In an era of hyper-inflated valuations and “growth-at-all-costs” startups, Dr. Cosmas Maduka, the President of Coscharis Group, is preaching a countercultural gospel. His thesis is simple yet radical: in the hierarchy of business assets, credibility is the only currency that never devalues.
Addressing a masterclass at the Nigerian-British Chamber of Commerce (NBCC), Maduka reminded a new generation of CEOs that while capital might open the door, only character keeps you in the room.
1. The “N300” Foundation
Maduka’s philosophy isn’t born from a textbook; it’s forged in the grit of 1970s Nigeria. After being dismissed from an apprenticeship with just N200, he founded what would become Coscharis Motors in 1977. His breakthrough didn’t come from a venture capital infusion, but from a “trust dividend” earned through years of competence and consistency. Today, that N300 seed has grown into a conglomerate that assembles Ford Rangers locally and serves as the sole distributor for BMW in Nigeria.
2. The Japanese Parallel: Honor as an Asset
Maduka often draws parallels between his business ethics and Japanese culture, where integrity is non-negotiable. He argues that the primary barrier to growth in Africa is rarely a lack of funding, but a “Trust Deficit.”
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The Critique: He is unsparing regarding leaders who treat promises as optional, calling weak accountability the “silent killer” of long-term industrial growth.
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The Rejection of Stereotypes: In a fireside chat with Chief Economist Chinwe Egwin, Maduka rejected the narrative of the “untrustworthy Nigerian,” stating famously, “Counterfeit currency does not invalidate real money.”
3. Character as Capital: The Maduka Rules
For the under-45 CEOs looking to build lasting empires, Maduka offers three uncompromising pillars:
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Solve Problems, Don’t Chase Money: Money is a trailing indicator of value creation.
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Avoid “Money na Water” Culture: Maduka remains a vocal critic of ostentatious wealth, arguing that genuine influence is marked by restraint and humility, not noise.
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Lifelong Curiosity: “The moment learning stops, aging begins.” He views education as a continuous process of adaptation, far beyond the walls of a classroom.
4. Stewardship over Ownership
Today, Coscharis Group is a diversified titan spanning ICT, agriculture, manufacturing, and energy. Yet, Maduka views himself less as an “owner” and more as a “steward.” His life affirms that in a world hungry for quick wins, the most enduring success is built slowly, faithfully, and with a moral compass that points toward service.
The Bottom Line Dr. Cosmas Maduka stands as a reminder that Character is Capital. As Nigeria seeks to reposition itself in the global economy of 2026, his story suggests that our greatest export shouldn’t just be our minerals or our tech, but our rediscovered commitment to the “Old World” values of trust and integrity.
