In a major move to capture the hearts of Nigeria’s young and tech-savvy population, realme—the world’s fastest-growing smartphone brand—has officially launched in Nigeria. With a global record of reaching 200 million unit shipments by 2024 and ranking among the Top 5 brands in 17 international markets, realme is now setting its sights on Africa’s largest economy.
A Brand on a Global and African Rise
According to Canalys, realme posted a stunning 89% sales growth in Africa in 2024, securing its place as the fastest-growing mobile phone brand on the continent. Now, with Nigeria as a key market, the company is poised to redefine what quality and affordability mean for young mobile users.
Built for Nigeria’s Bold Youth
realme’s philosophy centers around empowering young, confident, and adventurous users. The brand combines sleek, trend-forward designs with robust performance, ensuring its devices are both stylish and reliable.
As part of its growth strategy, realme is committed to expanding its retail presence in Nigeria by 200% over the next two years, ensuring easier access to their products both in physical stores and online.
Strategic E-commerce and Offline Push
In addition to growing its offline retail footprint, realme will strengthen its digital presence by partnering with leading e-commerce platforms like Jumia—a favorite among young Nigerian consumers. This hybrid strategy ensures that both urban and remote shoppers can benefit from affordable, high-performance smartphones.
Championing Innovation with the C Series
At the core of realme’s youth-focused mission is the C Series, a product line that recently reached 100 million shipments globally. The standout in this series, the realme C75, is making waves in Nigeria as the first and only smartphone to feature both military-grade protection and IP69-rated water and dust resistance—an unprecedented feat in its price segment.
This model blends durability with affordability, setting a new benchmark for rugged yet stylish smartphones in the Nigerian market.
A Future-Focused Brand
realme’s success stems from more than just numbers. The brand differentiates itself by deeply understanding local markets, constantly innovating, and delivering value-driven technology. In Nigeria, this approach translates to devices that are not only technically capable but also aligned with the aspirations of young people seeking quality, style, and reliability without breaking the bank.
As realme continues its Nigerian journey, it’s clear that the brand is not just selling phones—it’s building a movement of empowered youth, redefining what mobile tech can offer in Africa.
