Year: 2011

Business Mastery: FAQs About Starting up A New Business. How to be your own boss. As the day goes by, more people are realizing that the allure of a secure employment is just a fantasy; one that is often short lived. The search for the next alternative which in most cases is entrepreneurship is growing rapidly.

Small business marketing strategies: I will be sharing some strategic ways of finding profitable customers that you can practically put to use now and continually reap the rewards. The last time, I shared 3 fundamental marketing processes you need to undertake in finding profitable customers; market research, market segmentation and target marketing. They

The Anatomy Of Employment: Why Becoming Your Own Boss Is The Smartest Decision Of Your Life! There is nothing bad with being an employee per se. At some point or the other in our adult lives we would be engaged in some form of employment or the other. But here is the truth, a job or being employed is a transition. Meaning, it’s not the end, but only a means to an end.

There is an unusual way to marketing –the holistic way. To attain the significant level of success you desire in your business, marketing must be seen as one whole concept involving several key activities that must be carried out by everyone in your business beginning with you the entrepreneur. In other words, when it comes to marketing, no one is to be exempted!

Business DNA: Why Your Company’s Success Desperately Depends On It! The DNA of a business determines what kind of a company it will be, the basis of its operations and its outcomes. It gives the broad picture of what the business will look like, what will guide its actions and what type of goals it will seek to achieve. They represent the soul of the business, what enables the company to function as a unique living entity.

As entrepreneurs, we are not excluded from the burden of time; rather, we bear more of this burden. As people who take on risk in order to make change happen, entrepreneurs are held more accountable for the use of their time. Because humanity relies on entrepreneurs for the provision of goods and services that can improve the quality of life, the burden of time is heavier on the shoulders of entrepreneurs. We cannot afford to be lazy as entrepreneurs with the use of our time!

All entrepreneurs create businesses.
But all entrepreneurs are not created equal.
Ever wondered what separates great entrepreneurs from mediocre ones? Ever wondered what makes entrepreneurs like Richard Branson of Virgin, Oprah Winfrey, Jeff Bezos of Amazon, Sam Walton of Wal-Mart, Tony Tsei of Zappos and the legendary Steve Jobs of Apple extra-ordinary?

Uncertainty, fear and doubt remind us that past successes are no guarantee for future ones. They remind us that what got us here may not take us there. They remind us of our imperfection as mortals. We are never above mistakes. We will never have it all figured out. We will always be subject to the laws of nature. We will always be at mercy of chance. Why? Because in life, there are no guarantees, period.

“Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma, which is living with the result of other people’s thinking; don’t let the noise of other people’s opinion ground out your own inner voice and most important, have the courage to follow your heart and intuition, they somehow already know what you truly want to become, everything else is secondary!”
–Steve Jobs, 1955 – 2011

The simple question of ‘how is wealth created?’ is answered with another question; “how do you use your spare time?” If you’re serious about creating wealth, a good place to start is by answering the above question. Being wealthy begins with watching how you spend your spare time. Knowing how to create wealth begins with knowing how to spend your spare time. You cannot be wealthy if you are not spending your spare time on activities that create wealth. The answer to the question of whether you will be financially free [wealthy] or not; is found in the use of your spare time.