In a groundbreaking moment for African creatives in the diaspora, Nigerian entrepreneur Bukky Asehinde, founder of Bellafricana and CEO of TALES Global, has received official backing from Westminster City Council for TALES 2025—a bold showcase of African craftsmanship and innovation in the heart of London.
The endorsement, supported by both the City of Westminster and the New West End Company, signifies a powerful shift toward global recognition of African talent. It ensures TALES 2025 will gain prime visibility through major UK marketing channels, including Oxford Street’s official platforms, marking a significant milestone in cultural representation.
Asehinde emphasized the event’s importance:
“This endorsement sends a clear message: African creativity belongs in the centre of global cultural conversations, and TALES by Bellafricana is leading that narrative.”
Set to take place in London’s iconic West End, TALES 2025 is themed “Reimagine, Rediscover, Re-Source” and promises a 10-day cultural immersion celebrating African excellence. With over 70 curated brands spanning fashion, beauty, art, music, and home décor, the event will spotlight the best of African and diaspora creativity.
“TALES is more than a marketplace,” Asehinde explained. “It is a cultural movement that re-sources the roots of our creativity and reimagines how the world engages with African craftsmanship.”
Highlights of TALES 2025 include:
- Curated Showcases featuring bold fashion designs in traditional African textiles like Aso Oke, Adinkra, and Bantu, as well as luxurious handmade beauty products and bespoke interior pieces.
- Fireside Chats with cultural trailblazers and thought leaders exploring the future of African entrepreneurship and design.
- Kidpreneur x The Veteran, a generational dialogue spotlighting rising stars like Oreofe alongside legends such as Gloria Ije Anyaehie-Coker of GIA1 Fashion.
- A special Air Peace partnership offering a 15% flight discount for Nigerian brands and attendees, strengthening cross-continental creative exchange.
The event is powered by Bellafricana, a leading platform that empowers African creative entrepreneurs across 18+ countries. With a mission to amplify authentic African stories and talent, TALES 2025 sets a new standard for how the world views and values African innovation.
With Oxford Street as its stage, TALES 2025 is poised to redefine Africa’s place in the global cultural economy—one curated experience at a time.
