The traditional cost of developing an e-Commerce site is so large that most small businesses are unable to afford one. And then follows the cost of successfully marketing the existence of such site, which is also quite expensive. So what’s your best option?

This is one interview you don’t want to miss, because Bassey Daniel is not only an unusual entrepreneur, his unwavering dedication and determination to the development of entrepreneurship in Africa, not only in Nigeria is inspiring. He’s not just a talker, he’s a doer and for that, I strongly believe you will learn so much from his unusual story.

There is a big difference between referrals coming from customers than those coming from your network. Sales made through referrals from satisfied customers carry more credibility because it comes from a third party; people who know, like and trust your brand. While sales made through your existing relationships carry less credibility because it comes from a second party; people who know, like and trust you.

CampusPreneur Tour 2013: Raising Entrepreneurs On Nigerian Campuses! The Tour will also feature other entrepreneurs like Rita Oloko, a make up professional and Segun Jiwande, a fashion designer.

Kicking of this year’s unusual entrepreneur interviews is Joe Falter the founder and CEO of Hellofood. Lastnight, we saw a…

A company, product/service that simply describes a category or proclaiming anything generic is not a brand. Brands are specific, tangible, meaningful, unique and useful. Here is a simple test for you to know if a product/service is a brand or not. Simply write this question down and try to answer it for the brand;

2013: Screw Business As Usual. Your business in this NEW YEAR 2013 will only go as FAR as the CAUSE [vision, purpose, or mission] that you went into business to FIGHT!

How To Breakthrough Business Growth Barriers In 2013. It’s that time of the year again when goal setting will be at the top of people’s to-do-list. But whatever your goal, you’re going to have to start taking action to make any real progress. Thinking alone won’t do it!

Best Of naijapreneur 2012. In the spirit of retrospection, below are 10 of the most popular unusual articles featured on naijapreneur this year. These are based on the total number of views each of these unusual articles attracted this year according to my google analytics.

MANAGEMENT 101: Structuring Your Business For Sustainable Growth. Structure is all about systems; an organized way of doing things. Small businesses remain small primarily for lack of structure, so what structures have you put in place in your business to ensure its sustainable growth?

In a world where women entrepreneurs are rare, most especially in Europe where only 10% of women are entrepreneurs compared to their 90% male counterparts; some unusual women still manage to keep their heads high passionately in pursuit of their entrepreneurial dream. One of such women is 50 years old Sandra Berbee, the founder of EventPlannerSpain; an online directory of Spanish event industry suppliers which she started 6 years ago.

MANAGEMENT 101: How To Organize Your Business For Sustainable Growth. After all is said and done, the day-to-day activities of a business purely rest on the competence of management. It’s possible for a business to have a great leader and a great product, but without great management practices in place, the business cannot exist for long. It’s possible for a business to be started by an unusual entrepreneur, but without great management in place, the whole business can easily fall apart!

Unusual Entrepreneur Interview With Adedeji Opoola Of LazyAppetite.com He is the Co-founder of lazyappetite.com, an online takeaway website that makes it easier than ever before to find a restaurant near you and order a meal directly online.

COMPETITIVE STRATEGY: How To Win The PRICE War. If you don’t want to be at the bottom of the market fighting over prices with your competitions, then be prepared to raise the bar above the usual or general playing level. In other words, if you want to charge more, be ready to give more and do more!

Unusual Entrepreneur Interview With AJ Leon Of PursuitOfEverything.com He used to be an unremarkably average financial executive in Manhattan until December 31, 2007, the day I decided to stop living the life I was supposed to live, and start living the life I was destined to live. Today, he is the Chief Trouble Maker of Misfit Inc., a company that is dedicated to traveling the world causing positive trouble wherever necessary.

Business Promotion Strategies: Many entrepreneurs fall prey to the best mouse trap illusion; your product/service can be the best ever, but it won’t sell itself until you find a way to get the word out. The aspect of marketing that deals with getting the word out is called promotion. Without this critical element of promotion in your marketing strategy, it doesn’t matter how extraordinary your product/service may be, if the market doesn’t know about it, it will definitely fail.

Dov is one of the few people who have a knack for getting to the root of very complex business ideas. You will be amazed at is simplistic approach to entrepreneurship.

What Makes You A CEO? CEOs also come in various categories; we have those who make their companies great and those who bring their companies pain; we have those who lead and those who rule; we have those who win and those who lose. What makes them different?

Unusual Entrepreneur Interview With Jeet Banerjee Of StatFuse.com He is the 19 years old founder of StatFuse, a revolutionary tool allowing students to calculate their chances of admission and making the transition from high school to college easy.

The BLOGGING MYTH: Why Blogging Is NOT A Business! WHAT ARE YOU DOING ONLINE: Building A Business OR Blogging? Find out by reading this unusual article.