Credit Direct has unveiled Money Talks, a new financial education initiative designed to help Nigerian entrepreneurs improve cash flow management and strengthen the survival rate of small and medium-sized businesses.
The programme, led by experienced business operators and industry experts, aims to tackle one of the biggest challenges affecting SMEs in Nigeria — poor financial planning and liquidity management.
During the first edition of the session, Olagoke Balogun stressed that inadequate cash flow remains a major reason many businesses collapse, regardless of their size or market potential.
Drawing from his entrepreneurial experience, Balogun explained that many business owners misunderstand the difference between profitability and available cash, often assuming that recorded profits automatically translate into financial stability.
He noted that businesses face constant expenses daily, making it essential for entrepreneurs to carefully monitor how money enters and exits their operations.
According to figures from the National Bureau of Statistics, SMEs make up the overwhelming majority of businesses in the country and contribute significantly to Nigeria’s economy. However, data from the Small and Medium Enterprises Development Agency of Nigeria indicate that a large number of these businesses shut down within their first five years due largely to weak financial management practices.
Credit Direct explained that the Money Talks initiative was created to close the financial knowledge gap among entrepreneurs by providing practical guidance on managing capital, maintaining healthy cash flow, and making informed business decisions.
The company added that true financial inclusion should not only focus on providing loans and credit facilities but also on ensuring that business owners possess the financial skills needed to manage resources effectively and sustain long-term growth.
Through the initiative, the organisation hopes to encourage stronger financial discipline among SMEs while helping entrepreneurs build more resilient and scalable businesses in Nigeria’s increasingly challenging economic environment.
