Loewe Technology Nigeria Limited has unveiled a dynamic partnership with Nigeria’s electrifying dance sensation and cultural trendsetter, Poco Lee. This groundbreaking collaboration merges cutting-edge technology with Africa’s thriving entertainment industry, promising an exciting fusion that will captivate audiences across the continent.
The alliance highlights the shared commitment to innovation, excellence, and cultural pride that both Loewe and Poco Lee champion. As one of Nigeria’s most influential entertainers, Poco Lee’s creative flair and massive appeal make him the ideal ambassador to promote Loewe’s premium lineup of televisions, audio systems, and smart home solutions.
“Poco Lee personifies the creativity and energy of modern African youth, which aligns seamlessly with our brand vision,” said Omodunke Adelakun, CEO of Loewe Technology Nigeria Limited. “His ability to inspire and connect with audiences mirrors our dedication to delivering innovative home entertainment experiences. Together, we’re set to redefine the market.”
Poco Lee, celebrated for popularizing dance crazes like “Zanku” and collaborating with top African artists, shared his excitement about the partnership: “Loewe perfectly blends advanced technology with sleek design—qualities that resonate with today’s entertainment scene. I’m thrilled to work with a brand that prioritizes quality and forward-thinking innovation.”
The collaboration will feature Poco Lee in Loewe’s upcoming campaigns, where his signature vibrancy will spotlight the brand’s high-end products. Fans can anticipate engaging content that marries Nigeria’s rich cultural essence with Loewe’s German-engineered technological expertise.
About Loewe Technology
For nearly a century, Loewe has been a global leader in luxury consumer electronics. Founded in 1923 and credited with pioneering electronic television in 1931, the brand has grown into an internationally renowned name. With a workforce of 200 and a presence in over 50 countries, Loewe Technology GmbH delivers sophisticated TV and audio solutions. The brand is celebrated for its innovative craftsmanship, rooted in its high-tech manufacturing hub in Kronach, Germany.
In Nigeria, Loewe products are available at:
📍 3A Karimu Kotun Street, Victoria Island, Lagos
📍 Mega Plaza, 14 Idowu Martins Street, Victoria Island
📍 Tino Electronics, Legacy Place, 3rd Roundabout, Ikate, Lekki
Explore more at [www.loewe.ng](https://www.loewe.ng).
About Poco Lee
Iweh Pascal Odinaka, widely known as Poco Lee, is a leading force in Nigeria’s entertainment scene. The dancer, hype man, and social media powerhouse has worked with Africa’s biggest music stars and performed on global stages, cementing his status as a youth culture icon.
This partnership marks a bold step in blending technology and entertainment, offering Nigerian consumers an unparalleled experience.
