We do the unusual [extraordinary] in order to achieve the unusual [extraordinary!].
MADphilips is an international development company founded in 2006 by Tito Philips, Jnr. to contribute significantly to the development of people, businesses and lives worldwide. We are a Nigerian brand with a global message – SIGNIFICANCE. We are on the mission of exporting greatness from Nigeria to the rest of the world by developing people, businesses and lives to be SIGNIFICANT – different [unusually unique] and making a difference [unusually useful]. We accomplish this by empowering them to escape the trap of SURVIVAL and make the needed transition to the enviable status of SIGNIFICANCE –being extraordinary [different] and doing the extraordinary [making a difference]. The acronym ‘MAD’ in the company’s name stands for “Making A Difference”.
At MADphilips, we are masters of ingenuity; we delight in taking an unusual IDEA and making it an ICON. We do the unusual [extraordinary] in order to achieve the unusual [extraordinary]. We frown at being normal [average/ordinary] because our years of experience have taught us that being normal [average/ ordinary] both in life and in business is the path to mediocrity [insignificant]. We are passionate about helping you achieve what others call “abnormal” because we pride ourselves in your originality and understand that success doesn’t come by being normal [average/ ordinary] but by going above the norm and doing the abnormal [extraordinary/unusual]. What others call abnormal we call ingenuity since we know “abnormal” only means “above normal”. Because this is what it really means to be SIGNIFICANT–the state of being, doing and achieving what is above the norm [unusual/ extraordinary]. Our goal is to make you DIFFERENT [unusually unique/extraordinary] enough to be spotted and MAKING A DIFFERENCE [unusually useful/doing the extraordinary] enough to be indispensable. We want to help you identify a spot, own the spot and rise above the playing field to become an ICON wherever you are doing whatever you like!
To achieve all these, the company focuses on developing products and services that will contribute significantly to the development of people, businesses and lives through these 3 core areas;
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CONTENT CREATION
we create paradigm shifting contents in the form of books, magazines, blogs, videos, websites, audios, as well as other means of spreading SIGNIFICANT [unusually unique & useful] information.
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STRATEGIC SUPPORT
we provide strategic professional services such as consulting, training, coaching, speaking, recruiting, copywriting, web design, branding, research etc. that empowers our clients to escape the trap of survival and make the needed transition to the enviable status of SIGNIFICANCE – an ICON in whatever field of endeavour they are in.
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PUBLIC EVENTS
we custom design empowering seminars, conferences, workshops, conventions etc. for the development of people, businesses and lives.
PEOPLE:
we are the only REAL RESOURCE here on earth! Without life, there will be no earth; without people, there will be no society. Therefore in MADphilips, we believe “people are everything, nothing works until they act!” Our contribution in relation to people focuses on the development of the most powerful asset on earth – the human mind. To guarantee the continuity of civilization on earth, the human mind must be fully maximized. At MADphilips, we help develop the right set of skills, philosophies and habits in the following key areas that will empower people to unlock the untapped potentials of the human mind;
- Self discovery – purpose, vision and values
- Relationships – communication and networking
- Creativity – learning, thinking and problem solving
- Career – professional growth and development
- Time – allocation, management and leveraging
- Wealth – creation, multiplication and management
All these make up our ‘People Quotient’ (PQ). This is a measure of our social intelligence as humans, that part of our mental intelligence which we need to successfully function as individual members of a larger society. These include; how we generally relate and interact with other people. Our goal in MADphilips is to teach people how to consciously attract the right kind of people they desire into their lives and how to unify the potentials of these people by consciously initiating, building and sustaining a formidable network, circle or team of likeminded people.
BUSINESS: 
this is the pillar of society’s continuity. The people who make up every society are plagued with countless needs and wants which must be met. The only institution charged with the responsibility of meeting the needs and wants of the people in a given society is business.
Business is all about people. You cannot do business without the involvement of people. Business revolves around people; two major forces that make up the business world are people; your customers and your workers. People are critical to business operations and success.
However, people need to be organized before they can be maximized. For people to be organized, their activities have to be systemized. In business, Systems are the only way of organizing the efforts and activities of people. Without people, there will be no such thing as business; without systems there will be no such thing as an organization. Systems are what enables people operate a business. Without systems, people in a business are only a mob – a group of unorganized people with no definite goal or vision!
Since business is all about people, and people depend on systems to be organized, At MADphilips, we help businesses design, build and implement the right kind of systems that will efficiently organize the efforts and activities of their people such that the business can run or operate to its full potential.
Our core competence in this area include;
- Corporate strategy development
- Business process development/re-engineering
- IT strategy development [web design, social media, networking, systems integration]
- Marketing strategy development
- HR strategy development
- Brand development strategy
- Organizational culture development
- Employee training/knowledge development
LIFE: 
this is the foundation of all and most important of all resource here on earth. Without existence there can be no significance. At MADphilips, our goal is to help every living soul make the most out of this rare gift called LIFE. We want to contribute to the development of life by helping people answer the three most asked questions about life;
- What is life? – The Meaning [definition] of life
- Why is life? – The Purpose [use] of life
- How is life? – The Essence [importance] of life
We believe, to make the most out of life, it is crucial for every human to fully comprehend these three dimensions of life. A complete understanding of these three dimensions of life make up an individual’s Life Quotient (LQ). This is a measure of a person’s life skills, that part of our mental intelligence which is needed to successfully navigate our way through life in spite of its vicissitudes. We hope to help humanity restore the RIGHT perspective to life.
