“It is better with us.” That tagline encapsulates the vision behind Whatadeal, the newly rebranded platform formerly known as Deelaa. Owned by SystemSpecs Holdings Limited, the company behind Remita and HumanManager, Whatadeal is stepping into Nigeria’s digital commerce scene with an ambitious goal: to offer unbeatable deals across travel, events, and e-commerce.
At a press conference on March 28, 2025, in Oniru, Lagos, SystemSpecs announced the transformation, emphasizing a commitment to providing top-tier consumer experiences.
A Vision for Premium Deals and Unmatched Value
The launch event saw the attendance of key industry leaders, including:
Emmanuel Ocholi, Chairman of Whatadeal Limited
John Obaro, Group Managing Director of SystemSpecs Group
Fela Bank-Olemoh, Managing Director of Whatadeal
Journalists and company staff
In his remarks, John Obaro reflected on SystemSpecs’ 33-year journey, highlighting its growth from software development to managing four thriving subsidiaries, including Whatadeal.
💬 “At Whatadeal, we are committed to delivering exceptional value across our business divisions—travel, events, and e-commerce,” he said.
Whatadeal: A One-Stop Platform for Consumers
Whatadeal aims to redefine consumer experiences with strategic offerings in three major sectors:
Events:
Ticketing platform for sports, concerts, art shows, and movies
Exclusive deals on premium events
Partnerships with clubs and organizations for direct ticket sales
Travel:
Unbeatable flight and hotel deals
Curated tourism experiences across Africa and globally
Collaborations with top travel operators
E-Commerce:
More than a marketplace—empowering small businesses
Affordable storefronts (as low as ₦5,000/month)
Integrated financing, logistics, and insurance for vendors
Why Now? The Market Opportunity
Nigeria, with its massive youth population and increasing digital engagement, presents a thriving market for digital commerce:
E-Commerce Sector: Projected to hit $33 billion by 2026 (Payment and Commerce Market Intelligence)
Travel Sector: Expected to generate $3.77 billion by 2025 (Statista)
With a growing demand for seamless event management, travel booking, and online shopping, Whatadeal is well-positioned to disrupt these industries.
Meet the New Managing Director: Fela Bank-Olemoh
Whatadeal’s expansion will be led by Fela Bank-Olemoh, whose career spans tech, marketing, and public service.
Started as a graduate trainee at SystemSpecs, rising to Senior Manager of International Sales
Founded MediaVision Ltd., leading major sports marketing projects
Served as Special Adviser on Education to the Lagos State Governor and later as Senior Special Assistant to the President
Co-founded Knit Technologies, an event discovery platform
💬 “We’re not just building another e-commerce platform; we are creating an ecosystem where sellers thrive and consumers get real value,” said Bank-Olemoh.
What’s Next for Whatadeal?
In the next 6 to 12 months, the focus will be on:
Building a strong travel network with major operators and African tourist hubs
Expanding event ticketing services, including partnerships with football clubs
Enhancing e-commerce offerings, ensuring sellers have financing, logistics, and visibility
💬 “We firmly believe Africa is the future of business, entertainment, and commerce. At Whatadeal, we want to play a key role in shaping that future,” Bank-Olemoh emphasized.
Final Thoughts
With its strategic vision, experienced leadership, and market-driven approach, Whatadeal is set to revolutionize the travel, events, and e-commerce sectors in Nigeria and Africa. Whether it’s booking an exclusive concert ticket, planning a dream vacation, or growing a small business, Whatadeal promises to make life better for consumers.
