naijapreneur™ Insights · The Research Library
Business intelligence
for Nigerian entrepreneurs.
Nigeria has no shortage of business data. It has a shortage of intelligence — data read, weighed and turned into a decision you can act on this quarter. That is the whole of the Insights pillar: proprietary research that names the implication and hands you the move.
Every report free to read · No sign-up · No paywall
Published
The library.
Each report is a standalone intelligence product — built from a dataset we own, written for the founder who has to make the decision.
The Nigeria Private Security Report 2026
Ten firms ranked on a transparent eight-criteria scoreboard. Who to call for guarding, cash, cyber, drones, maritime and K9 — the eight questions to ask before you sign, the three deal-breakers that end the conversation, and where the market is opening for founders.
Read the report →Independent editorial assessment — structure, analytical depth, methodology and design.
The Nigeria Business Trends Report 2015–2025
Ten forces, three movements, one decade. Not a fragment-by-fragment retelling of the headlines but the only question that matters — which way is this economy actually moving, and what should you do about it, industry by industry.
Read the report →
The Olodo Uprising
What the YCee–Peller debate really reveals about the future of Nigerian enterprise. Attention is rented; competence is owned. Five ways the drift threatens the businesses that employ us — and three deliberate moves to curb it.
Read the essay →Published as a signed argument rather than an indexed dataset — no editorial score assigned.
On the desk
Forthcoming.
What we are building next. Dates are targets, not promises — a report ships when the data clears verification, not when the calendar says so.
The Nigeria SME Confidence Index
A quarterly reading of how Nigerian business owners actually feel about the months ahead — built from their own answers, not from a model. Founding wave fieldwork runs 15 July – 15 September 2026; inaugural reading targeted for October 2026.
The Nigeria Business Events Report
An industry handbook built on our own append-only record of Nigeria's business events — who convenes, where, how often, and which rooms are actually worth your ticket money.
From Naija to the World
The living register of Nigerian brands that crossed the border — classified by market, pathway and ownership transparency, with an honest scoreboard of what worked and what only looked like it did.
The standard
We interpret. We do not merely inform.
Four rules govern everything published under the Insights mark. They are the reason these reports can be trusted — and the reason they are useful.
Interpret and recommend
No report ends at the chart. Every finding closes with the implication for a Nigerian SME and a recommendation it can act on. Data for its own sake does not get published here.
Verify, don't guess
Every figure carries a source and a date of verification. Where a number cannot be verified, it is flagged as unverified — not smoothed over, not quietly dropped.
Append, never overwrite
Our datasets compound. Each edition adds records and updates scores without erasing the historical record, so the value of the archive grows with every year it runs.
Say the inconvenient thing
When the data embarrasses the thesis, the data wins. Uncomfortable findings are published and explained, and corrections are treated as an asset rather than an embarrassment.
Eight pillars · One platform
Underneath
The reports are the output. The datasets are the asset.
Anyone can summarise someone else's numbers. Insights is built on records we compile, verify and own — and re-run every year.
The Events Record
An append-only log of Nigeria's business events, compiled monthly and augmented by verified desk research under a published protocol.
The Grant Finder →
A verified, continuously expanded database of funding programmes open to Nigerian founders — local and, increasingly, global.
The Nigerian Global Brand Register
Nigerian brands operating beyond the border, classified by sector, market, route to global and ownership transparency.
The SME Confidence Index
A primary survey instrument — the only number in Nigerian SME research that we generate ourselves, straight from founders.
Publisher's note
Why we publish this at all.
An estimated 82% of Nigerian small businesses fail. That statistic is quoted constantly and acted upon rarely. naijapreneur.com exists to reverse it — by equipping founders across three dimensions: the HEAD, the knowledge to decide well; the HEART, the resilience to survive a brutal operating environment; and the HAND, the tools, resources and capital to actually build.
Insights is the HEAD made concrete. It is where we stop telling founders what happened and start telling them what it means and what to do. That is the whole difference between a business blog and a business media platform — and it is the line we intend to hold on every page we publish.
Our ambition is a Nigeria where local hustlers become global entrepreneurs, building sustainable companies that change the world and profit from purpose. These reports are the evidence base for that work.
Corrections are an asset. Send yours.
Feedback, corrections and verifiable data contributions strengthen every future edition. If you have better data than we do, we want it — and we will credit it.
insights@naijapreneur.com