Google Hustle Academy has announced the opening of applications for the AfCFTA Digital Inclusion and Entrepreneurship Programme (ADIEP) — a continent-wide initiative designed to equip African small businesses with the digital capabilities needed to compete and scale in today’s technology-driven marketplace. The programme, offered free of charge, will provide training to 7,500 SMEs across Africa.
Delivered entirely online and available in English, French, Arabic, and Portuguese, the programme offers a structured curriculum built around three strategic pillars aimed at strengthening small business growth and improving regional trade readiness.
Programme Pillars
1. Cross-Border Digital Trade
Developed in collaboration with the AfCFTA Secretariat, this module guides entrepreneurs on how to enter regional markets, tailor offerings for diverse customer bases, and manage the operational complexities of cross-border payments, logistics, and compliance.
2. Cloud Adoption for SMEs
This track introduces participants to practical cloud solutions that enhance business efficiency. Entrepreneurs will learn to reduce operating costs, streamline internal processes, and improve team productivity using tools from Google Workspace and Google Cloud.
3. AI for Business Productivity
This module focuses on using artificial intelligence to simplify operations and accelerate growth. Participants will explore how platforms such as Google Gemini can automate routine tasks, generate marketing content, and interpret customer data for better decision-making.
Eligibility Criteria
To qualify, applicants must meet the following requirements:
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Operate a registered small or medium-sized enterprise for a minimum of six months.
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Be located in one of the eligible AfCFTA member states: Nigeria, Kenya, South Africa, Ghana, Cameroon, Senegal, Togo, Côte d’Ivoire, Rwanda, Mauritius, Ethiopia, Tanzania, Namibia, Zambia, Angola, Mozambique, Egypt, Tunisia, or Morocco.
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Be available to participate in training sessions beginning November 2025, with the programme running across 25 cohorts until June 2026.
Key Benefits for Participants
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Gain hands-on expertise in digital trade opportunities within the AfCFTA framework.
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Learn to leverage AI and cloud technologies to drive operational efficiency and business expansion.
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Build a strong network of entrepreneurs, innovators, and business leaders across Africa.
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Access clear, actionable business strategies tailored to the challenges and growth ambitions of African SMEs.
