The Founder/CEO of Mediacraft Associates, widely recognized as JE, has spent more than three decades building an exceptional career that spans marketing, broadcasting, advertising, and public relations. Today, he stands as the Founder and Chief Executive Officer of Mediacraft Associates, Nigeria’s largest PR consultancy, employing over 50 professionals and serving as the nation’s exclusive partner of the FleishmanHillard global network.
Ehiguese’s career took a decisive turn in 2003 when he established Mediacraft Associates after leaving his role as Account Director at C&F Porter Novelli. While at Porter Novelli, he played a pivotal role in managing communications for MTN during its groundbreaking launch into the Nigerian market — an achievement that helped cement his reputation in the PR space.
Under his leadership, Mediacraft has become the trusted communications partner for a diverse portfolio of high-profile clients, including Mastercard, Western Union, ExxonMobil, Nigerian Breweries, Sanofi, Stanbic IBTC, Interswitch, Olam, Truecaller, and AVON HMO, among others. The firm’s reputation for excellence has positioned it as a top choice for both local and multinational brands.
Ehiguese’s commitment to lifelong learning is evident in his academic accomplishments. He earned his MBA from Lagos Business School in 2004, followed by a certificate in Leadership and Governance in Media & Communications from Pan-Atlantic University in 2013. His international exposure includes advanced studies at IESE Business School in Spain and the University of Central Lancashire in the UK.
Beyond business, he has contributed significantly to the development of the PR profession in Africa. A Fellow of the African Public Relations Association (APRA), a member of the Nigerian Institute of Public Relations (NIPR), ARCON, PRCA (UK), and a board member of ICCO, Ehiguese also served as President of the Public Relations Consultants Association of Nigeria (PRCAN).
His impact has not gone unnoticed. Over the years, he has been honored with multiple prestigious awards, including LaPRIGA’s Most Outstanding PR Personality of the Year (2019), a Lifetime Achievement Award (2021), and recognition as PR Practitioner of the Decade by MARKETING EDGE magazine. In 2022, he was inducted into the MARKETING EDGE Hall of Fame and also received the Industry STAR Award for Public Relations.
From shaping global campaigns to mentoring the next generation of practitioners, Ehiguese’s story reflects resilience, vision, and an unwavering commitment to advancing Nigeria’s communications industry.
