Author: Tony Ajah
Tony Ajah
Tony Ajah is an entrepreneur, a business growth strategist, a thought leader, an author, a trainer, a professional speaker, and a business mentor. He provides strategic business support services for entrepreneurs, SMEs, and organisations in Africa. He runs a personal blog, www.tonyajah.com where he shares proven business ideas and principles that are valuable and resourceful to enterprises in the new economy.
In today’s digital age, the rules of business have changed dramatically. For every business, the competition is no longer the shop next door but a global marketplace driven by digital disruptions. The digital era has transformed the way businesses operate, offering immense opportunities. The once-insurmountable barriers to entry have crumbled, allowing businesses to reach customers across borders with a single click. However, with increased digital access comes heightened competition. How can you survive and thrive in this fast-evolving digital landscape? This is what we will briefly explore in this article. Harness digital tools for growth To maintain a competitive edge…
Despite being effective in driving sales, the growth funnel has some limitations. One thing is to have a sales conversion, another thing is the retention after conversion. Growth pipelines outperform funnels in today’s market and drive real results. In this article, we will examine how the funnel is sabotaging your growth and how a pipeline can fix it. On the growth funnel The growth funnel is a traditional model that represents the journey of turning leads into customers. It narrows down as it progresses, focusing on conversion stages such as awareness (capturing attention through marketing efforts); interest (engaging and educating…
The digital revolution is here, changing how businesses operate, serve their customers, and get results. The digital pressure has never been greater in human history like now. Why? To thrive in today’s digital world, you must go digital, and more importantly have a digital mindset. This age of digital transformation requires new ways of approaching your business if you must survive and thrive. Statistics show that those with a digital mindset are more successful in business. What is a digital mindset? A digital mindset is a way of thinking that enables you to adopt technology-enabled ways to get things done. It involves embracing the…
One of the core things every entrepreneur needs to know in business is demand and supply. That can best summarise what happens in the marketplace anywhere in the world. Whatever the business you are in, the law of demand and supply always applies. Defining Demand and Supply On its rudimentary level, supply is how much the producers of a product or service are willing to produce and can provide for the market with a limited number of resources available. Demand on the other hand is how much of that product, item, commodity, or service consumers are willing and able to buy…