LAGOS — As Nigeria’s property market enters a more volatile and competitive phase, Veritasi Homes Plc has issued a clarion call for real estate professionals to abandon traditional methods in favor of digital-first, data-driven strategies.
The firm’s recent advocacy follows the successful conclusion of the 5th Veritasi Realtors Conference (VRC), held in collaboration with the Lagos Business School (LBS) from February 25 to 27, 2026. The three-day intensive summit served as a high-level incubator for realtors, investors, and property marketers aiming to master the “New Economy” of real estate.
Beyond Bricks and Mortar: Investing in Human Capital
The 2026 curriculum marked a departure from standard sales training, focusing instead on the intersection of Artificial Intelligence (AI) and macroeconomic intelligence.
Nola Adetola, CEO of Veritasi Homes, emphasized that the industry’s greatest deficit isn’t a lack of physical assets, but a lack of structured, world-class professional development.
“Five years ago, we made a bet that the most valuable investment in Nigerian real estate wasn’t in bricks and mortar, but in the people who sell it,” Adetola stated. “VRC was created to bridge the gap between raw talent and elite, strategic thinking.”
Key Pillars of the 2026 Transformation
The conference provided a roadmap for modern practitioners to navigate a rapidly shifting landscape through several core themes:
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AI-Powered Sales: Sessions on the opening day explored how artificial intelligence is currently being used to automate lead generation, predictive marketing, and customer relationship management (CRM).
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High-Performance Negotiation: Day two focused on advanced psychological techniques for closing high-value transactions and using market analytics to spot emerging property “hotspots” before they go mainstream.
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Financial Intelligence: Moving beyond simple commission-chasing, the training included deep dives into portfolio management, teaching realtors how to convert short-term revenue into sustainable long-term wealth.
A Ripple Effect on Professional Standards
Tobi Yusuff, a Partner at Veritasi Homes, noted that the true success of the conference is measured by the “VRC ripple effect”—how attendees lead differently once they return to their businesses. “They ask better questions, make smarter decisions, and serve their clients at a higher level,” Yusuff remarked.
Veritasi’s Rising Profile
The emphasis on professional excellence reflects Veritasi’s own rapid ascent. Recently recognized by the Financial Times as one of Africa’s fastest-growing businesses, the company has a formidable track record:
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Delivery: Over 1,000 homes delivered within just seven years.
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Portfolio: 12 major projects launched across Lagos and Abuja, including the high-end Camberwall Advantage series.
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Client Base: Serving over 2,500 clients, with a significant portion of its portfolio held by Nigerians in the diaspora.
By championing the “PropTech” (Property Technology) revolution, Veritasi Homes is positioning itself—and its network of realtors—to lead a more transparent, efficient, and technologically advanced Nigerian property sector.
