The sixth season of the acclaimed docu-reality series Street Foodz Naija has reached its peak. Themed “Naija to The World,” this season transitioned from a local cooking competition to a platform for international business diplomacy, notably marked by the presence of the Canadian Deputy High Commissioner, Carlos Rojas-Arbulú, at the Lagos event.
Organized by FoodBay TV (under Maxima Media Group), the show continues its mission to de-stigmatize street food and transform “ordinary” street vendors into structured, scalable foodpreneurs.
1. The ₦25 Million Investment Pool
Season 6 saw a significant leap in financial empowerment. While previous seasons (like Season 5 won by Aroma Afrik) focused on a single ₦10 million grand prize, the 2026 edition features a massive ₦25 million investment cash pool.
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Scaling Operations: The funds are specifically earmarked for upscaling existing street food businesses, covering equipment, branding, and workspace renovation.
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Business Discipline: Unlike a simple cash prize, the investment is tied to the business models developed during the pre-show bootcamp.
2. The “Naija to The World” Curriculum
The 2026 contestants underwent a rigorous transformation process at the Street Foodz Bootcamp, focusing on turning culinary skills into industrial-grade businesses.
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Legal & Structure: Training on CAC registration, Lagos Food Safety certifications, and NAFDAC compliance.
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Financial Management: Sessions led by experts like Osaretin Okao on food costing, pricing, and profit margins.
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Branding & Storytelling: Guidance on how to move from being a “vendor” to a recognizable “foodpreneur” with a global standard of plating and presentation.
3. International Diplomacy & Global Markets
The involvement of the Canadian High Commission signals a new era for the Nigerian food ecosystem.
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The Canadian Link: Deputy High Commissioner Rojas-Arbulú emphasized that the competition is a pathway for building people-to-people connections and meaningful bilateral business ties.
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Exporting Culture: Femi Ogundoro, CEO of FoodBay TV, noted that the goal is to make Nigerian street food—like Jollof, Suya, and Akara—globally recognized “hero products” similar to Gelato or Shawarma.
