- Home
- About
- Contact
- Articles
- News
- Events
- Tech
- Start Up
- Spotlight
- Marketing
- Strategy
- Management
- Profitability
- Interviews
- Leadership
- Entrepreneurship
Subscribe to Updates
Get the latest business news, articles, tips and interviews to develop your business IQ!
Author: Tito Philips, Jnr.
Hi! My name is Tito Philips Jnr, an unusual Nigerian that is MAD – Making A Difference. I'm the Chief Community Leader here and this is where we raise the bar of entrepreneurship. We are a TRIBE of Unusual Entrepreneurs, we are not your every day entrepreneurs who go into business to put food on the table and pay bills. For us, business is more than making ends meet [survival]. It is our means of doing what we love [passion], changing the world [purpose] and being financially rewarded for it [profit]™. Want to become ONE of us?
The Lagos Agrinnovation Summit 1.0 is a premier platform designed to foster meaningful conversations, collaboration, and groundbreaking innovations within the agricultural sector. Focused on shaping sustainable agriculture and food systems, this summit will bring together industry professionals, thought leaders, and policymakers to explore emerging trends, share best practices, and drive forward-thinking solutions across the Agriculture and Food Systems Value Chain. Here’s what you stand to gain: Engage in keynotes, plenary sessions, exhibitions, and workshops designed to elevate your understanding of agritech. Learn from industry leaders and ask burning questions that can transform your approach to sustainable agriculture. Network with a…
This is the maiden unveiling of our #40Under40NaijaCEOs: 40 Under 40 Nigerian CEOs in 2024. Nigeria, Africa’s most populous nation, is home to a burgeoning generation of young entrepreneurs and business leaders. And the business world is constantly evolving, with new technologies and trends emerging at an unprecedented pace. In this rapidly changing landscape, it is these young and innovative minds who are leading the charge into the future. In recognition of their exceptional achievements and potentials, we present the “40 Under 40 Naija CEOs” list, featuring some of the most promising Nigerian entrepreneurs under the age of 40. These…
Source: Pixabay Most startups don’t start up with a good business slogan. Some others make effort but fall short of creating truly remarkable slogans or taglines for their fledgling businesses. If only these knew the enormous powers of a good business slogan! Thankfully, some entrepreneurs know the value of a good business slogan and spare nothing in order to create a befitting business or company slogan. These know that a good business name with a matching slogan, motto or tagline are an asset, a formidable branding strategy which can help keep their brands top of mind for consumers.…
The organizer of The Strategic Business Masterclass, a practical business development training program aimed at translating local business into global brands hereby announces the date for the next edition. The first edition was held in February 2017. The focus was on STRUCTURE AND SUSTAINABILITY. The facilitators addressed the following areas: Market research, Branding, Customer experience, Funding, ICT, Business model, Accounting, Law, Sales, Talent management and Business structure. The second edition will feature insightful speakers such as; Williams Bankole (Founder, LiveYourDreamsAfrica), Victor Bassey (Founder, Highly paid Expert Network), Theophilus cornerstone (Director of Training, Strategy, and Communications, IMLPD), Shola Ajani (Founder, human…
Entrepreneurship is like many other things – you tend to get better at it over time. It’s true of the saying, practice does make perfect. By identifying and emulating the qualities of other successful entrepreneurs who have more experience than you, you improve yourself. Since these qualities are not peculiar to them alone, their transferability makes becoming a better entrepreneur much easier for you. I recently came in contact with 10 of such winning qualities of successful entrepreneurs compiled by Williams D. Bygrave, Professor Emeritus at Babson College and founder of Global Entrepreneurship Monitor (GEM). In his book, The Portable…
What’s your entrepreneurial vision? All great companies were first conceived as an idea in the mind of the founder. This founding idea must metamorphose into an entrepreneurial vision and brought to life if the startup is to succeed. As an entrepreneur, having an entrepreneurial vision is a starting point; you are never too busy to look into the future. If you do not deliberately create the time to look into the future by creating an entrepreneurial vision for your startup, there’s no way you will survive long. Why? Because entrepreneurial vision defines your business and the foundation on which your…
The unending news of one tech startup or the other getting massive VC funding in the media is fast becoming the norm rather than the exception. Not only is this very distracting to budding entrepreneurs, it’s gradually killing the age long startup strategy of bootstrapping to success. Bootstrapping is a process whereby an entrepreneur starts a self-sustaining business, markets it, and grows the business by using limited resources or money – this is accomplished without the use of venture capital firms or even significant angel investment. Many of the successful companies that we see today – Dell Computers, FaceBook, Apple,…
In today’s edition of the Unusual Entrepreneur Interviews, I have on the hot seat Connor Gillivan a serial entrepreneur who has built multiple eCommerce businesses starting from his college days. He lives to make a positive impact on others through the use of his passions. Without further ado, here’s the unusual story of the unusual Connor Gillivan! Part One: Connor Gillivan Unusual Entrepreneur Interview ENTREPRENEURSHIP: Awakening the Spirit of business Can you please tell us a little about yourself and your business? What do you do?, how do you do it?, why do you do it and who do you…
No business can survive for long without some form of competitive advantage. Whether it’s explicitly defined or not is one thing and whether it’s a sustainable competitive advantage or not is another thing. But essentially, that you’ve been in business for up to 3 years and still able to make a sale, no matter how small, is an indication that you have some form of competitive advantage. Because if you didn’t, you wouldn’t last more than your first year in business! What is Competitive Advantage? Competitive advantage refers to one or more qualities, attributes, features, or aspects of a company’s…
