The Pertinence Group recently held its much-anticipated Sales Pro Conference in Lagos, equipping entrepreneurs, marketers, realtors, and business leaders with cutting-edge strategies to thrive in today’s competitive sales landscape.
Themed “Ignite Your Sales,” the hybrid conference brought together top industry minds and eager participants both online and in person, all united by a shared goal—to master the art of selling in Nigeria’s dynamic market.
The group’s Co-founders, Dr. Sunday Olorunsheyi and Wisdom Ezekiel, delivered powerful keynote sessions packed with practical insights and proven sales techniques.
Timeless Sales Secrets Unveiled
Kicking off the conference, Wisdom Ezekiel presented on the topic “10 Things Customers Will Never Stop Paying For.” He emphasized the timeless elements that drive customer loyalty and lead conversion: quality service, fast delivery, trust, consistency, and innovation.
“When you’re selling, your goal is simple—get the customer to take action,” Ezekiel explained. “Stay in tune with trends, reward your clients, and maintain unwavering consistency in your service.”
He also stressed the importance of building strong relationships:
“People are the ladder to success in sales. Never underestimate anyone. Relationships open doors others miss.”
Mastering Strategic Salesmanship
In a follow-up session, Dr. Sunday Olorunsheyi delivered a compelling talk titled “The Strategic Salesman – Talking Your Customer Into Purchase.”
He challenged attendees to rethink their approach to selling, urging them to move beyond product-pushing and focus on delivering solutions that address real customer needs.
“A strategic salesman sells with confidence, not desperation,” Olorunsheyi noted. “It’s about understanding your customer, building instant rapport, and creating urgency to drive decisions.”
He also highlighted a key metric in sales success:
“Over 80% of sales happen during the follow-up. Don’t miss that window—be proactive and persistent.”
Inspiration Meets Action
The conference concluded with an interactive Q&A session, giving participants the chance to gain personalized insights from the speakers. Many left the event feeling empowered and re-energized, equipped with actionable strategies to boost sales performance in the upcoming quarter.
With its engaging format and high-impact content, the Sales Pro Conference solidified Pertinence Group’s position as a key player in empowering Nigeria’s sales and marketing professionals.
