Lagos, Nigeria – October 2, 2025: In a vibrant Independence Day celebration, Sony unveiled the expansion of its ULT POWER SOUND series, designed to make you feel like you have dived into the front row of the arena. The newly launched party speakers includes the ULT Tower 9, ULT Field 5, ULT Field 3 and ULTMIC1, held at an exclusive launch event hosted at the Sheraton Lagos Hotel, Ikeja.
Designed for personal, home, and on-the-go listening, the lineup combines festival-level bass, portability, and smart connectivity to match Nigeria’s energetic lifestyle. The launch drew influencers, top media houses, lifestyle and tech bloggers, as well as industry partners for live demonstrations, and curated listening sessions and a chance to win exclusive giveaways.
The introduction builds on Sony’s 2024 debut of the ULT Power Sound series in Nigeria, which broadened its high-power portable audio footprint. With the ULT Tower 9, ULT Field 5 and ULT Field 3, Sony is bringing that same immersive sound into compact, lifestyle-ready designs.
The event kicked off with a welcome reception at 7 PM, where attendees were treated to cocktails and canapés.
The evening’s activities were hosted by a lively hype man, Toppy Banks and featured a captivating performance by a karaoke guitarist, DwinTheStoic and Pdatruth., blending music and product insights that highlighted the exceptional benefits of the ULT Power Sound series.
Jobin Joejoe, Managing Director, Sony Middle East and Africa said: Nigeria’s Independence Day is a moment of pride, unity and celebration, and we could not think of a better occasion to introduce the new additions to the ULT Power Sound series. Music is at the heart of Nigerian culture, and with the ULT Tower 9, ULT Field 5 and ULT Field 3, we’re delivering sound experiences that match the nation’s vibrant spirit, powerful, portable, and ready to move with you. At Sony, we are committed to bringing innovations that not only elevate entertainment but also connect deeply with the lifestyles of our customers here in Nigeria.
Special guests and influencers in attendance, such as Jayonair, Sheggz, Meshkiey, Munachiabi, Pretty Precious, Oluwaseunayo, Tomiwa Jonathan, Mmesoma, Legendary Ben, and Victoria King, added star power to the event. Their presence further amplified the evening’s excitement, with many sharing live updates and behind-the-scenes moments with their followers across social media, sparking online buzz around the product launch.
Adding a fun twist to the evening, attendees participated in a karaoke and quiz, where business partners had the chance to demonstrate their moves and compete for exciting prizes. The winners were announced with much fanfare, adding to the event’s energy.
Dinner and drinks continued throughout the evening, giving guests ample time to network, enjoy the products, and discuss potential business collaborations.
ULT Tower 9:
- Features karaoke and guitar inputs plus a TV Sound Booster for an enhanced audio–visual experience with movies, concerts, and more.
- Equipped with four tweeters (front and rear), two mid-range speakers, and Sony’s X-Balanced Speaker Unit for powerful, crystal-clear sound.
- Offers up to 25 hours of battery life, with an easy-to-carry handle and stable castors for effortless mobility.
- Hitting the ULT button gives you access to two exciting bass modes – ULT1 for deeper, lower frequency bass and ULT2 for powerful punchy bass. Plus, you can take the party to every corner of the room with 360°Party
- More than just play music, the ULT Tower 9 transforms your space into a full-on party experience. The 360°Party Lights create a synchronised lighting display[1] that lets you link up to 100 compatible speakers, syncing both music and lighting seamlessly – filling any location with the ultimate party atmosphere.
ULT Field 5:
- Delivers boosted bass with two modes: ULT1 for deep, low frequencies and ULT2 for punchy, powerful beats.
- Combines Sony’s X-Balanced Speaker Unit with a dedicated tweeter for clear, spacious sound.
- Includes a detachable shoulder strap with multiple carrying options, ideal for music on the move.
- The ULT Field 5 comes in Off-Whit[e and Black.
- The 360° Party Lights are also added to the ULT FIELD 5 to brings your party to life as well as other convenient features such as Party Connect, Multipoint Connection, Bluetooth® Fast Pair[1] and a USB charging port.
Only compatible between SRS-XB43, XB33, XB23, XP700, XP500, XG500, XG300, XE300, XE200, LSPX-S3, XV800, XV900, XV500, ULT30, ULT50, ULT70, ULT900, ULT900AC, ULT1000. Wireless Party Chain functions are not applicable for connection. Firmware update required for current models.
ULT Field 3:
- Compact yet powerful, delivering enhanced bass at the push of the ULT button.
- Waterproof and dustproof, making it ready for poolsides, parks, and outdoor adventures.
- The shoulder straps offer multiple carrying options; let it hang by your side or position it perfectly to project sound wherever you need it. This makes it ideal for adventures on your bike, skateboard or on foot.
- With the ULT FIELD 3 you can choose the colour that matches your look, from Black, Off White, and an additional Forest Grey colourway.
- Party Connect, Multipoint Connection, Bluetooth® Fast Pair and a USB charging port.
ULTMIC1:
- Whether it’s a solo performance or a duet with a friend, take centre stage with the ULTMIC1 and sound incredible every time.
- Sing your heart out with crystal-clear vocals and immerse yourself in the joy of karaoke.
- Designed to pair seamlessly with our ULT POWER SOUND series speakers, these wireless microphones instantly connect two great sounding wireless mics by inserting dongles into the mic port, delivering exceptional vocal clarity.
About Sony Middle East and Africa
Sony Middle East and Africa FZE is a 100% subsidiary of Sony Corporation and is the regional headquarters for the Middle East and Africa regions. The company is engaged in the business of Sony Consumer Electronics, Mobile Electronics (Car Audio), broadcasting and professional products and Computer Entertainment (PlayStation) products in more than 40 countries in the region.
Apart from stock operations in the Jebel Ali Free Zone Establishment in Dubai, Sony Middle East and Africa leads execution of various logistics, sales, marketing, advertising and customer services activities through its business partners. 353 accredited third-party service centres reinforce Sony’s presence in key markets in the region.
About Sony Corporation
Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and is responsible for the Entertainment, Technology & Services (ET&S) business. With the mission to “create the future of entertainment through the power of technology together with creators,” we aim to continue to deliver Kando* to people around the world. For more information, visit: http://www.sony.net/