Business is a highly competitive landscape, so prepare for war. Whether you are just starting out or you’ve been in business for so many years; the competition is always there! Competitive warfare is good for business; they help kick out the lazy entrepreneurs from the scene which ultimately improves the industry. The presence of competitions in any industry is an indication that the market is profitable. So if you are one of those lazy entrepreneurs who are constantly trying to create or discover a business idea with zero competition, congratulations, you’ve just found one sure way to kill your business…
This is a guest post from Colette Cassidy, the Director of an Irish tax consultancy company named All Finance Tax, specialists in financial and taxation advice. For many people, the thoughts of working in a functional 9-to-5 job simply to pay the bills and fund a living can be demeaning and dull, so they might well decide to follow their passion and form their own company. Entrepreneurship is very common, with as many as 1 in 5 adults choosing to go down this route, and can be extremely rewarding, but it is also fraught with pitfalls and requires vast amounts…
Welcome to 2016! To grow your business this year, for many it’s not going to be any different from 2015. But for a few, it is going to be the greatest year of their lives yet. None of these two outcomes are automatic; they both require your permission to come to pass. To have the same kind of year as you did last year depends on you. To have a different year than you did last year, also depends on you. Fortunately, this unusual article is for the entrepreneurs seeking the second outcome; to make this year 2016 the greatest…
The importance of marketing is not alien to an entrepreneur. You already know without being told that marketing is how you get your products/services sold. So this unusual article is not about marketing, it’s about why your marketing isn’t working. It’s about your conversion strategy, the critical missing link in your marketing arsenal. It’s about fixing your marketing strategy so that it can begin to work as it’s supposed to – bring in sales! The Critical Missing Link in Your Marketing Arsenal If you’ve been in business for about 3-5 years, I’m sure you would be familiar with what I…
In today’s edition of the Unusual Entrepreneurs Interview, I have on the hot seat a medical Doctor whose passion for palliative care – specialized medical care for people with serious illnesses moved him to embark on the entrepreneur’s journey. I present to you Dr. Michael D. Fratkin, the founder of ResolutionCare – a community based palliative care startup dedicated to empowering patients, till the very end! In this unusual entrepreneur interview, Michael shares how he; Successfully funded ResolutionCare with an Indiegogo crowdfunding campaign Successfully transitioned from a medical doctor to an entrepreneur through the help of strategic consultants who provided the…
Team building is a crucial part of your success story as an entrepreneur. It is so crucial that I have personally coined up two words to better convey the importance of building a team – vision partners. Team building is about creating vision partners for your business. You see, business is a team’s sport, and only the teams with the best players win! Very early in my entrepreneurial journey, I learnt this valuable business lesson about team building, thanks to Robert Kiyosaki. Learning this principle about team building was such a great eye opener for me, it made me arrive…
In today’s edition of the Unusual Entrepreneurs Interview, I have on the hot seat one of our clients and also an entrepreneurial friend of mine; Walter Emiedafe, CEO of Sapient Vendors Ltd. We met in 2012 at a business conference and immediately bonded as like minds. I have been trying to get him on the unusual entrepreneur interview series for over 2 years now, so when he eventually agreed to give it s a shot 2 weeks ago, I was so glad. Walter is one of the rare unusual entrepreneurs who ‘get it’ and by that I mean who understands…
To demystify entrepreneurship, we have to start with the definition. What is Entrepreneurship? In the simplest form ever; “ENTREPRENEURSHIP is about USING your LIFE to MAKE A DIFFERENCE through a BUSINESS.” This is my personal definition of entrepreneurship. And in this definition, lies the 3 critical components that are necessary to successfully pursue your entrepreneurial dreams and eventually build a business that MATTERS! The 3Ps of Entrepreneurship The PERSON (who): using your life The PURPOSE (why/what): to make a difference The PROCESS (how): through a Business Let’s look at each critical component in more details. The PERSON (who): using your…
Welcome to another edition of the Unusual Entrepreneur Interviews and today I have with me Dave Schneider, a 27 years old Entrepreneur and the co-founder of NinjaOutreach – a content marketing outreach solution for digital marketers, bloggers and small businesses. In this interview, he shared with us why he decided to abandon a well paying corporate job [$70k+ per year] and launch out on his own to pursue his dreams as an entrepreneur. He also takes us behind the scenes on; How to define a price for your product/service, using the tier method Why entrepreneurs should only pursue an idea…
Very few activities can help transform your business as much as marketing does. If gotten right, it can take a small business from complete obscurity to industry limelight. But then, not many small businesses get their marketing right. And that’s why they still struggle. I have written several unusual articles on the issue of strategic marketing, so instead of loading you with more principles and best practices, now it’s time for action. Here are 55 strategic marketing questions for small businesses from one of the greatest marketing minds alive – Jay Abraham. These questions are part of a collection of…
Backstreet Academy is a travel social enterprise platform empowering anyone in developing countries to create and sell a tour or activity to travelers looking for a unique, local experience while benefiting the local community. Launched in March 2014, by Jamon Mok, who personally hates package tours and is always looking for better ways to travel and connect with locals, especially in places where language is a problem. He got inspired to create Backstreet Academy whilst travelling through Myanmar and seeing how hard the artists have to work to try accessing the tourist market. Since then, Backstreet Academy has grown on…