In the competitive landscape of Nigeria’s 2026 economy, the mantra in Abuja last Saturday was uncompromising: “No sales, no business.” This was the driving force behind the second edition of the Sales Power Conference (SPC 2.0), a high-stakes summit where over 300 entrepreneurs, CEOs, and professionals gathered to bridge the gap between having a product and actually closing the deal.
Beyond Theory: The Economics of Closing
The convener, Dr. Femi Joshua, opened the summit by stripping away the fluff often found at business seminars. For Joshua, sales execution is the ultimate survival metric for any Nigerian enterprise. He pointed to the “measurable outcomes” of previous attendees as proof of the conference’s impact—citing one participant who closed a ₦65 million deal just 30 days after the 2025 session.
“These are not theories; these are results,” Joshua noted, emphasizing that the goal of SPC is to move the Nigerian business mindset away from passive marketing toward aggressive, structured deal-making.
The CEO as Chief Marketer
One of the most significant shifts highlighted during the conference was the evolving role of leadership. Mrs. Halimat Abdulazeez, CEO of PharmaTop Groups Limited, reflected a sentiment shared by many attendees: the realization that the CEO must be the organization’s most potent marketer.
“This is not about sharing flyers on the road; it’s about strategy,” Abdulazeez stated. Her 2026 roadmap now includes personal pursuit of high-ticket deals and a total overhaul of her staff’s sales training, integrating modern tools like Artificial Intelligence to “close deals smart and big.”
Mentorship Over Motivation
A standout feature of SPC 2.0 is its refusal to be a “one-off” event. Recognizing that knowledge without implementation is futile, Dr. Joshua revealed that participants are funneled into structured mentoring programs. This involves continuous performance tracking and strategy sessions designed to ensure that the “Sales Power” isn’t lost once the participants leave the hall.
Elisha Mamman, the mind behind The Winning Mindset, added that the failure of many Nigerian firms stems from a lack of intentionality. He urged business owners to adopt “SMART” goals (Specific, Measurable, Achievable, Relevant, and Time-bound), arguing that selling is a universal skill that must be practiced with clinical focus.
Scaling to the Executive Level
While the general session provided a foundation for hundreds of participants, the conference is scaling its impact through an exclusive, closed-door executive training at the Transcorp Hotel. This advanced session is designed for industry leaders to master high-level deal execution and navigate the complexities of a volatile market.
As business trends in 2026 lean toward digital integration and hyper-efficient sales cycles, the Sales Power Conference is positioning itself as a critical pipeline for national revenue growth. For the participants in Abuja, the message was clear: in a challenging economy, the only thing that matters at the end of the day is the “Sold” sticker.
