Lagos, Nigeria – In Nigeria’s cutthroat business environment, where 80% of startups fail within their first five years, branding expert Kehinde Ajose – aka The Visibility Surgeon – has uncovered a harsh truth: Your business might be dying from invisibility.
The Visibility Crisis in Numbers
60% of Nigerian SMEs lack consistent brand visibility (AMW Group 2025)
3 in 5 potentially great businesses fail due to “being unknown”
Only 12% of entrepreneurs effectively use digital visibility tools
Why Visibility = Survival
“Talent is table stakes,” says Ajose, founder of Visibility Solutions Media. “In today’s economy, if you’re not seen daily by your ideal customers, you don’t exist.”
His agency’s case studies prove it:
Unknown skitmaker → 4.5M followers across platforms
Obscure award ceremony → Pan-African recognition
Struggling fashion brand → 300% revenue increase in 6 months
The 3 Deadly Visibility Sins
-
Random Posting – Inconsistent messaging that confuses audiences
-
Vanity Metrics – Chasing likes over meaningful engagement
-
Platform Overload – Being everywhere but impactful nowhere
Ajose’s Visibility Prescription:
-
Strategic Storytelling – “Make your brand unforgettable through narrative”
-
Credibility Stacking – “Show proof, not just promises”
-
Omnichannel Domination – “Be unavoidable to your ideal customers”
Why Tough Times Demand More Visibility
“Most businesses go silent during crises – that’s when you should double down,” warns Ajose, whose clients maintained growth during Nigeria’s 2024 economic downturn through:
-
Crisis content frameworks
-
Trust-building visibility
-
Competitor gap exploitation
The Psychological Barrier
Many talented entrepreneurs suffer from:
“Who am I to…” syndrome
Perfection paralysis
Platform confusion
