Nigerian subscribers to Netflix are facing yet another price surge, as the streaming service adjusts its rates upward for the first time in 2025. The Premium Plan now costs ₦8,500 monthly, up from ₦7,000 — a 21% increase.
This latest revision follows a pattern of consistent price hikes, marking the third increase since early 2024. While Netflix has not directly blamed inflation, it cited the need to adjust prices to reflect changing market conditions and ongoing improvements to its platform.
Other subscription tiers have also seen notable increases. The Standard Plan has climbed from ₦5,500 to ₦6,500, while the Basic Plan now stands at ₦4,000, up from ₦3,500. Even the Mobile Plan, Netflix’s most affordable option, has risen from ₦2,200 to ₦2,500.
The company, in its official statements, framed the adjustments as part of a broader strategy to invest more in content and technology. According to a recent message to shareholders, Netflix stated that “occasional price increases” enable it to enhance user experience, which in turn supports growth and platform innovation.
Beyond platform upgrades, the adjustments also reflect regional market dynamics. Netflix mentioned that factors such as new taxes or currency changes are considered when revising prices in specific countries.
This move aligns with a growing trend among digital service providers operating in Nigeria. Companies like Google, DSTV, GOtv, and Microsoft have also revised their pricing structures in response to sustained inflation and the ongoing depreciation of the naira.
With Nigeria’s economic environment marked by rising living costs and weaker currency value, these subscription hikes are likely to put additional pressure on consumers navigating an already strained financial landscape.
