As part of its broader mission to create economic opportunities and alleviate poverty, Mouka has reaffirmed its dedication to nurturing a vibrant ecosystem of prosperous business partners across Nigeria.
This commitment was most recently demonstrated through the company’s World of Comfort 2025 Business Partner Reward Trip, a premium incentive program that celebrated outstanding trade partners with an exclusive all-expenses-paid trip to Cape Town, South Africa.
The initiative forms a key pillar of Mouka’s strategy to foster long-term success for its trade network, which it views not just as distributors, but as valued stakeholders in the company’s ongoing journey.
A total of 42 top-performing partners were selected through the three-month promotional campaign. Of these, 35 were treated to an immersive luxury experience in Cape Town, while seven earned qualification for an even grander reward: a trip to Rio de Janeiro, Brazil — further underscoring Mouka’s reputation for going the extra mile in partner appreciation.
Speaking on the initiative, Dimeji Osingunwa, Chief Commercial Officer at Mouka Limited, emphasized the company’s unique approach to building partnerships rooted in mutual growth and recognition.
“At Mouka, we don’t just see our partners as part of a distribution chain — they are family. Our investment in their success reflects this. From healthcare initiatives and scholarships to tricycles, trucks, and high-value electronics, we ensure our appreciation is tangible and consistent,” Osingunwa said.
He also highlighted the history of Mouka’s partner-focused reward experiences: “Following the success of previous reward trips to Dubai, the UK, Marrakech, and Casablanca, we responded to popular demand with this unforgettable experience in Cape Town. It’s our way of ensuring our partners rest, recharge, and enjoy the rewards of their hard work. After all, our brand is about rest, wellness, and the comfort it brings.”
Debo Adenola, Mouka’s Trade Marketing Manager, described the Cape Town itinerary as a seamless blend of leisure, culture, and natural beauty. Activities included guided tours of the city, an ascent to the famed Table Mountain, a wildlife safari at Aquila Private Game Reserve, as well as visits to cultural sites and shopping districts.
The emotional impact of the experience was evident in testimonies from the partners.
Mrs. Folasade Wilhelm, who has traded with Mouka through Abisoye Stores in Abeokuta for over 35 years, called the trip a reaffirmation of her longstanding commitment. Miss Jescil Oyebueke of Bed City Ventures in Port Harcourt described it as “simply amazing,” expressing gratitude for the shared adventure with fellow business leaders.
From Lagos, Florence Abimbola of Deyele Enterprise broke into a celebratory song: “I’ve chosen Mouka for life — they’ve stood by me like no other.”
Mr. Chinedu Onwunere of Edu Intercontinental in Jalingo, who has worked with Mouka for 15 years, recounted his rewarding past trips to Morocco and expressed optimism about future growth: “With Mouka, I know I’m walking the path to becoming a billionaire.”
From Asaba, Mr. Chibuzo Okpala of Buzned credited 70% of his life’s achievements to Mouka, praising the company’s unwavering support and family-like treatment. In Owerri, Mr. Emmanuel Okwubasi of GoldOak Building shared his ambition to create a lasting business legacy through Mouka’s distribution network and encouraged others to seize the opportunity.
Mouka’s World of Comfort programme continues to evolve as a benchmark for business partner engagement — not only rewarding loyalty but also fostering a nationwide community of empowered, thriving entrepreneurs.
