn. Those people who take the time and initiative to pursue knowledge on their…

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