Author: Enitan Kuton
Enitan Kuton
Over the last 12+ years, Enitan has mastered the craft of transforming marketing campaigns into catalysts for business growth. She has navigated the worlds of traditional media, personalised marketing, digital media, experiential marketing, and AI-powered engagement, always staying ahead of industry shifts. Her magic lies in amplifying reach with simplicity, ensuring brands don’t just speak but resonate. Her impact spans global and local giants—Sony Mobile, Friesland Campina, Dangote, MTN, Lenovo, Fidelity Bank, Campari, MacDowell's, Erisco Foods, and more. Whether working agency-side, supplier-side, or client-side, she has steered world class strategies, bridging creativity with execution to impact business success. Now, as Head of Marketing and Communications at Creditswitch, Nigeria’s leading value-added services provider, Enitan is shaping the future of brand engagement in fintech and telecommunications. Before this, she steered the media strategy for StarTimes, proving her ability to not just adapt but lead in ever-evolving industries. Yet, Enitan's ambition doesn't stop at corporate boardrooms. Her entrepreneurial spirit led her to co-found Brandlyhaus, a creative hub specializing in corporate branding, merchandising, and promotional gift items—a modern-day love letter from brands to their customers. She wears two hats, also serving as the Chief Marketing Officer. With Brandlyhaus, she returns to her roots, where branding isn’t just about transactions, but about leaving lasting impressions.
The drive for innovative solutions is relentless in today’s rapidly evolving marketing world. Enter Conversational AI- a breakthrough technology that reshapes how brands connect with their audiences, raising questions for traditional marketers about its long-term impact. Could this AI-driven approach truly be a “Personalization Powerhouse” that fuels revenue growth, or is it simply the latest buzz in a crowded market? Let’s explore whether Conversational AI is positioned to redefine the industry or just a new tool in the marketer’s evolving toolkit. The Personalization Powerhouse: Why Conversational AI Reigns Supreme In the marketing arena, the phrase “content is king” now plays…
Ah, the Yuletide season in Nigeria! You can almost smell the jollof rice simmering on firewood stoves, hear the laughter of family reunions, and feel the warmth of togetherness. But for businesses-especially small and medium-sized brands—this period is more than just festivities; it’s a golden opportunity to gain market share. However, with big brands rolling out jaw-dropping, high-budget campaigns, how can smaller players get a slice of the pie without going broke? Well, there’s good news: You don’t need a mega-budget to shine this season. Here’s how you can get creative and win big! Leverage the Power of Local Stories…
In a world where brand loyalty is hard-earned and easily lost, reaching and resonating with young audiences, especially those aged 12-18 is not just impactful; it’s transformative. Today’s children are tomorrow’s loyal customers, advocates, and changemakers. Engaging with them early through socially responsible initiatives lay a foundation of trust and affinity that can last a lifetime. Corporate Social Responsibility (CSR) campaigns that connect emotionally with youth are powerful pathways to staying relevant, memorable, and beloved by future generations. This guide explores how brands can leave a meaningful, positive mark on young audiences through CSR, creating an unbreakable bond with the…
Get ready to shift gears up, because Gen Alpha is charging in! These kids, born into a world where AI is as ordinary as breakfast cereal, are set to revolutionise advertising as we know it. Traditional marketing methods? Toss them out the window or be ready to INNOVATE. You’ll need cutting-edge strategies, boundless creativity, and a fresh approach to engage this tech-native generation. Prepare for a whirlwind of innovation and adaptability as we navigate this new wave of consumers! Why Gen Alpha Is the Ultimate Marketing Challenge Unlike Millennials, who remember a time before smartphones and Gen Z watched the…